ADVETSING OFFERS BENEFITS TO MANUFACTURER, CUSTOMER AND SOCIETY TOO.

1. SIGNIFICANCE
CRITICISM
&
OBJECTIVES
OF
ADVERTISING

2. Benefits of
Advertising
Benefits to
Manufacturer
Benefits to
Customers
Benefits to
Society

3. Introduction of
New product
Creating steady,
regular demand
Promotes New Uses
of the product
Provides
economies of
scale
Meeting
Competition
Corporate
Image
Supports the
salesperson
Benefits to Manufacturers

4. Education of
customers
Convenience
in Shopping
Promotes
New Uses of
the product
Benefits to Customers

5. Employment
Generation
Improves
standard of
living
Source of
revenue for
media
houses
Helps to
solve social
problems
Benefits to Society

6. Criticism of
Advertising
Economic
Issues in
Advertising
Higher Prices
Artificial Needs
Non productive expenditure
Creates Monopoly
Social issues in
Advertising
Deceptive
Offensive
Consumption of harmful
products
Reinforcing Stereotypes
Discontented Society

7. Objectives of Advertising
• Promotion of New product
• Creation of demand
• Intensify Usage
• Sustain preference
• Reminder
• Confirm imagery

8. Objectives of Advertising
• Changing habits
• Generate Sales Lead
• Develop Brand equity
• Increase awareness
• Building line acceptance
• Build ambience

9. Thank you!!!
For any query or suggestion, write to me at
vijyata.rwc@gmail.com or comment in the
comment box.