Visual Marketing for SMX Toronto 2013
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This document discusses the growing popularity of image-based social networks like Pinterest and Instagram. It notes that Pinterest has become the third most popular social network and cements the importance of high-quality, shareable images. Facebook is also moving towards more visual content with changes to its interface. The acquisition of Instagram by Facebook for $1 billion shows the value placed on images. The document provides statistics on user demographics and behaviors on each platform, suggesting brands use these sites to engage customers where they are active and share visual content.
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Visual Marketing for SMX Toronto 2013
- 2. @SocialMichelleR Michelle Stinson Ross • Principal Social Media Consultant Firestarter Social Media • News writer for Search Engine Journal • Co-host of #SocialChat
- 3. “Images have the ability to connect people from all backgrounds, languages and cultures.” Instagram Co-founder, Kevin Systrom @SocialMichelleR
- 5. • Pinterest is now the rd 3 most popular social network. The site cements the importance of using high-quality, shareable images in web content. • Facebook continues to move to rich media presentation with timeline and recent news feed redesign. • The Billion Dollar acquisition of Instagram is another sign of image obsession. @SocialMichelleR
- 7. Are You Where Your Customers Are? With the current user growth rates of both Pinterest and Instagram, you can be certain that a significant portion of your target market is actively involved in these sites. Are You? @SocialMichelleR
- 8. Pinterest Users • 48 Million Registered Users • $100,000 annual household income • Average age 25-40 • #1 Content category - FOOD @SocialMichelleR
- 9. • Pinterest pins with prices get 36% MORE likes than those without • 69% of online consumers found an item they’ve bought or wanted to buy on Pinterest vs 40% on Facebook • 43% of Pinterest users prefer to associate with brands/retailers vs 24% of Facebook users @SocialMichelleR
- 11. Pinterest for Business • Verified Website • Buttons and Widgets • Analytics • Best Practices & Examples • Guides & Documentation • Case Studies @SocialMichelleR
- 12. Pintastic Tips • Put pinners first • Curate your collection • Show what inspires you • Be authentic • Share your pins @SocialMichelleR
- 13. Instagram Users • As of March 2013 100 Million active users every month • Each day on Facebook 300 million photos are uploaded • Instagram gains one new user every second • One billion photos have been taken with the app • There are roughly 58 photos uploaded each second @SocialMichelleR
- 14. Stunning Examples of Businesses on Instagram @SocialMichelleR
- 15. @SocialMichelleR
- 16. @SocialMichelleR
- 17. @SocialMichelleR Michelle Stinson Ross • MStinsonRoss@firestartersocial.com • @SEJournal • #SocialChat Mondays at 9PM Eastern
Editor's Notes
- Put pinners firstBefore you start pinning, consider what pinners really care about. Check out your web analytics to see what they like best, or talk to them directly. Tailor your pinning for them.Curate your collectionCreate a few boards to start your collection. The very best boards are inspiring, with beautiful images that draw people in. They’re also about a specific topic, like travel or recipes.Show what inspires youInstead of just showing off your products, show what inspires them. Create boards for the ideas, places, people and moods behind your brand.Be authenticUse your boards to show your values, personality and taste—just like pinners do! It’s OK to get creative and be yourself. In fact, we recommend it.