Social Media 201                           for Travel and TourismSaturday, March 31, 2012
ExpectationsSaturday, March 31, 2012
Customers WANT YOU on social media       •     93% of customers expect companies to have a presence on social channels1   ...
©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
NO!          • Fear           • Loss of control           • Dilution of                   Brand          • Waste of time  ...
Reality                                • Conversation                                     online                          ...
Tools          •      Facebook          •      LinkedIn          •      Twitter          •      Wordpress          •      ...
Social Media Changes               EVERYTHING...               ...and NOTHING!                             ...WHAT?       ...
Core Mission         •      Guests/Customers         •      Sales         •      Events         •      Projects         • ...
Networking           The SAME rules apply                 (online)                                    ©2011 Social Savvy G...
• Imagine you are at a live networking                 function          •      Have a PLAN (before, during, & after)     ...
©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
Don’t be “that guy”          •      70:20:10          •      Don’t over-share          •      Don’t sell          •      D...
Brand Management          • Strategy           • Phases             • Set Up             • Manage             • Adapt     ...
Set Up & Integrate          • Identify your target audience            •      Choose appropriate tools          • Define yo...
Content is King          • Drives traffic          • Does not ALL have to be original          • You can repurpose your con...
Proactively cross-pollinate                                     ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
Collect email opt-ins         • Have people opt into your email list on your           social media site                  ...
Run social promotions, contests, etc.        • People want to               engage with brands        • Photo contests,   ...
Advertise          • Amazing opportunity to target                locally, specific interests, etc.          • Very afforda...
Which social platforms should my business                        use?        • Users?        • Competitors?        • Consi...
Diversify          •     Use multiple social media                channels          •     YouTube is HUGE          •     P...
Email marketing                                             ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
Mobile marketing                                              ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
Location, Location, LocationSaturday, March 31, 2012
Location-based marketing                From $0 in 2009, location-based marketing is                   projected to grow t...
REVIEWS                      Google                        Yelp!                       Yahoo                     Citysearc...
Google Yourself!Saturday, March 31, 2012
Mobile advertising                            ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
Track your results and optimize your campaigns                                                     ©2011 Social Savvy Geek...
Find new/better places to advertise (social media,                           mobile, email, etc.)                         ...
Create stronger, more targeted offers that appeal to                      more people in your market                      ...
Build your reputation as an expert                                   (be the place to go)                                 ...
Use photos and videos to tell your story                                                           ©2011 Social Savvy Geek...
Create training/educational resources (video,                             educational downloads, etc.)                    ...
Create a customer mailing list                                                ©2011 Social Savvy Geek, LLCSaturday, March ...
Send out emails to your list on a more frequent basis                              (weekly)                               ...
Use scarcity to get customers to act now instead of                later (e.g. limited-time promotions)                   ...
Use auto-responder email sequences to introduce your              prospects to a series of benefits/packages               ...
Send out birthday cards and holiday cards/gifts                                                      ©2011 Social Savvy Ge...
Create a culture of service at your business                                                             ©2011 Social Savv...
Use customer testimonials in your email campaigns                                  and on your website                    ...
Up-sell, cross-sell and bundle                                                        ©2011 Social Savvy Geek, LLCSaturday...
After a person buys one product, up-                 sell or cross-sell them another related                              ...
Bundle products and offer a discount                                +                                                  ©20...
Use coupons to encourage bigger purchases                                             ©2011 Social Savvy Geek, LLCSaturday...
Offer an expensive, premium product or service                       with a payment plan                                  ...
Questions?                                        ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
text “fan SocialSavvyGeek” to 32665                                     ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
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Social Media 201 for Travel and Tourism

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  • Travelling is expensive and it is important to find the best offer. Nowadays technology helps us in choosing the best destination, flight, hotels, restaurants and everything. That is why I use social media in my personal selection when I want to visit a new place.
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Social Media 201 for Travel and Tourism

