This document provides an analysis of three different advertisements across different platforms: 1) A Virgin Media advertisement featuring Usain Bolt to promote their superfast broadband, using Bolt's fame to suggest Virgin Media has the fastest internet. 2) An AA advertisement showing a man appearing to own an expensive sports car to suggest AA car loans allow average people to afford flashy cars. It uses humor and status symbols to appeal to young adults. 3) A pop-up advertisement promising a "free ebook" on how to attract "life-long customers" through "real world examples." It uses bolding, promises of benefits, and psychology to manipulate the viewer into clicking "yes" for their product.