Best of the changing content marketing landscape. A collection of signs and cases relating to content marketing and how it is evolving with the changing consumer behaviors and technologies.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Telecom.
Technology is crucial to the telecom industry and it continuously changes, disrupts, and molds consumer behaviour, marketing, and products on the market. By looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers:
1. Beyond Talk and how communications habits are changing
2. Provide Value to the lives of your customers
3. Connected Everything and the rise of the Internet of Things
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Telecom.
Technology is crucial to the telecom industry and it continuously changes, disrupts, and molds consumer behaviour, marketing, and products on the market. By looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers:
1. Beyond Talk and how communications habits are changing
2. Provide Value to the lives of your customers
3. Connected Everything and the rise of the Internet of Things
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of February, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
This new edition of the SENTINEL REPORT highlights the following 4 new seamless ecosystems: FLUIDITY & SHORTCUTS, CO-CREATED OFFERS, TARGETED DISCOUNTS & PERKS and TOTAL PERSONALIZATION. This report also features the Time savy EMERGING CONSUMER PROFILE, industries updates and metrics of the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of May, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of December, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
Unlocking the value of real-time for OOH advertisersPosterscope
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding.
‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for
the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent.
Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel,
Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group and Dentsu Aegis Network – to understand the challenges the industry faces in realising
DOOH’s real-time potential. Posterscope also surveyed more than 100 UK marketing leaders to determine current
attitudes towards real-time in DOOH campaigns and industry readiness for adoption.
Cannibalisation! Anti-competition! High street under siege! We look past such ‘catastrophising’ and reveal some far more down-to-earth truths about the power of multi-channel retailing.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
INSIGHTS & CONTENT INNOVATION - THINK TANK FEB 2015Ryan Bodger
Consumers have moved from leaning back, receiving brand messages, to leaning forward, actively engaging with them.
Always-on and connected consumers want to create, curate & share their ‘experiences’
Welcome to Generation C.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of February, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
This new edition of the SENTINEL REPORT highlights the following 4 new seamless ecosystems: FLUIDITY & SHORTCUTS, CO-CREATED OFFERS, TARGETED DISCOUNTS & PERKS and TOTAL PERSONALIZATION. This report also features the Time savy EMERGING CONSUMER PROFILE, industries updates and metrics of the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of May, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of December, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
Unlocking the value of real-time for OOH advertisersPosterscope
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding.
‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for
the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent.
Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel,
Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group and Dentsu Aegis Network – to understand the challenges the industry faces in realising
DOOH’s real-time potential. Posterscope also surveyed more than 100 UK marketing leaders to determine current
attitudes towards real-time in DOOH campaigns and industry readiness for adoption.
Cannibalisation! Anti-competition! High street under siege! We look past such ‘catastrophising’ and reveal some far more down-to-earth truths about the power of multi-channel retailing.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
INSIGHTS & CONTENT INNOVATION - THINK TANK FEB 2015Ryan Bodger
Consumers have moved from leaning back, receiving brand messages, to leaning forward, actively engaging with them.
Always-on and connected consumers want to create, curate & share their ‘experiences’
Welcome to Generation C.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
The 2017 Fjord Trend Report offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases related to Pinterest— and its influence on the consumer behaviour, communication and the e-commerce possibilities.
The Smart Content Trend Report 2013 by Kiosked is a trends analysis which addresses the changing digital marketing landscape and introduces the concept of Smart Content, a non-intrusive service for consumers that is interactive, targeted, personalised and measurable.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Computing is quickly moving from the small screen in our hands, to the world around us. The camera, and advanced AI algorithms behind it, are driving this shift.
‘The Evolution of The Camera’ dives into the trends and use cases that we see today revolving around three key areas.
Communicate: How the camera has changed the paradigm of communication and virtual presence.
Enhance: How computer vision and AI can play a role in digital engagement and what that means for consumers.
Augment: How AR is enabling new experiences and utility through the camera.
Computing is quickly moving from the small screen in our hands, to the world around us. The camera, and advanced AI algorithms behind it, are making this possible.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - the best of sustainabilitysignmesh
Explore best practices around sustainability. Consumer expect brands to do more and stand for more. Check how sustainability is driving business, social and environmental innovation.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Explore the evolving trends in banking. Consumers’ values and expectations of their bank are evolving, stemming from a new generation of buyers and the rise of disruptive fintechs helping people to reimagine how banking could - and should - be.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - tech of tomorrow (that’s already here) signmesh
Explore the best of technology. See what kind of new tech advancements are already up and running in industries such as: beauty, fashion, entertainment, food & nutrition, automotive, health and cities & living.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - the best of NBA leaguesignmesh
Explore the best of NBA. NBA is one of the most successful sports leagues across the world. In this report, we take a closer look at what NBA is doing to maintain leader status and stay relevant with their audience.
signmesh snapshot - top 10 of February 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
The best of brands creating sensory experiences. How are brands moving from communication marketing into experiential marketing by appealing to the senses? We explore best brand examples according to industries.
signmesh snapshot - top 10 of January 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
The best of stand up brands. How are brands taking a stand for causes and their core values to win over the next generation of consumers? A deep dive into consumers’ changing expectations of brands, and how some are already making a stand and bringing social consciousness into their communication strategies.
