The document presents key consumer trends and innovations for 2016 and beyond, emphasizing the importance of understanding basic human needs over technological advancements. It highlights five trends and examples of innovations aimed at enhancing customer experience, such as peer-to-peer platforms and real-time media interactions. The document encourages businesses to adapt these insights to foster innovation and improve customer engagement.

1. Consumer Trends for
2016 and Beyond!
Mediapark Jaarcongres
Hilversum
18/06/15
David Mattin
Head of Trends & Insights
TrendWatching

2. A QUICK WARM UP!

3. 2 INNOVATIONS:
GOOD OR BAD IDEA?

4. HUG App replaces emojis with
physical sensations

5. CONNECTED
CYCLE
Smart pedal helps locate
stolen bicycles

6. 2 INNOVATIONS:
GOOD OR BAD IDEA?

7. HUG App replaces emojis with
physical sensations

8. CONNECTED
CYCLE
Smart pedal helps locate
stolen bicycles

9. GOOD OR BAD?
LET’S VOTE!

10. HUG App replaces emojis with
physical sensations

11. CONNECTED
CYCLE
Smart pedal helps locate
stolen bicycles

12. YOU AREN’T THE ONLY JUDGE

13. 3,000 SPOTTERS
TRENDWATCHING
INSIGHT NETWORK

15. #

16. A consumer trend is a new
manifestation among people – in
behavior, attitude, or expectation
– of a fundamental human need,
want or desire.
TRENDS

17. CHANGE

18. CHANGE?

19. AUTHENTICITY
AFFORDABILITY
MEET NEW PEOPLE

20. INNOVATIONS

21. TENSION & EMERGING
EXPECTATIONS

22. WHO ARE YOU REALLY
COMPETING AGAINST?

23. SO TODAY…
FIVE TRENDS AND MANY
EXPECTATION-CHANGING
INNOVATIONS.

24. Take these trends and examples,
learn from them, adapt them, and
launch innovations of your own!
READY TO RUN

25. LIGHTBULB MOMENT

26. KEY THOUGHT
SO LISTEN UP! ;)

27. To supercharge your innovation,
STOP seeing the world through the
lens of technology…

28. … and start seeing technology
through the lens of basic
human needs & wants!

29. ARTIFICIAL INTELLIGENCE?

30. BENEFICIAL
INTELLIGENCE

31. SCHIPHOL
AIRPORT & NS
Rail company guarantees
passengers will catch their
flight

32. FACEBOOK Facebook plans to prevent users
posting embarrassing photos
with help of AI

33. LASER
EGG
Device suggests locations for
better air quality in real time

34. E d e l m a n ,
A p r i l 2 0 1 5
of consumers say brands should
take a leading role in supporting
individual happiness.
65

35. PPLKPR App helps people manage their
social circle

36. LIGHTBULB MOMENT
Can you take an everyday task
off the hands of your customers?

37. PEER ARMIES

38. Swiping right is great and
everything…

39. … but can I get someone to
walk my dog?!?!

40. AIRBNB P2P platform connects users
with locals for advice and
shared meals

41. P a r a t u r e ,
A u g u s t 2 0 1 4
65
of consumers have stopped using a
brand’s products or services due to a bad
customer service experience.
of consumers have
stopped using a brand’s
products or services due
to a bad customer
service experience.

42. SKOL Beer brand rewards locals
helping tourists

43. TESCO Supermarket offers free online
beauty consultations with top
bloggers

44. HP ePrint technology used to find
missing persons

45. AUDI
Automaker enlists drivers to
help snow-stranded vehicles

46. LIGHTBULB MOMENT
How could your (superfan)
customers supercharge
customer service?

47. CROWD
SHAPING

48. PRIZM Smart music device learns
people’s tastes over time and
caters to groups, too
MUSIC

49. LIGHTWAVE Wristband aggregates audience
data to enhance live events

50. SMALL DATA

51. WAZE Los Angeles Country sharing
data with crowdsourced traffic
app

52. PEER ARMIES

53. IBM IBM uses cellphone data to
improve bus routes in Africa

54. LIGHTBULB MOMENT
How could you use SMALL DATA to shape
better experiences for your audiences?

55. RAMPANT
REAL-TIME

56. PERISCOPE App allows people to
broadcast live video from their
phones

57. PHANTOM 3
DRONE
Drone automatically streams
footage to YouTube

58. OLD SPICE Personal care brand hosts live
real-world gaming adventure

59. TOPSHOP Digital billboards feature real-
time fashion trends

60. VICE NEWS Digital media channel teams
with Skype for live interactive
broadcasts

61. LIGHTBULB MOMENT
How can you serve changing expectations
of real-time media experiences?

62. HERITAGE
HERESY

63. CONSUMERS ARE NOT
BEHAVING AS THEY ‘SHOULD’

64. J W T, S e p t e m b e r 2 0 1 3
of BRIC millennials feel
that ‘people are more alike
around the world than they
are different’
72

65. “It's not who they are in a superficial sense –
like gender, age, or geography. It's not even
what they tell you. It's what they do.
There are 19-year-old guys who watch 'Dance
Moms', and there are 73-year-old women who
watch 'Breaking Bad’.”
Tod Yellin, VP Product Innovation
March 2015

66. HARLEY-
DAVIDSON
Motorcycle brand pledges to
plant 50 million trees
worldwide

67. VERSACE Fashion brand partners with
singer for counterfeit-inspired
collection

68. SOTHEBY'S Auctioneer partners with eBay
to provide shoppable
livestreams

69. Healthy vegan food gets a
sweary, aggressive makeoverTHUG KITCHEN
HERITAGE HERESY

70. LIGHTBULB MOMENT
What should your brand NEVER do? What
would it look like if you DARED to DO it?

71. Just the tip of the
iceberg

72. A framework for
understanding

73. CHANGE

74. CHANGE?

75. INNOVATIONS

76. APPLY! APPLY! APPLY!

78. THANK YOU!
And happy innovating!
david@trendwatching.com