Importance or Benefits in Advertisements

1. Benefits or Importance of
Advertisements
Name: Jinal B. Parmar
Roll no:11
Paper no:15 “Mass Communication &
Media Studies”
M. A. Semester: 4
Year: 2015
PG Enrolment no.: 13101025
Email ID:
jinal.parmar989883@gmail.com
Submitted to: Department of English
Smt. S. B. Gardi
M. K. Bhavnagar University
Dt:12th March 2015

2. Introduction of Advertisement
“Advertising is a form of marketing
communication used to persuade an audience to
take or continue some action, usually with
respect to a commercial offering, or political
or ideological support”
• The word advertising come from Latin word “ad vertere” means “to turn
toward”
• According to the American Marketing Association, Chicago, "Advertising is
any paid form of non-personal presentation of ideas, goods and services by an
identified sponsor."

3. Types of Advertising
Advertising
Broadcast
Outdoor
Covert
Public
Service
Print

4. Advertisings in different mediums
36%
40%
4%
5% 15%
Advertising Audience
Print TV Digital Radio Internet

5. Benefits of Advertisements
 Informs about different
opportunities
 Highly informative
 Provide a good products
 Save time
 For communication

6. Importance of
Advertisements
Target
oriented
For the
society
For the
marketing
For the
customer
Consumer
awareness
For selling
Creativity
&
innovation
Importance of Advertisement
“Importance of
Advertising to
Customers Advertising
not only benefits the
producers and traders
but benefits the
customer as well.
Advertising provides
awareness of the
existence of the
product to the
customer”

7. President Roosevelt of the U.S.A., says,
"Advertising brings to the greatest
number of people actual knowledge
concerning useful things: it is essentially
a form of education and the progress of
civilization depends on education."

8. Important for the Customers
 Advertisements plays very vital
role in life of customers
 Customers buy the product only
after they are made aware of the
products
 Advertising helps customer to
find the best products for
themselves

9. Important for the society
 to inform people
 Increases knowledge
 Aware about what is good or
bad
 deals with the social issues
which are happening in our
surrounding
For Example: Girl child Killing,
Child Labor,
Liquor consumption,
Women exploitation,
smoking, etc..

10. Important for Marketing
 Advertising also performs in
marketing
 Advertising’s role through various
media, to inform the public about
products and services
 Advertising helps increasing sales
 Example: Beauty Products
 Home Appliances
 Automobile

11. Support to press
• Revenue to the publishers and
magazines.
• to increase the circulation of
their publication by selling
them at lower rates
• publications at cheaper rates.
• Revenue for TV network.
• Example, ZEE TV
Sony
Doordarshan

12. Importance of Promotion
• George Felton says “The
primary objective of
advertising is to get the
word out that you have
something exciting to
offer”, in "Advertising:
Concept and Copy."
• Informing and persuading
the people
• Example: Big Bazaar,
• Incredible India

13. Mass Production
• Facilitates large-scale
production.
• Advertising encourages
production in large-scale
with the help of advertising
• Reduces the cost of
production per unit by the
economical use of various
factors of production

14. Thank you…