How to Measure Success in Employment branding with Analytics
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Learn how to use metrics and analytics to build your case for creating an employment brand. Hear from our experts talk about how employment branding can align with marketing and operations using data and analytics as a foundation to demonstrate its reach and impact for recruiting, talent acquisition and as part of the larger business strategy
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How to Measure Success in Employment branding with Analytics
- 2. HRCI APPROVED WEBINAR! ! ! ! ! ! ! ! HRCI program number sent to you via email upon program completion. !
- 3. #BLOGGING4JOBS 48%! job seekers in US! use Glassdoor when ! searching for jobs! Pros Good opportunity to learn a lot! Work-life balance can be tough!Cons Company Benefits Stock & Health “Exceptional benefits package. Great stock and health options” Interview Questions Sales Representative “Make sure to research companies growth strategy” Salary Software Dev Engineer 107k (1,448 Salaries) Amazon.com! 3.5k Reviews! 80% Approve! Reviews 3.3 “Opportunity like nowhere else” THANK YOU TO OUR SPONSOR!
- 4. #BLOGGING4JOBS Unique Users! Mobile Users! Content! Job Clicks! Visits! 76%! 23,000,000 +! Unique Users Worldwide! 66%! 141%! 84%!176%! -‐10% 0% 10% 20% 30% 40% 50% 60% 70% Jan Feb Mar Apr May Jun CLIENTS ACROSS INDUSTRIES!
- 5. OUR SPEAKERS! Jessica Miller-Merrell! @jmillermerrell! Kerry Noone ! @kerrynoone! Carrie Corbin! @thecarriecorbin!
- 7. DEFINING EMPLOYMENT BRANDING! • Employer Value Proposition! • Employer Brand! • Brand!
- 8. EMPLOYMENT BRANDING IS ! • Complex! • Focused! • Needs to be measured!
- 9. • Awareness! • Reputation! • Competitive Analysis! WHAT ARE WE MEASURING?!
- 10. POLL QUESTION #1 ! I AM USING ANALYTICS TO MEASURE MY EMPLOYMENT BRANDING EFFORTS! ! YES NO!
- 11. HOW TO BUILD A BUSINESS CASE FOR EMPLOYMENT BRANDING?! • 39% of candidates have used Glassdoor! ! • 81% of candidates have viewed a career site before applying! ! • 83% of candidates say their biggest frustration is not receiving a response!
- 12. CANDIDATES WANT A RELATIONSHIP WITH THE EMPLOYER BEFORE THEY APPLY & WHILE THEY’RE EMPLOYED. ! !
- 13. POLL QUESTION #2 ! I’M USING THESE METHODS TO TRACK MY SOURCE OF HIRE! ! URL TRACKING HR TECH REPORTING ! COOKIES CANDIDATE SELF-REPORTING !
- 14. EMPLOYMENT BRANDING ANALYTICS AGENDA!• Source of Hire ! • Social media ! • Google Analytics ! • Measuring Influence ! • Dashboards and Reports!
- 15. SOURCE OF! HIRE!
- 16. SOURCE OF! HIRE!
- 17. POLL QUESTION #3 ! HOW DO YOU MEASURE SOCIAL MEDIA! IN EB?! ! FOLLOWERS/FAN COUNT! RTS/LIKES/HEARTS! SOCIAL REACH! HIRES BY SOURCE! OTHER!
- 18. SOCIAL MEDIA! WHAT ARE WE MEASURING? WHAT DEFINES YOUR BRAND? !
- 19. SOCIAL MEDIA!
- 20. SOCIAL MEDIA!
- 22. POLL QUESTION #4 ! WHO IS MORE IMPORTANT WHEN IT COMES TO THE EMPLOYMENT BRAND? ! CANDIDATE ! ! ! ! !EMPLOYEE! SR. LEADERSHIP! ! !RECRUITING/HR ! !!
- 25. HR TECH ! REPORTING! 4 FOCUSES! SOURCE OF HIRE! QUALITY OF HIRE! CANDIDATE PIPELINES! TRAFFIC & REFERRAL SOURCES!
- 26. HR TECH REPORT:! URL TRACKER! !
- 27. HR TECH REPORT: ! GOOGLE !
- 29. MORE REPORTING!
- 30. TAKE AWAYS! • Employer branding is about employees just as much as it is candidates. ! • Senior leadership communciation is essential in gaining buyin. ! ! • Have a clear understanding of what’s most important for your senior leadership and collect data and analytics from there. !
- 32. THANK YOU TO OUR SPONSOR!
- 33. Jessica Miller-Merrell! @jmillermerrell! LinkedIn: b4j.co/ jmillermerrell! speakers Kerry Noone ! @kerrynoone! LinkedIn: b4j.co/knoone! sources SOCIAL RECRUITMENT MONITER! b4j.co/brand-recruit! 2015 POTENTIAL PARK STUDY ! b4j.co/potential-park-2015! 6 EMPLOYMENT BRANDS! b4j.co/6-employment-brands! EMPLOYMENT BRAND ROAD MAP b4j.co/mapmybrand! Carrie Corbin! @thecarriecorbin! LinkedIn: b4j.co/ccorbin!
- 34. HRCI APPROVED WEBINAR! ! ! ! ! ! ! ! HRCI program number sent to you via email upon program completion. !