How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.
Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
In this presentation I am going to cover such topics, like:
What is a landing page
Types of landing pages
The Anatomy of a Perfect Landing Page
Landing Page Optimization. What to Test on Landing Pages
Measuring Landing Page Performance
Keywords are not selected based only on your topic, but also on the purpose of your business and website. Here, I describe four cases: e-commerce, lead-gen, content publisher and online information.
The Birth A Of Modern Website - Mixed Digital's Web Re-Design Case StudyMark F Simmons
Mixed Digital decided now was the time to update the look and feel of the company website. The style of the existing site may have been modern in 2011, but standards have dramatically changed in five years and an overhaul was in order.
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.
Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
In this presentation I am going to cover such topics, like:
What is a landing page
Types of landing pages
The Anatomy of a Perfect Landing Page
Landing Page Optimization. What to Test on Landing Pages
Measuring Landing Page Performance
Keywords are not selected based only on your topic, but also on the purpose of your business and website. Here, I describe four cases: e-commerce, lead-gen, content publisher and online information.
The Birth A Of Modern Website - Mixed Digital's Web Re-Design Case StudyMark F Simmons
Mixed Digital decided now was the time to update the look and feel of the company website. The style of the existing site may have been modern in 2011, but standards have dramatically changed in five years and an overhaul was in order.
The Beginner's Guide to Landing Page OptimizationZoe Chew 🚀⚒️
This presentation will introduce you the basic to landing page optimization. I'll show you ways to improve your landing page so that you can drive more traffic, leads and sales for your business. I will address some of the key elements you need to have in order to create an effective landing page. Whether you are a startup founder or business owner selling products/services via the Internet, or if you're interested to learn more about digital marketing, this information is for you.
How to Get Real Business Results from Your Content Marketing EffortsDavid G. Johnson
Using "Content Marketing" to grow your business in 2017 is virtually a necessity.
The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).
Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.
In this session, we'll talk about how to translate your content marketing strategy into real results for your business, including:
* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and "atomize" your content to get the maximum return on investment!
This talk was originally presented at WordCamp Miami 2017 on March 25, 2017
7 SEO Tips And Tricks - That Actually Work | SEO Tips 2019 | SEO Tutorial For...Simplilearn
This presentation about SEO will explain 7 best SEO tips which can help you to improve your website ranking. This video explains important keyword research tips, on page optimization techniques, strategies to improve your website’s architecture, link building tactics and page speed optimization tricks that anyone can use in order to grow their organic traffic through SEO. If you want your website to rank high on Google, this video is the best choice. Now, let us understand these SEO tips and tricks in detail.
Below topics are explained in this "SEO tips and tricks" presentation:
1. Opt for smarter ways to do keyword research
2. Publish high-quality content to get more traffic to your website
3. Analyze your meta tags and URL to improve CTR
4. Add rich snippets to improve your website’s visibility on SERPs
5. Optimize your site structure for a great user experience
6. Improve your page speed and reduce the bounce rate
7. Build quality links and increase the domain authority of your website
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/advanced-online-marketing-certification-training-bundle.
It's nice to have lots of interesting, well-written, and insightful pages on your website, but nobody can ever see them without the correct SEO techniques.
One thing is to ensure that each page has the remember a lot tags, is well-structured, and features specific keywords, but linking each page or post to other pages on your site will make a huge difference in how your overall website is viewed by Google.
Internal links help your audience navigate through your website and help search engines know what your pages are about and how they connect to each other. Look throughout each page for possibilities to connect to your other pages and blogs, but be careful not to overdo it.
How to Create Awesome Blog Content That Generates Traffic Year-Over-YearRosemary Brisco
What makes an awesome blog post—a post that keeps generating traffic month after month? It’s a matter of looking at the data. Our Quick Wins guide will help you get started writing blog posts that continue to deliver traffic long after launch.
Learn how to answer these questions:
What do you want visitors reading the post to know?
Why is it important and relevant to your audience?
Why is it important and relevant to them NOW?
Are you reaching the right audience?
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
How To Rank YouTube Videos | How To Rank YouTube Videos Fast In 2019 | YouTub...Simplilearn
This presentation about SEO will help you learn a few important factors that help your videos to rank #1 on YouTube. In this video, we will discuss how to do YouTube keyword research, how to create high-quality videos, the importance of user engagement, how to promote your video content, and a checklist that every individual can use to rank their videos on the first page of video results. If you want your videos to rank high on YouTube, this video is the best choice. Now let's look in detail at the top 4 ranking factors of Youtube for 2019.
