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How Social Media Changes HR
Jessica Miller-Merrell, SPHR•
June 26, 2012

#socialHR

1
#socialHR
Text to Your Questions

#socialHR
What is HR?

#socialHR
#socialHR
not changing but evolving

#socialHR
not changing but evolving

#socialHR
not just technology

#socialHR
what is social media

#socialHR
getting social

Learn.

Plan.

Act.

#socialHR
Social media is complex.

#socialHR
#socialHR
#socialHR
#socialHR
some surprises about social media

• Americans collectively spend
100,000 years each month on
Facebook.

#socialHR
• US Facebook users spend
6 hours and 33 minutes on
average.

#socialHR
some surprises. . .

• 488 million people access
Facebook via their mobile
phone.

#socialHR
•97% the 11.7 million Pinterest users
are female.

#socialHR
more surprises. . .
• This year the Hispanic
community is expected to
spend $17.6 billion on mobile &
smart-phone devices.

#socialHR
•During the work day, 64 min. of
unproductive work time is spent
smoking vs. 7.2 min. on
Facebook.

#socialHR
some surprises. . .

• 93 million people are reached
via Twitter in US monthly.

#socialHR
• There are 223,000 millions
search for the word “jobs”
on Google each month.

#socialHR
learn with social media

#socialHR
fear of social media

#socialHR
risk

#socialHR
#socialHR
the new frontier

#socialHR
workology is. . .
•
•
•
•
•

Engagement through Tech
Business Focused
Collaboration
Change Agent
Working Different
#socialHR
getting social

Plan.

Learn.

Act.

#socialHR
Text to your questions

#socialHR
Google Me
Jessica Miller-Merrell
jessica@xceptionalhr.com
(405) 293-2564
www.blogging4jobs.com
@Blogging4Jobs

•
•

More HR Resources www.blogging4jobs.com/toolboxhr
Top HR Blogs: www.hrblogger.info

#socialHR

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SHRM 2012 How Social Media Changes HR

Editor's Notes

  1. Stats on how many tweets are being sent over the course of one hour.
  2. What is user-generated content?
  3. 18-34 age group accounts for 45% of twitter users. http://occmed.oxfordjournals.org/cgi/content/full/56/7/510 Robert Half says that over 50% of companies block social media sites. In OK, SM users visit sites at the highest rates between the hours of 9-6.
  4. Let’s’ spend 10 minutes writing about your fears and share with the group. . .
  5. What about rewards? Anyone have a story to share or something they are looking to do that is positively associated with social media?
  6. External & Internal Also Global