Charity Davis-Custer is a highly driven marketing professional with 15 years of experience delivering exceptional results. She has strong leadership and the ability to compose both creative and conservative copy reflecting multiple brand voices. She is also accustomed to working with interdisciplinary teams to achieve project objectives.

1. Charity Davis-Custer
Summary
A highly driven sales and marketing professional offering fifteen years of experience.
Passionate, imaginative, and detail oriented individual that remains focused on delivering
exceptional results. An exceptional writer with the versatility to compose both creative and
conservative copy reflecting multiple brand voices. Strong leadership qualities;
acknowledged success with brand developement. Accustomed to working with
interdisciplinary teams to achieve project objectives.
Areas of Expertise Brand Management Digital Content Development
Public Relations Event Coordination
Experience Present Coventry Creations Ferndale, MI
Marketing Manager
● Worked with the management team to redefine brand image.
● Rejuvenated newsletter and blog strategies, content focus, and style sheets.
● Research a variety of related topics to increase recognition of the company’s expert
status in the industry and craft copy on the spot when necessary.
● Created persuasive P.O.P., print advertising and public relations packages.
● Matched content to reflect the voices of both the retail and wholesale aspects of the
company.
● Tripled social media exposure and increased brand loyalty while generating sales with
proactive, call to action messaging.
● Exceeded monthly sales expectations by an average of 20%.
2010 – 2015 Sargent Appliance Rochester Hills, MI
Sales and Marketing Consultant
● Implemented a public relations program and fostered community connections by
linking with local charitable causes and the Rochester Business Development
Association sponsored events.
● Worked with the management team to target the marketing plan based on household
income, building trends, residential real estate markets and past sales data.
● Restructured the advertising plan to focus more heavily on high end prospects while
maintaining growth in mid range product sales. Used a combination of print and
television advertising, sales and promotions, online advertising, and expanded social
media presence to increase sales without budget increases.
● Coordinated cooking classes and professional association events to connect the retail
locations with potential clients.
● Created a customer service based brand loyalty campaign to retain and foster lifelong
clients; provided customer care and brand maintenance training to staff.
● Developed new accounts with large residential builders and designers which brought
in previously untapped long term market share.
2004 – 2009 Liberated Books Clinton Township, MI
Co-Founder
● Assisted in establishing a non-profit organization.
● Coordinated fundraising events utilizing contacts in the local music and entertainment
industries. Collaborated with artists and small business owners to create cross
promotional opportunities using print, social media and digital marketing.
● Tracked book donations and financial contributions. Analyzed market data, inventory
flow, and projected budgets.

2. ● Handled volunteer coordination, recruitment, training, and staffing of events.
● Established a Books for Prisoners Program.
● Developed relationships with children's literacy programs, school, and public libraries
to find new homes for donated materials.
● Collected and dispensed over 60,000 books over five years. Consistently showed
increased growth.
​1999 – 2001 Artifacts Fraser, MI
Business Owner
● Developed and manufactured a line of handcrafted candles and bath products.
● Designed and executed a sales and marketing plan including brand establishment,
product literature, and promotional materials.
● Established new wholesale clients throughout the U.S.
● Hosted small, personal, hands on workshops. Provided basic introductions on
subjects such as candle and soap making, herbalism, aromatherapy, organic
gardening, wild foraging, water catchment, peak oil, sustainability, and whole systems
design strategies.
​1997 - 1999 Associates Creative, LLC Southfield, MI
Project Manager
● Created press releases for Tier III research and development companies and
automotive related non-profit organizations which sparked articles in various media
outlets including ​Car and Driver, Crain's Detroit Business, The Detroit News and
Free Press, and ​Auto Week​ .
● Partnered with the Mustang Club of America and it's local chapters to establish
fundraising programs; tracked the effectiveness of various approaches.
● Received a promotion within six months of hiring date and assumed the lead role and
management of several corporate accounts in addition to previous duties.
● Implemented individual programs tailored to fit each account's needs.
● Organized an exclusive Ford Mustang cruise down the Las Vegas strip which featured
over 300 cars as a fundraising and promotional event.
● Acted as the primary event coordinator for a variety of executive board meetings,
trade shows, and fundraising events including a black tie fundraising gala in Las
Vegas featuring celebrity guests.
Education ​Permaculture Design Certification – 1999 - 2004
Completed college coursework with a focus on whole systems design and liberal arts.