1. MavenSocial
Social Commerce • Influencers
Sales Lift of 10% to 40%
“Activate and Understand your Owned Media & Brand Champions”
MavenSocial

2. MavenSocial
MavenSocial Influencer Solution
360 Social/Influencer Platform
Activate Educate and Influence Measure & Monetize
Influencer Identification
and Tracking
1) MavenActivate
Visitor and Influencer Amplification
2) MavenVideo
ROI and Sales
3) MavenInsight
$
ProductsSolution

3. MavenSocial 3
MavenSocial
Measure the ROI of Paid, Owned and Earned
$
@
Average Social Network is 600
New Math: 1 contact provides a reach of 600
1,000 contacts a reach of 600,000

4. MavenSocial
MavenInsights
Use MavenInsights to Capture Profiles of your high value consumers,
ranking them with a MavenScore
Gain valuable Insights derived from measurable data that will allow you to segment prospects
and begin to predict their true value. This will allow you to accurately forecast sales and
revenue growth based on data collected.

5. How Do We Do It?
M/K
MavenActivation-Insight
Workflow for Amplifying
Maven Activation Page Maven Sharing Amplification Page eCom SiteTraffic
Enter for $5
Visitor and Influencer Activation
1) Name and eMail Capture
2) Qualification Segmentation Survey
3) Social Activation Facebook Like
MavenActivate Features:
a) Prospect Qualification and Segmentation
b) Automated delivery to CRM, Mailchimp
and HubSpot
c) Another Web Asset for SEO
d) Maven Insights DemoGraphics, Metrics
Name
eMail
Amplification and Sharing
1) Sharing and Amplification - Incentivized
2) Activation of Prospects Network
MavenInsight Features:
a) Amplification of Leads into their network
b) Amplify Owned Email
c) Amplify Paid Media
d) Capture Data through Facebook, Twitter and Linked-In
Apps
e) Capture Top Influencers
f) Determine Top influencer scores
g) Determine virality by Influencer
MailChimp Automated
Lead Nurturing
HubSpot, Other CRM or XML
to Agent Lead Program
eCommerce Buy Page
1) Integrate or API activation on eCom site
2) Integrate offers and Promo code
3) Capture full ROI
Features:
c) Integrated with MavenAPI
d) Rich Data passed back to Maven to
complete data set
@

6. MavenSocial
Influencer eCommerce
Case Study

7. Influencer Campaign: eCommerce
1) Influencer Identification

8. Influencer Campaign: eCommerce
2) Influencer Activation
Name
eMail
Enter for $5
Enter for $5 Share for $5

9. Influencer Campaign: eCommerce
Influencers Regan, Kassidy, Giselle brought $7,986 in sales or 11% of results
Earned Media brought $2,119 in sales or 3% of results
4) Influencer Measurement

10. Influencer Campaign: eCommerce
BEST PRACTICES
of all people
shared
3) Campaign Measurement

11. Influencer Campaign: eCommerce
Sales last year $79,000 vs Sale this Year $280,000
Net New Sales Total via Maven: $120,121
Influencers and Social Media accounted for 14%
of immediate results
Black Friday-Cyber Monday (4 days)
5) Maven Sales & Influencer and Social Sales