The best of retail. How can offline shopping compete with online one? A deep dive into the retail industry and how brick & mortar stores are now using technology to create a better shopping experience for their customers when browsing or checking-out.
signmesh snapshot - top 10 of November 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - top 10 of October 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - top 10 of September 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - top 10 of August 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Explore top 10 signs of this month. Get your monthly update
of the most innovative signs selected by our readers from
across different industries. Signs are clustered into 5 broad
categories: consumer insights, business innovation,
communication, experience & partnerships.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
signmesh snapshot - shifts in content marketing landscape
1. snapshot
shifts in content
marketing landscape
Best of the changing content marketing landscape. A
collection of signs and cases relating to content marketing
and how it is evolving with the changing consumer behaviors
and technologies.
SIGNMESH.COMSNAPSHOTSEPTEMBER2017
3. introduction
Best of the changing content marketing
landscape. A collection of signs and cases
relating to content marketing and how it is
evolving with the changing consumer
behaviors and technologies.
INTRODUCTION
The way people consume content is constantly
changing. To gain consumer attention, nearly all
companies are flocking to the one thing consumers
pay attention to across mediums: content. Brands are
tracking individual consumer behaviors in real-time,
and using this data to tailor experiences for specific
people and their behaviors.
— Future Tech
How companies are making use of advances in
technologies like VR, AR, Voice and AI for creating
interactive, immersive and personalized content.
— Unconventional Approach
How brands are maintaining their unique brand
identity with unconventional approaches to
content marketing.
— Changing Channels
How brands are exploring and leveraging different
channels for targeted content.
4. future
tech
how brands are making use of advances in
technologies like VR, AR, voice and AI for
creating interactive, immersive and
personalized content.
1
5. what’s
happening
FUTURETECH
37m 1bn
expected AR users by 2020
500m
number of VR devices to be
sold by 2020
number of Alexa devices to be
sold by 2020
source: Statista source: Soldamatic source: CNBC
6. how do
others do it?
how are brands adapting to these technological changes in
order to provide engaging content.
FUTURETECH
7. FUTURETECH
Magazine Comes
To Life With AR
W Magazine created a special
edition with integrated AR on the
cover and on several pages,
featuring singer Katy Perry.
The magazine’s Beyond the Page
app enables readers to see the
featured artist come to life. She
talks to the reader, and interaction
with different parts of her face
unlocks new content.
Source: http://signme.sh/o72OB8R3_
8. FUTURETECH
Lowe’s VR How
To For DIY
Projects
Home supplies retailer Lowe’s is
testing a VR ‘Holoroom How To’ to
help customers practice basic DIY
skills with step-by-step instructions.
Lowe’s new virtual reality system
can be found at their Boston store
where customers can try out DIY
projects and pick up new
techniques.
Source: http://signme.sh/6NBoK5N17
9. FUTURETECH
Tide Stain
Remover Help
with Alexa
Alexa users can ask the voice app by
Tide how to remove a stain from
clothing. It will then talk users
through how to do this with detailed
instructions, or can send the tips via
text message together with a link to
the Amazon store to buy the correct
detergent.
Source: http://signme.sh/UVOBB4T3L
10. FUTURETECH
Audio-
Personalization in
Advertisements
The marketers’ of 20th Century
Fox’s “Alien Covenant” are using the
technology that will allow them to
include the name of viewer in
advertisements of the movie. The
hyper-personalization approach has
been developed for giving an unique
experience to their viewers.
Source: http://signme.sh/uD1mUs6RG
12. new generation
prefers
unconventional
approach
"Brands would be wise to use the
platform for storytelling,
providing new and interesting
perspectives, and for engaging
in a thoughtful, interesting and
meaningful way…”
- Michael Cherenson, SCG VP
UNCONVENTIONALAPPROACH
31%
“of GenZ would rather be considered
‘unique’ than real”
- Barkley
13. how do
others do it?
how are brands staying unique and engaging creatively with
consumers.
UNCONVENTIONALAPPROACH
14. UNCONVENTIONALAPPROACH
“Netflix &
Smoke”
Netflix has co-created and sold a
line of exclusive cannabis strains to
compliment and promote their
shows at a pop-ip Hollywood event.
The idea stemmed from their new
show, “Disjointed”.
Only legal medical marijuana card-
holders were able to purchase the
weed.