Below topics are explained in this YouTube SEO presentation:
1. YouTube keyword research
2. Create high-quality videos
3. Importance of user engagement
4. Promote your content
5. Checklist
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Ektron Synergy 2014 - How to Create the Best Landing Pages Ever!Ektron
Ektron Demand Generation Manager, Melinda Cormier, will lead you through the steps to convert leads faster than you ever thought possible. The session includes a complimentary Landing Page Worksheet for all attendees.
The Brand’s Webinar to Amazon A+ Content OptimizationsTinuiti
If you’re looking to enhance the performance of certain ASINs on the marketplace, Amazon A+ Content is where you want to invest. A+ detail pages allow you to improve search relevance, conversions & customer purchase confidence, therefore leading to a higher sales volume.
Top Ten Tips for Effective Search Engine Marketing in 2014The Internet Works
Here is Jez's presentation from The Business Show, in association with Nominet, about the ten key elements of the modern search engine marketing process, with an explanation of why each element is important and what effect it can have on a business’s bottom line.
The presentation covers the fundamentals of SEM and advanced topics, including website structure, keyword research and targeting, content, links, pay per click (PPC), using analytics to measure effectiveness and an overview of the marketing implications of the new .uk domain extensions.
Read our full interactive blog post here: http://www.theinternetworks.co.uk/2014/05/top-ten-tips-effective-search-engine-marketing-2014/
Top Tips to Increase Traffic from SEO for E-commerce WebsitesSWEET Interactive
Tips to Increase traffic from SEO for e-commerce websites. Get more traffic with these practical tips to your online shop. Implement these practical SEO tips and make your e-commerce venture more profitable
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
How To Increase YouTube Subscribers | How To Get YouTube Subscribers Fast 201...Simplilearn
This presentation about SEO will help you learn a few important factors that help to increase Youtube subscribers to your channel. In this video, we will discuss how to create an engaging and informative content, how to publish videos frequently on Youtube, easy ways to create and optimize high quality YouTube videos, how to add a subscriber watermark to your videos, few easy ways to engage with your audience and finally some of the important ways to promote videos on different platforms. Now let's look in detail at the top 8 important factors to increase YouTube subscribers for 2019.
Below topics are explained in this YouTube marketing presentation:
1. Create an engaging and informative content
2. Create and publish videos frequently
3. Optimize your YouTube videos
4. Optimize your YouTube channel
5. Create high-quality videos
6. Add a subscriber watermark to your videos
7. Engage with your audience
8. Promote your videos on different platforms
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
E-commerce strategies for business development 2015-2016Zaheer Ameer
Our New Year's plans assume revenue growth of our company in 2015, but for whatever reason will be an increase in sales - an increase in sales, expansion into new markets or innovative products, software, IOS, application development or advance office software?
Chris bowser’s ultimate SEO guide for Ecommerce websitesChris Bowser
This definitive e-commerce SEO guide will unveil some of the most important ranking tips and you will gain knowledge on how to optimize your e-commerce site, from keyword research to technical SEO to link building.
The Beginner's Guide to Landing Page OptimizationZoe Chew 🚀⚒️
This presentation will introduce you the basic to landing page optimization. I'll show you ways to improve your landing page so that you can drive more traffic, leads and sales for your business. I will address some of the key elements you need to have in order to create an effective landing page. Whether you are a startup founder or business owner selling products/services via the Internet, or if you're interested to learn more about digital marketing, this information is for you.
How to Get Real Business Results from Your Content Marketing EffortsDavid G. Johnson
Using "Content Marketing" to grow your business in 2017 is virtually a necessity.
The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).
Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.
In this session, we'll talk about how to translate your content marketing strategy into real results for your business, including:
* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and "atomize" your content to get the maximum return on investment!
This talk was originally presented at WordCamp Miami 2017 on March 25, 2017
7 SEO Tips And Tricks - That Actually Work | SEO Tips 2019 | SEO Tutorial For...Simplilearn
This presentation about SEO will explain 7 best SEO tips which can help you to improve your website ranking. This video explains important keyword research tips, on page optimization techniques, strategies to improve your website’s architecture, link building tactics and page speed optimization tricks that anyone can use in order to grow their organic traffic through SEO. If you want your website to rank high on Google, this video is the best choice. Now, let us understand these SEO tips and tricks in detail.
Below topics are explained in this "SEO tips and tricks" presentation:
1. Opt for smarter ways to do keyword research
2. Publish high-quality content to get more traffic to your website
3. Analyze your meta tags and URL to improve CTR
4. Add rich snippets to improve your website’s visibility on SERPs
5. Optimize your site structure for a great user experience
6. Improve your page speed and reduce the bounce rate
7. Build quality links and increase the domain authority of your website
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/advanced-online-marketing-certification-training-bundle.
