This slideshare is basically a guideline for seasonal planning. You will find the seasonal search trends to your business / industry by identifying the search queries with seasonal modifiers. With the use of Google Trends, you can find at what time search volume peaks for these searches. Following by identifying STP, developing strategy and tactics with Google AdWords in order to deliver your marketing contents to the right audience via the right channel at the right time. Understanding what's working and what's not working, KPI measurement should be an imperative part of your business' growth strategy. Keep in mind that, if you don't measure it, you can't improve it. The time is now, wait no more!

1. Seasonal Campaign 2018
O N L I N E M A R K E T I N G

2. 01
WHAT'S TRENDING

3. With Chinese New Year fast approaching,
Google Malaysia has recently taken a look at
what Malaysians watching and searching for
2018 CNY celebration.
Think With Google

4. Insight 1
Search Activity For CNY Begins Early

6. Insight 2
YouTube As A Popular Platform
8 weeks prior to the start of CNY
Beauty & makeup, recipes, Chinese zodiac, feng shui
Watctime peaks: 7-10am , 5-9pm

10. Digital
Marketing
IMC
Traditional
Marketing
Integrated Marketing Communication

11. 02
GOALS SETTING

12. Increase Brand Awareness
Increase Online & Offline Sales
COMPANY

13. 03
TARGETING

14. Graduates Working Adults Business Partners
Personal Focus
(Families & friends)

15. Create keywords and get average monthly search
volume for your seasonal campaign(s).
Average Monthly Search Volume

16. 04
GOOGLE ADWORDS

17. Search Network
Ads appear when people are
searching for what you're selling

18. Sample of Campaign Structure

19. HOOK
BENEFITS
CALL TO
ACTION
RELEVANCY
Some Tips
to Write an
Effective
Ad COpy

20. Mock Ads & Extensions
*Create the similar ad copies the next festival
(e.g. Valentines, Ramadhan etc)

21. Display Network
Ads appear alongside website content based on your
targeting options, including demographics, interests,
topics and placements.
Play Video

22. Mock Ads
Responsive Ads TrueView Gmail Ads

23. Topics
Shopping > Gifts & Special Event Items
Shopping > Gifts & Special Event Items > Gifts
Shopping > Gifts & Special Event Items > Custom &
Personalized Items
Food & Drink
Food & Drink > Food > Gourmet & Specialty Foods

24. 30 60 90 DAY PLAN
Preparations
Plan out strategies
with marketing team,
PR and partners
Produce written and
visual content
Last 1 year customer
purchasing history
data
30
Finalization
Run tests on website
Mobile speed test
Make necessary
adjustments
60
Launch
Launch campaign
Promote on social media
Monitor and optimize
Measurement
90

25. THANK YOU!
TrueView