Mary Henige
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The document discusses General Motors' social media strategy to improve brand reputation by building relationships with consumers through listening and engaging on social platforms. The strategy includes empowering employees as advocates, sharing media content, responding to critics and loyal fans, and telling brand stories through video. Metrics showed that GM's social efforts like a Chevrolet campaign increased fans, followers and media impressions.
![Mass Engagement: Making Friends & Influencing Others Social Media Plus May 25, 2010 Mary Henige, APR Director, Social Media & Digital Communications [email_address] Twitter: @maryhenige](https://image.slidesharecdn.com/p500-550-henige-mary-mass-engagement-making-friends-and-influencing-others-100528120301-phpapp01/85/Mary-Henige-1-320.jpg)
![It’s Not One Thing; It’s Everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@maryhenige](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Mary Henige
- 1. Mass Engagement: Making Friends & Influencing Others Social Media Plus May 25, 2010 Mary Henige, APR Director, Social Media & Digital Communications [email_address] Twitter: @maryhenige
- 7. Listen to and Engage Your Critics @maryhenige
- 9. Unleash Customer Service @maryhenige
- 13. Shareable & Searchable Content
- 19. Video Production & Syndication @maryhenige http://www.youtube.com/watch?v=7Qqb9d2tU-k