6. Differentiation in The
Grocery Line
“Today’s guests
expect their store
experiences to be
local..”
Brian Cornell
Chairman&CEO
7. Local City Pride via Produce
Current Health Trend
Expansion of grocery lines and
Customers shopping experience
Partner with local farmers to
offer Organic Produce
Plan to Increase In-Store Foot Traffic and
means to develop a feeling of Community
8. Social
Media
“..we are taking a channel-agnostic
approach to growing our business
and investing to deliver products
and services in whatever way is
most convenient for our guests.”
Brian Cornell
Chairman&CEO
9. Social Media
● Facebook & Twitter
○ Comparable following to Walmart
○ Needs One Click
○ Use for Larger Scale Activities
● Instagram
○ Introduced TargetStyle Account
○ One Click Availability
○ Fun, Trendy, Active
● Snapchat
○ New Social Outlet
○ Use for Specific Events
○ First Competitor
● Pandora & Spotify
○ Holiday Playlists
○ Catchy Ad Campaigns
10. Centralized Platform
Rewards Program
“Target is focused on making it easy
for our guests to shop anywhere
and anytime they want-in stores,
online, and on their mobile devices.”
Brian Cornell
Chairman&CEO
11. Increase Current Customer Loyalty /
New Customer Acquisition
Access Point Agnostic
e.g. mobile app,Cartwheel, online
website, in store checkout, POS
device, in store kiosk
Membership Incentives
e.g. members week, extra points for
shopping in store and online,
accelerated rate of award on points-
major purchases or pre-determined
spending criteria, referral
points,Transferable Points
Bullseye’s Royalty Card
12. Team Members and In-Store Kiosk Videos
App and On-line Training Initiative
15. Strengths, Weaknesses, Opportunities, Threats
● Strengths
Increased Differentiation
Centralized Platform for All Mediums
Greater Awareness
Improved Accessibility
● Weaknesses
Global Market Presence
Possible Loss of Image
16. Strengths, Weaknesses, Opportunities, Threats
● Opportunities
Continuous Technology Capitalization
Compete on a Global Scale
Threats
Prime Day - Annual
Global Market Entry
