Social Media Medicine


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Melissa Ward's presentation to the Capital Region MGMA - using Social Media in a Medical Practice.

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  • Don’t Fake Who You Are, Just Be You Know Your Limits Be Honest About Your Capabilities Self-Analysis Tools Talk to Close Friends and Family Ask your peers, your boss, mentors or role models Survey Clients
  • Self-Analysis Tools Talk to Close Friends and Family Ask your peers, your boss, mentors or role models Survey Clients
  • Understand everything you can about them Where do they hang out on social platforms? What are they talking about? What do they like? Dislike? What are their pain points? How can you provide value, benefit to them.
  • When you walk into a room – there are always a few people who stand out in the crowd. The ones people seem to resonate with Experiment with your posts and status updates. This is like the sales process I’ve never heard of that company I think I’ve heard of that company I want to do business with that company I am doing business with that company YOU should do business with that company
  • The Story of KK’s LLS Memory Train Shared the story of her experience watching her best friend’s husband die April 13th, 2009  – I rushed to the hospital to support my best friend’s husband who was undergoing tests for severe leg pain.  A tumor was detected.  The original diagnosis was a very curable form of lymphoma. Excellent news! However, the joy was short-lived when one month later, the curable form of lymphoma became stage IV lymphoma. On  September 8th , I watched Ted take his last breath in this world. I will never forget that moment.  “KK’s LLS Memory Train”  is riding in memory of  Ted DiPonzio  who  lived life large  and always reminded us to  “live with passion and with purpose”.  
  • Communication is not done TO them, it’s done BY them Who controls the user experience? The user is the destination, they control their own journey! Who creates the content? Any and everyone Who distributes the content? Any and everyone
  • Awareness Alert to opportunities Recognizing solutions Interactions between others Impact with others without authority Trusting others Welcome healthy conflict Be dependable Communicate Meaningfully
  • Humble Leadership Willpower  Humility Appreciate  Build Others Servant Leadership Lead by doing Help others
  • Think about the way teamwork impacts your everyday life as you spend time online I use twitter as a tool to gain knowledge from others Teamwork occurs in virtual space without users or contributors even thinking about teamwork. Coming together is a beginning. Keeping together is progress. Working together is success. ~ Henry Ford
  • Wikipedia, tens of thousands of contributors collaborate virtually to deliver information. Can be unorganized Intentional Team work…. Who can you collaborate with to increase your reach, your effectiveness online Judy and Lisa G…. Met via facebook… radio interview, book promotions, cross promotions
  • The crowd becomes the community Think of the consumer as your partner The internet the largest creative department Continuous engagement – not campaigns Collaboration can happen at three levels: conversation, co-creation and collective action. As consumers and curators engage with compelling content, the content becomes the center of conversations. Conversations create buzz, which is how ideas tip, become viral. Collective action goes one step further and uses online engagement to initiate meaningful action. Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event.
  • A vibrant community has size and strength, and is built around a meaningful social object. People don’t build relationships with each other in a vacuum. A vibrant community is built around a social object that is meaningful for its members reputation and recommendation systems
  • Opportunities are abundant for women to demonstrate thought leadership in the world of social media. For women, social media presents abundant opportunities to lead, effect change, innovate, and build relationships across sectors, locally, nationally, and globally...
  • Ladies, now is not the time to be timid. Step up Take chances Push yourself beyond your comfort zone Use your powers and influence for good, and let your expertise shine!
  • Social Media Medicine

    1. 1. Social Media Marketing: NOT Business as Usual Creating Relationships and Generating Sales Through Online Community Building
    2. 2. <ul><li>Connecting with new friends and contacts </li></ul><ul><li>Having fun talking about the things that interest them </li></ul>Social Media Cocktail Party
    3. 3. Know Yourself First
    4. 4. Know Yourself First
    5. 5. Segment your Market Understand your market
    6. 6. Standing Out in the Crowd <ul><li>Listen </li></ul><ul><li>Guide </li></ul><ul><li>Encourage </li></ul><ul><li>Ask </li></ul><ul><li>Listen </li></ul><ul><li>Engage </li></ul>
    7. 7. Be a storyteller <ul><li>Sharing Vulnerabilities Builds Trust </li></ul><ul><li>Build Confidence </li></ul><ul><li>Sharing Your Values </li></ul><ul><li>Learning the Values of Others </li></ul><ul><li>Sharing your opinion reinforces your beliefs </li></ul>
    8. 8. Communication
    9. 9. Leadership <ul><li>Awareness </li></ul><ul><li>Impact </li></ul><ul><li>Meaningful </li></ul>
    10. 10. Leadership <ul><li>Humble Leadership </li></ul><ul><ul><li>Lead by example </li></ul></ul><ul><ul><li>Be thankful </li></ul></ul><ul><li>Servant Leadership </li></ul><ul><ul><li>How can I help you? </li></ul></ul>
    11. 11. Teamwork <ul><li>Distance is irrelevant </li></ul><ul><li>Accomplish more </li></ul><ul><li>Expand your reach </li></ul>
    12. 12. Collaboration <ul><li>When a crowd speaks their needs, businesses can rise up and meet them </li></ul>
    13. 13. Collaboration <ul><li>Crowd = Community </li></ul><ul><li>Consumer = Partner </li></ul><ul><li>Continuous engagement – not campaigns </li></ul>
    14. 14. The Tools
    15. 15. The Objective
    16. 16. Opportunity
    17. 17. Embrace Risk
    18. 18. Local Listings
    19. 19. Fan Page Example
    20. 21. Connect <ul><li>Melissa Ward </li></ul><ul><li> </li></ul><ul><li>518-899-5855 </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>