The core tools for any organization developing a social media strategy include the blog, Facebook, Twitter and LinkedIn.

1. Social Media: The Four Pillars Michael C. DeAloia LNE Group ( www.lnegroup.com ) #socialmedialab @Techczar @TechCzar

2. What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? #socialmedialab @Techczar Seven Zen conditions of Social Media. The Four Pillars.

3. So what is Social Media? #socialmedialab @Techczar

6. “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) #socialmedialab @Techczar

7. #socialmedialab @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009

8. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 #socialmedialab @Techczar

9. #socialmedialab @Techczar Should I give a hoot?

10. “ Social Media has overtaken porn and email as the #1 activity on the web.” - socialnomics, Social Media Blog #socialmedialab @Techczar

12. “ It’s a people driven economy stupid.” -Eric Qualman, 2009

13. #socialmedialab @Techczar “ So…What are the trends?”

14. Years it took a medium to reach 50 million users… #socialmedialab @Techczar

15. 38 Years #socialmedialab @Techczar

16. 13 Years #socialmedialab @Techczar

17. 4 Years #socialmedialab @Techczar

18. 3 Years #socialmedialab @Techczar

19. “ 100 Million users in less than 9 months.” #socialmedialab @Techczar

20. I-phone Applications hit 1 billion downloads in 9 months #socialmedialab @Techczar

21. 80% of Twitter usage is on mobile devices #socialmedialab @Techczar

22. #socialmedialab @Techczar Every minute- 13 hours of video is uploaded to YouTube .

23. It would take a person more than 412 years to view every video on YouTube . #socialmedialab @Techczar

24. 1,200,000,000 The number of YouTube videos viewed per day. #socialmedialab @Techczar

25. 13,000,000 The number of articles available on Wikipedia. #socialmedialab @Techczar

26. 4,000,000,000 The number of photos archived on Flicker.com as of June 2009. #socialmedialab @Techczar

27. 1382% The monthly growth rate of twitter users from January to February 2009. #socialmedialab @Techczar

28. 27,300,000 The average # of “tweets” per day on Twitter. #socialmedialab @Techczar

30. “ If Facebook were a Country, it would be the 4 th most populated in the world, ahead of Japan.” -Mark Zuckerberg #socialmedialab @Techczar

31. China’s Q-Zone is Larger! (300 Million Users)

33. Tech Czar Schwag is Fun!!!

34. Can I get a witness… Or will somebody please tell me the rules… #socialmedialab @Techczar

35. “ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008 # socialmedialab @Techczar

36. “ Social Media is all about the Dialogue.” #socialmedialab @Techczar

38. Listen! Tweetdeck Google Alerts SocialMention.com RSS #socialmedialab @Techczar

39. Engage! Namechk Blog LinkedIn Twitter Facebook #socialmedialab @Techczar

40. #socialmedialab @Techczar

41. Measure! Audience Engagement Loyalty Influence #socialmedialab @Techczar

42. “ Houston…We have a problem.” #socialmedialab @Techczar

43. Case Studies #socialmedialab @Techczar

44. Bliss! #socialmedialab @Techczar

45. Case Studies #socialmedialab @Techczar

46. “ Social Media is not just another F***ing Marketing Channel” #socialmedialab @Techczar

47. Social Media is ZEN! #socialmedialab @Techczar

48. Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations #socialmedialab @Techczar

49. Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!) #socialmedialab @Techczar

50. No Campaigns! Think Conversations! #socialmedialab @Techczar

51. The Four Pillars of Social Media #socialmedialab @Techczar

52. #socialmedialab @Techczar

53. #socialmedialab @Techczar

70. #gov25 @Techczar

71. #gov25 @Techczar

81. Social Media Checklist 1. Social Media Surveys/Interviews 2. Social Media Strategy -Define Team -Focus on Select S.M. Tools 3. Social Media Corporate Policy -What not to say -Disclaimers -Set Rules of Usage 4. Editorial Calendar 5. Email System 6. Analytics

83. Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)