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Using Social Media to Improve Internal Communications

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Danielle Brigida
Danielle Brigida

At the National Wildlife Federation we have improved communications and the quality of our work using social media!

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Incorporating Social Media Into Your Workplace Danielle Brigida Social Media Outreach Coordinator Kristin Johnson Web Producer
National Wildlife Federation • Nonprofit conservation organization • Founded in 1936 • Large member base
Why Did We Get Into Social Media? • Messages to share • Looking to connect with people where they are • Wanted to have a presence
Challenge #1 Getting Staff Buy-In • Not knowing tools • Don't have time • Scared to be out there
How can you be a “big tent” organization online?
Know your priorities…
…and your audiences Moms Scientists Gardeners Grandparents Wildlife enthusiasts Dads Policy wonks Nature lovers Kids Park rangers Educators Camp counselors Hunters and anglers Shoppers Photographers etc…
NWF Programs on Twitter WildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura
Questions to Answer • What do you want to accomplish? • Who do you want to reach? • How will it support your Internet strategy? • Who will implement your social media strategy? • How will you measure your success?
People share their wildlife sightings
Integrating Twitter with Website Twitter Feed!
Wildlife Watch Goes Mobile WildObs iPhone App allows people to record wildlife observations on their phone, shows on a map on NWF.org
@wildlifeaction
A Few Other Superstars @klsnature @epschleichert @climateguru
Challenge #2 Increasing Internal Communications
Social Marketeers Chat Room
Communicating on the Networks Annapolis, MD Austin, TX Reston, VA Washington, DC
Challenge #3 Getting Buy-In From Senior Leadership @ecosoccermom @ljschweiger @Jeremysymons
Social Media… Just for Kids? Is it a trend? Is it a waste of time? What’s the purpose? Will it make my employees less productive?
What We Found • Connection to audiences old and new • Listening tool • Instant focus group • Marketing tool • Sharing resources • Partnerships • Improves communication • Instantly mobilize your audience
Questions? Danielle Brigida Kristin Johnson brigidad@nwf.org kjohnson@nwf.org www.twitter.com/starfocus www.twitter.com/ksuzj National Wildlife Federation www.twitter.com/nwf www.facebook.com/nationalwildlife www.nwf.org/socialmedia

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Using Social Media to Improve Internal Communications

  • 1. Incorporating Social Media Into Your Workplace Danielle Brigida Social Media Outreach Coordinator Kristin Johnson Web Producer
  • 2. National Wildlife Federation • Nonprofit conservation organization • Founded in 1936 • Large member base
  • 3. Why Did We Get Into Social Media? • Messages to share • Looking to connect with people where they are • Wanted to have a presence
  • 4. Challenge #1 Getting Staff Buy-In • Not knowing tools • Don't have time • Scared to be out there
  • 5. How can you be a “big tent” organization online?
  • 7. …and your audiences Moms Scientists Gardeners Grandparents Wildlife enthusiasts Dads Policy wonks Nature lovers Kids Park rangers Educators Camp counselors Hunters and anglers Shoppers Photographers etc…
  • 8. NWF Programs on Twitter WildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura
  • 9. Questions to Answer • What do you want to accomplish? • Who do you want to reach? • How will it support your Internet strategy? • Who will implement your social media strategy? • How will you measure your success?
  • 11. Integrating Twitter with Website Twitter Feed!
  • 12. Wildlife Watch Goes Mobile WildObs iPhone App allows people to record wildlife observations on their phone, shows on a map on NWF.org
  • 13.
  • 15. A Few Other Superstars @klsnature @epschleichert @climateguru
  • 18.
  • 19. Communicating on the Networks Annapolis, MD Austin, TX Reston, VA Washington, DC
  • 20. Challenge #3 Getting Buy-In From Senior Leadership @ecosoccermom @ljschweiger @Jeremysymons
  • 21. Social Media… Just for Kids? Is it a trend? Is it a waste of time? What’s the purpose? Will it make my employees less productive?
  • 22. What We Found • Connection to audiences old and new • Listening tool • Instant focus group • Marketing tool • Sharing resources • Partnerships • Improves communication • Instantly mobilize your audience
  • 23. Questions? Danielle Brigida Kristin Johnson brigidad@nwf.org kjohnson@nwf.org www.twitter.com/starfocus www.twitter.com/ksuzj National Wildlife Federation www.twitter.com/nwf www.facebook.com/nationalwildlife www.nwf.org/socialmedia