Apple products will likely dominate the smartphone industry and possibly other areas of technology in the next 10 years. Social networking is on the rise through smartphones, which have replaced emails for most communication needs by allowing group messaging. Various media theories discuss society's increasing dependence on smartphones and technology for information and communication, as well as how new technologies are adopted over time through a diffusion process. Consumers and companies also maintain a relatively constant proportion of spending on media each year.

2. Smartphones

3. 10 plus years from now,
Apple products will out
number the smart phone
industry and possibly other
realms of the technology
industry!

5. Social Networking

6. Social
Networking
on the rise!

7. • Email is diminishing. We
typically only use this for
business or professional
use. Smart phones have
even taken over the
professional layout of a
business email.
• Smart phones have
developed ways that
almost replace emails by
allowing group text
messages to allow
everyone to have a real
time text conversation.

9. Snapchat

10. Movies

11. Media Dependence
Theory
• Sandra Ball-Rokeach and Melvin DeFleur proposed the
“Dependency theory” in 1976.
According to this theory, there is an internal link between media, audience and
large social system. The audience learning from the real life is limited, so they
can use media to get more information to fulfill their needs. An extensive use of
media generates dependent relation in audience and also Media can able to
creating dependence relationship with target audiences to achieve their goals by
using their media power.
• Today we are all consumed by our smartphones, our computers, tablets etc.
We are actually dependent on it in so many ways. We rely on our
smartphones for almost everything. From communication to information
retention etc.

12. Relative
Constancy
Theory
The theory of Relative Constancy
was founded by Max McCombs
• The Principle of Relative Constancy is a model
for analyzing how much money is spent on
media by both consumers and advertisers. It
suggests that a relatively constant proportion of
national wealth is spent on media every year.
Where media is to increase its revenue base
are to capture revenue from another type of
media or to to capture a proportional share of
an expanding economy.
• It represents the level of change that we are
open to and are we willing to be reliant on
mobile devices, television and computer
screens
• This is very relative because we spend money
on the latest technology to not only have the
latest and most updated tech. items, but also to
be able to communicate on all levels that may
be popular at that time. We will be willing to pay
and buy our way to the new adaptation and
change of communication technology.

13. Diffusion of Innovations
Theory
• Developed by Everett Rodgers
• 5 step process that describes the
expansion of technology and new
concepts.
• All Communication technology
requires decision making, which is
a big part of this theory. There are
so many options as to what we
can do with information that we
are going to post, send to others
etc.

14. SOURCE
S

15. THANK YOU!!!