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Folio Show 2007 Marketing & Circulation

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An overview of successfully managing and coordinating the activities of the traditional magazine circulation and brand marketing

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Marketing & Circulation Dennis O'Brien , Vice President, Circulation, The Taunton Press Ken Sheldon , Director, Circulation , New York Magazine
The Taunton Press ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Circulation @ Taunton ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing & Circulation Who’s driving this bus? Is circulation delivering the readers to match your market positioning? Or are you forced to massage your numbers? How can you get these teams on the same page?
[object Object],[object Object]
[object Object]
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Touch Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role of Circulation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Role of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success in Direct ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object]
Marketing Value Add ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responsibilities Marketing Circulation Planning Shared Goal Setting Direction Clear across departments Consultative Execution Brand Message Direct Marketing Expertise Reporting & Analysis Market Place Expertise Campaign Analysis & Commentary
Advertising ,[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building E-Mail File ,[object Object],[object Object],[object Object]
Editorial ,[object Object],[object Object],[object Object],[object Object],[object Object]
Expanding Product Offering ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing & Circulation Who’s driving this bus? – Marketing Is circulation delivering the readers to match your market positioning? – Clear direction and communication - YES Or are you forced to massage your numbers? – Nope How can you get these teams on the same page? - Absolutely, set the ground rules, empower each member of the team, and maintain your touch points.
[object Object]

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Folio Show 2007 Marketing & Circulation

  • 1. Marketing & Circulation Dennis O'Brien , Vice President, Circulation, The Taunton Press Ken Sheldon , Director, Circulation , New York Magazine
  • 2.
  • 3.
  • 4. Marketing & Circulation Who’s driving this bus? Is circulation delivering the readers to match your market positioning? Or are you forced to massage your numbers? How can you get these teams on the same page?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Responsibilities Marketing Circulation Planning Shared Goal Setting Direction Clear across departments Consultative Execution Brand Message Direct Marketing Expertise Reporting & Analysis Market Place Expertise Campaign Analysis & Commentary
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Marketing & Circulation Who’s driving this bus? – Marketing Is circulation delivering the readers to match your market positioning? – Clear direction and communication - YES Or are you forced to massage your numbers? – Nope How can you get these teams on the same page? - Absolutely, set the ground rules, empower each member of the team, and maintain your touch points.
  • 26.