Wilderness Agency hosted a breakfast talk where they outlined five key trends they believe marketers should be mindful of in 2020. The session covered Digital Detox, Brand Tribalism, The Rise of Audio Advertising, Ephemeral Content and Virtual Marketplaces. This is an extended version of the deck presented at the event.

1. Social Media
Trends
for 2020

2. What’s
Trending?

3. People are choosing to spend
less time on social media

4. Digital World
Dry January
Veganuary
3.8 billion
2.5 hours a
day

5. 29%
of people who had reported
deleting social media said they
felt ‘overloaded.’

6. “Over 1.5k pieces of
content compete for
your attention daily.”
powerful entertaining
attention grabbing
considered authentic

7. Lush
“Social media is making it
harder for us to talk to each
other directly.”

8. 21% of people deleted
social to benefit “their
mental health.”

9. Ed Sheeran
The idea of a digital detox is changing
the face of fame.

10. Conscious
CommunicatorsBrands need to be mindful of their social presence.

11. Turning a ‘loss’ on its head
Diesel

12. Brands are focusing more on their
community and the conversations
around them.

13. Unity and
Fandom
broadcasting content
part of something
People find their tribe

14. Community Over
Customers

15. World Record Egg
“An egg has no gender, race
or religion. An egg is an egg,
it’s universal.”

16. 1.4bn
people use Facebook groups
every single month.

17. Launching a Facebook group for Game of
Thrones superfans
LADbible x GOT

18. Culture
CuratorsEstablishing a community and consistently nurturing that social hub is key.

19. Audio is set to become the defining
media of our age.

20. The Rise of
Digital Audio
62 minutes each day

21. 36.6m 56.6%
of the population are
projected listeners by
2023.

22. 123 million Spotify users
are served audio ads
whilst on the service.
With over 217M global
subscribers. 55% of
Spotify's global
audience base is 18-34
and it is reported that
Spotify reach almost
half of all 16-24 year
olds in the US each
week.

23. Pepsi x Spotify
650 customisable Spotify ads
21% increase in brand
consideration 155% increase in
brand recall
Spotify reported 5.2 billion
euros in revenue in 2018 and
that figure is set to continue
to rise.

24. 24%
increase in ad recall
through audio ads
*compared to display ads

25. $1 billion projected
podcast ad spend in
the US alone by 2021.

26. From Fans To
ListenersHow will your brand make users feel more connected, intelligent and energised?

27. New age social shows short form
content is the one to watch.

28. Ephemeral
Content
authentic creative
instantly engaging
62% of people become more
interested in a brand or product
after seeing it in a story.
two way loop

29. The usage of IG Stories
has grown around 5
times in the last 3
years.
100
million Instagram
Stories.
500

30. 64%
of brands have positioned stories
as essential to their strategy.

31. Brands on average are
posting a new
Instagram story
every 4 days.

32. New York
Public Library

33. The 2nd most
downloaded app of
2019 with 500M
monthly active users.

34. Chipotle’s
#GuacDance
National Avocado Day
#GuacDance
The brand (early adopters of the platform)
took a measured risk and anticipated
correctly that the young audience would
meme-ify the content and add to its virality.
532m video views
99% increase in digital sales

35. Think in
The NowConsider the impact being hyper-agile will have on your strategy to reach the right demographic.

36. The way people interpret social
content is shifting. There’s more
emphasis on the user journey.

37. Virtual
Marketplaces
58% of people consider
convenience alongside price
when deciding where to shop.
Selling directly through social
media apps makes this easier.

39. 77% of people search
for brands on
Instagram.

40. It is 3x more likely for
brands to achieve
conversions through
mobile than on their
website.
3x

41. Michael Kors
Ad Stories
interactive carousel ad
stories
● 20% higher online return on ad spend
● 8% higher offline return on ad spend
● 3X higher click-through rate
● 60% lower cost per click
● 8-point lift in ad recall

42. Social Commerce
UnleashedSocial is bringing us ever closer to our audiences and potentially driving further sales.

43. Takeaways

44. Takeaways
Be Conscious
Communicators
Consider
Audio
Optimise for
Performance
Diversify your
content
Nurture your
Tribe

45. Wilderness