Source: http://signme.sh/BI0kjoeup
15. UNCONVENTIONALAPPROACH
Taco Bell
Recreate Fan
Stories
Taco Bell launched “Taco Tales”, a
weekly YouTube series of 2-3 minute
feature stories of things that could
only happen to Taco Bell fans.
Story ideas were sourced from
multiple social channels, but only
published the stories on their
YouTube channel.
Source: http://signme.sh/LrRnFkBiF
16. UNCONVENTIONALAPPROACH
HBO Silicon
Valley’s “Not
Hotdog” App
In a reference to a subplot of the
show, Silicon Valley has released a
new app called “Not Hotdog”. Its
only ability: telling the user what is
and isn't a hot dog with impressive
accuracy.
Source: http://signme.sh/aNBFuAtgv
17. UNCONVENTIONALAPPROACH
Starbuck’s Series
For Social Good
Starbuck’s ‘upstanders’ campaign
featured ten inspiring stories of real
people contributing to their
communities in admirable ways,
told via podcast, video and text
form with people on social media,
or while they were waiting for their
order after using their app.
Source: http://signme.sh/OxSBPVEOR
18. changing
channels
how are brands leveraging different
channels for targeted content? which
channels are catching the most attention?
3
20. how do
others do it?
how are brands using the emerging social media channels.
CHANGINGCHANNELS
21. CHANGINGCHANNELS
ABC Creates
Original Series
For Snapchat
Disney-ABC Television Group is
partnerED with Snap Inc. to
produce an original series for
Snapchat. It will begin with Watch
Party: The Bachelor, where
celebrities, comedians and fans
gather to chat about recent
episodes.
Source: http://signme.sh/OzxIG3UA0
22. CHANGINGCHANNELS
GE Healthcare’s
Instagram
Documentary
GE Healthcare launched a
documentary on Instagram titled
“Heroines of Health”, each clip only
lasting one minute. In total the
series will be 30 minutes, and
follows three women in different
countries and covering important
issues.
Source: http://signme.sh/PK1GqwbYa
23. CHANGINGCHANNELS
Mini Shows on
Musical.ly
Musical.ly plans to launch two- to
four-minute episodes of original
shows, starting with content from
NBC, Viacom, and Hearst
properties. The shows will appear in
the features section of the app and
will last for 24 hours, with the aim of
reaching a younger, Snapchat-loving
audience.
Source: http://signme.sh/vnXJmmSJo
24. CHANGINGCHANNELS
The New York
Times Podcast
The Daily is giving an alternative to
print by delivering the day’s most
important news in a 15-minute
podcast to reach commuters
heading to work.
The show runs on weekdays and
released every morning at 6, also
including a text messaging
component.
Source: http://signme.sh/3dQ79BR4f
25. CHANGINGCHANNELS
Musical
Magazine on
Spotify
Condé Nast Traveler, a traveler
magazine and Pitchfork Media
created a "musical magazine"
together.
Pitchfork curated playlists that are
digitally linked to pages of the
Traveler's summer issue. The issue
is available on Spotify and features
32 songs for the cover story and 15
songs for each other piece.
Source: http://signme.sh/4e4n2OZ79
26. what’s the
takeout?
Brands are exploring new approaches to stay engaged and
provide interactive, immersive experiences to consumers.
THETAKEOUT
27. As the consumer behavior is evolving with innovations in technology,
it’s also changing their behavior towards content consumption.
Brands are slowly but surely doubling down on their efforts to match
their content marketing timeline with these changes.
IMPLICATIONS
leverage new channels
for direct targeting
As new storytelling platforms are
emerging, companies have started
leveraging these channels. Brands from
every industry and with all manner of
target demographic are using new
channels to connect with consumers
while adapting and building on existing
content to the medium they are pushing
it through.
stay unique
Content creators and viewers
everywhere are suffering from the results
of peak content. In order to stay unique
brands are following unconventional
approaches to content marketing, they
are extending their offerings to the target
group by offering new experiences with
innovative and creative content ideas
that let the audience relate to it easier.
embracing upcoming
technologies
With the new technologies slowly
starting to become part of consumers
lives, companies have started to
experiment with the technologies and
adopting accordingly to offer engaging
content to the consumers. Brands are
going from static content to dynamic to
interactive to augmented reality and live
streaming content.
implications
28. visit signmesh.com
want more?
request a demo
This report has been created with the signmesh innovation hub. A
tailored dashboard of curated insights and business cases to keep your
company ahead of the learning curve and inspire ongoing innovation.
REQUESTADEMO
29. The signmesh innovation hub is a service
brought to life in a collaboration by LHBS
Consulting and LOOP New Media. signmesh
helps to create a company culture of
innovation and keeps your team inspired and
up to speed.
Find out more about signmesh
www.signmesh.com
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