The document discusses the growth of the chicken meat industry in Asia and Pakistan. It notes that Asia accounts for 35% of global chicken meat production, led by China. Pakistan's chicken meat industry has grown significantly since the 1960s and is now the 7th largest globally. Chicken meat is an important source of protein and nutrients for Pakistanis. It provides many health benefits and helps address deficiencies in animal protein consumption. The industry continues to expand annually in Pakistan.

1. By
Mr. Zaib-Ur-Rehman
Lecturer
Department of Poultry Science

2. Introduction
 Chicken has always been a dish of choice in Pakistan
 Before the start of commercial poultry, chicken was cooked
at home to serve very special guests or when a person
would fall Sick
 Development of poultry has made it possible for common
man to include chicken in his Menu
 People of Pakistan are deficient in animal protein (12%)
and poultry meat is bridging this gap

3. ASIAN CHIKEN MEAT PRODUCTION
 More then 60% of world’s population lives in ASIA,
this region is accounting for increasing share of global
chicken meat output
 In Asia chicken meat production represents around
35%. ( 29 MILLION TONNES)

4. Poultry Meat production in
different regions of the world

5.  China is the leading producer in the region i.e 44% of
total production. Other countries in Asia also
expanded there productions
 China reaches upto 5 million tones a year.
 While India is the second largest producer in asia
producing 2.7 million tones
 Between 1970 and 2006, the annual per capita
availability of chicken meat rose from 146 gram to 1.8
kilogram

6. Growth of different Asian
Countries
 Other Asian countries which have faster growing rate
even more then china includes Pakistan, Bangladesh,
Iran, Indonesia, Turkey

7. CHICKEN MEAT PRODUCTION IN
LEADING ASIAN COUNTRIES (“000
TONNES)
COUNTRY 2006 2007 2008 2010
CHINA 10163.9 10615 11054.3 12550
INDIA 2000 2240 2490 2650
IRAN 1360 1400 1500 1600
PAKISTAN 550 580 651 767
INDONESIA 1260.2 1295.8 1358.4 1467.1
TURKEY 917.7 1068.5 1087.7 1155

8. POULTRY INDUSTRY IN PAKISTAN
Back ground
 Poultry farming at household level (1948- 1963)
 1963 campaign on Government level
 Commercially oriented poultry initiated in 1963 and 1965 (PIA
shavers)
 1963-65 (K & Ns Chicken)
 1965 (First poultry feed mill by Lever brothers Pvt Ltd)
 1965-66 (LSB ) Layer
 Emerged as a significant component of livestock industry in 1976
 Poultry boom period with spectacular progress year after year. This
rising trend continues till 1990.
 After that due to disease load every year ups and down trend is seen
till now.

9. Development of Pakistan’s
Poultry Industry
The subsequent development of Pakistan’s Poultry Industry
can be divided into following phases
 The Introductory Period 1965-1970
 Institutional Development 1971-1975
 The Production Boom 1976-1980
 Depression and Adjustment 1981-1990
 1991 to now (fluctuating, dynamic industry)

10. Current status Pakistan Poultry
Industry
 WORLD’s 7th LARGEST POULTRY INDUSTRY
 MUSLIM WORLD’S 2nd LARGEST POULTRY INDUSTRY
 Employment :2 million
 Broiler parent stock : 8.5 million
 Commercial broiler : 900.0 million
 Layer parent stock : 0.430 million
 Commercial layer : 35.00 million
 Feed production : 5.51 million ton

11.  Its growth rate is 10-12% annually
 Poultry meat contributes 27% of total meat consumption
 We are producing 7830 Million Table egg
 834 thousand Tons chicken meat annually
 In our Country per capita consumption of meat is only 7
KG and 70-74 eggs annually
 Whereas developed world is consuming 41 KG meat and
over 300 Eggs per capita per year

12. Poultry Unit Total No approx.
Government poultry
farms
10
Commercial poultry
farms
25897
Environmental control
houses
7500
Hatcheries 305
Feed Mills 154

13. Meat Production in Pakistan
Poultry
Beef
Mutton

14. Poultry Meat

15.  BROILER
Broilers are those fast growing poultry birds of young age
which are kept and used only for meat purpose and
produce tender meat with soft pliable and flexible breast
bone cartilage
They attain live body weight of 1.5 kg or more by
consuming 3-4 kg of feed in 37 weeks

16. Evolution of commercial Broiler
New generation
White Plymouth Rock white Cornish

17. Evolution of the Commercial
Broiler
A*A B*B C*C D*D
A B C D
Great grand
parents
Grand parents
Parents (Broiler
breeders )

18. Commercial Broiler strains
 Hubbard
 Arbor Acre
 Starbro
 Hybro
 Lohmann
 Cobb

19. Benefits of Chicken meat
 It does not contain trans fatty acids which are the
main cause of heart disease
 It is the rich source of poly unsaturated fatty acid
like Omega-3-fatyy acid
 Chicken is a very good source of lean, high quality
protein
 Protein is an essential nutrient
 for growth and development
 plays an important role in assisting overweight and
obese people in losing weight fast

20. Cont…
 In older people, the proteins present in chicken also
help against bone loss. Even 100 gm of chicken breast
accounts for more than half of the recommended
dietary intake of protein.
 Chicken is a rich source of niacin, a B-vitamin that
protects the body against cancer
 A deficiency of niacin can be directly associated with
genetic (DNA) damage
 Around 72% of the daily niacin requirement of the body
can be fulfilled by a four-ounce serving of chicken

21. Cont…
 The trace mineral selenium is found in good quantities in
chicken
 It is an essential component required by many major metabolic
pathways, which includes
 thyroid hormone metabolism
 anti-oxidant defense systems
 immune function of the body
 Vitamin B6, present in chicken, plays a crucial role as a methyl
donor in the basic cellular process of transferring methyl groups
from one molecule to another, leading to the formation of a wide
range of important active molecules. This process is known as
Methylation. The availability of methyl groups is lessened due to
the inadequacy of B6, which can result in damage to the blood
vessels

22. Cont…
 Vitamin B6, along with niacin, makes chicken a
favorable food in supporting the energy metabolism of
the body. Both these B-complex vitamins help the
enzymes throughout the body to guide the metabolic
reactions
 Chicken meat is a good source of phosphorus
 Phosphorus maintains the
 health of teeth and bones
 ensures healthy functioning of the kidneys, liver and the
central nervous system

23. Ingredient Quantity Ingredient Quantity
Water 66g Vitamin A 5ug
Protein 28.60g Niacin 20.60mg
Fat o.90g Phosphorus 146mg
Energy 520 kJ Potassium 182mg
Cholesterol 62mg Zn 0.70mg
Mg 33mg Lenoleic acid 0.11g
Fe 0.40mg Lenolenic acid 0.01g
Nutrient profile of poultry meat Composition on per
100g