  1. Social Media 201 for Travel and TourismSaturday, March 31, 2012
  2. ExpectationsSaturday, March 31, 2012
  3. Customers WANT YOU on social media • 93% of customers expect companies to have a presence on social channels1 • 85% expect companies to interact with them on those social channels2 1,2 Cone Business Study on Social Media, 2008 ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  4. ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  5. NO! • Fear • Loss of control • Dilution of Brand • Waste of time • Fad • Difficult ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  6. Reality • Conversation online • Brand building • Lasting trend • Manageable • Scalable • Learnable ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  7. Tools • Facebook • LinkedIn • Twitter • Wordpress • YouTube • Flicker • Foursquare • Google + ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  8. Social Media Changes EVERYTHING... ...and NOTHING! ...WHAT? ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  9. Core Mission • Guests/Customers • Sales • Events • Projects • Brand Awareness ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  10. Networking The SAME rules apply (online) ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  11. • Imagine you are at a live networking function • Have a PLAN (before, during, & after) • Introduce yourself • Find out about the other party • Make introductions & Share connections • Be a resource • Farming not Hunting • Visibility, Credibility, & Marketability ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  12. ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  13. Don’t be “that guy” • 70:20:10 • Don’t over-share • Don’t sell • Don’t be a snob • Remember your audience • Be open & honest • Be patient ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  14. Brand Management • Strategy • Phases • Set Up • Manage • Adapt ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  15. Set Up & Integrate • Identify your target audience • Choose appropriate tools • Define your Brand • Logo, colors, fonts • Use what you have • Website, Email newsletter, Database • Add Social Media icons • Facebook Business Page, LinkedIn Company Page, Twitter, Google + • Directories, Memberships, Associations ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  16. Content is King • Drives traffic • Does not ALL have to be original • You can repurpose your content • Articles, Press Releases, Event Summaries • Blog • Newsletter • Channels (Facebook, LinkedIn, Twitter) ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  17. Proactively cross-pollinate ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  18. Collect email opt-ins • Have people opt into your email list on your social media site ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  19. Run social promotions, contests, etc. • People want to engage with brands • Photo contests, sweepstakes, surveys, etc. drive engagement • Engaged customers ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  20. Advertise • Amazing opportunity to target locally, specific interests, etc. • Very affordable • Easy to do • Facebook will occasionally give money away for ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  21. Which social platforms should my business use? • Users? • Competitors? • Consider multiple channels! Trick: Use the search function on a network to gauge activity related to your industry/market vertical/audience ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  22. Diversify • Use multiple social media channels • YouTube is HUGE • Pinterest is taking off like a rocket! • Foursquare is a MUST for location based businesses • Choose your channels and ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  23. Email marketing ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  24. Mobile marketing ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  25. Location, Location, LocationSaturday, March 31, 2012
  26. Location-based marketing From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo- targeted ads. (Borrell Associates) ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  27. REVIEWS Google Yelp! Yahoo Citysearch Facebook Industry SpecificSaturday, March 31, 2012
  28. Google Yourself!Saturday, March 31, 2012
  29. Mobile advertising ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  30. Track your results and optimize your campaigns ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  31. Find new/better places to advertise (social media, mobile, email, etc.) ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  32. Create stronger, more targeted offers that appeal to more people in your market ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  33. Build your reputation as an expert (be the place to go) ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  34. Use photos and videos to tell your story ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  35. Create training/educational resources (video, educational downloads, etc.) ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  36. Create a customer mailing list ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  37. Send out emails to your list on a more frequent basis (weekly) ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  38. Use scarcity to get customers to act now instead of later (e.g. limited-time promotions) ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  39. Use auto-responder email sequences to introduce your prospects to a series of benefits/packages ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  40. Send out birthday cards and holiday cards/gifts ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  41. Create a culture of service at your business ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  42. Use customer testimonials in your email campaigns and on your website ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  43. Up-sell, cross-sell and bundle ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  44. After a person buys one product, up- sell or cross-sell them another related product ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  45. Bundle products and offer a discount + ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  46. Use coupons to encourage bigger purchases ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  47. Offer an expensive, premium product or service with a payment plan ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  48. Questions? ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012
  49. text “fan SocialSavvyGeek” to 32665 ©2011 Social Savvy Geek, LLCSaturday, March 31, 2012

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