It's nice to have lots of interesting, well-written, and insightful pages on your website, but nobody can ever see them without the correct SEO techniques.
One thing is to ensure that each page has the remember a lot tags, is well-structured, and features specific keywords, but linking each page or post to other pages on your site will make a huge difference in how your overall website is viewed by Google.
Internal links help your audience navigate through your website and help search engines know what your pages are about and how they connect to each other. Look throughout each page for possibilities to connect to your other pages and blogs, but be careful not to overdo it.
How to Create Awesome Blog Content That Generates Traffic Year-Over-YearRosemary Brisco
What makes an awesome blog post—a post that keeps generating traffic month after month? It’s a matter of looking at the data. Our Quick Wins guide will help you get started writing blog posts that continue to deliver traffic long after launch.
Learn how to answer these questions:
What do you want visitors reading the post to know?
Why is it important and relevant to your audience?
Why is it important and relevant to them NOW?
Are you reaching the right audience?
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
How To Rank YouTube Videos | How To Rank YouTube Videos Fast In 2019 | YouTub...Simplilearn
This presentation about SEO will help you learn a few important factors that help your videos to rank #1 on YouTube. In this video, we will discuss how to do YouTube keyword research, how to create high-quality videos, the importance of user engagement, how to promote your video content, and a checklist that every individual can use to rank their videos on the first page of video results. If you want your videos to rank high on YouTube, this video is the best choice. Now let's look in detail at the top 4 ranking factors of Youtube for 2019.
Below topics are explained in this YouTube SEO presentation:
1. YouTube keyword research
2. Create high-quality videos
3. Importance of user engagement
4. Promote your content
5. Checklist
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Ektron Synergy 2014 - How to Create the Best Landing Pages Ever!Ektron
Ektron Demand Generation Manager, Melinda Cormier, will lead you through the steps to convert leads faster than you ever thought possible. The session includes a complimentary Landing Page Worksheet for all attendees.
The Brand’s Webinar to Amazon A+ Content OptimizationsTinuiti
If you’re looking to enhance the performance of certain ASINs on the marketplace, Amazon A+ Content is where you want to invest. A+ detail pages allow you to improve search relevance, conversions & customer purchase confidence, therefore leading to a higher sales volume.
Top Ten Tips for Effective Search Engine Marketing in 2014The Internet Works
Here is Jez's presentation from The Business Show, in association with Nominet, about the ten key elements of the modern search engine marketing process, with an explanation of why each element is important and what effect it can have on a business’s bottom line.
The presentation covers the fundamentals of SEM and advanced topics, including website structure, keyword research and targeting, content, links, pay per click (PPC), using analytics to measure effectiveness and an overview of the marketing implications of the new .uk domain extensions.
Read our full interactive blog post here: http://www.theinternetworks.co.uk/2014/05/top-ten-tips-effective-search-engine-marketing-2014/
Top Tips to Increase Traffic from SEO for E-commerce WebsitesSWEET Interactive
Tips to Increase traffic from SEO for e-commerce websites. Get more traffic with these practical tips to your online shop. Implement these practical SEO tips and make your e-commerce venture more profitable
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
How To Increase YouTube Subscribers | How To Get YouTube Subscribers Fast 201...Simplilearn
This presentation about SEO will help you learn a few important factors that help to increase Youtube subscribers to your channel. In this video, we will discuss how to create an engaging and informative content, how to publish videos frequently on Youtube, easy ways to create and optimize high quality YouTube videos, how to add a subscriber watermark to your videos, few easy ways to engage with your audience and finally some of the important ways to promote videos on different platforms. Now let's look in detail at the top 8 important factors to increase YouTube subscribers for 2019.
Below topics are explained in this YouTube marketing presentation:
1. Create an engaging and informative content
2. Create and publish videos frequently
3. Optimize your YouTube videos
4. Optimize your YouTube channel
5. Create high-quality videos
6. Add a subscriber watermark to your videos
7. Engage with your audience
8. Promote your videos on different platforms
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
E-commerce strategies for business development 2015-2016Zaheer Ameer
Our New Year's plans assume revenue growth of our company in 2015, but for whatever reason will be an increase in sales - an increase in sales, expansion into new markets or innovative products, software, IOS, application development or advance office software?
Chris bowser’s ultimate SEO guide for Ecommerce websitesChris Bowser
This definitive e-commerce SEO guide will unveil some of the most important ranking tips and you will gain knowledge on how to optimize your e-commerce site, from keyword research to technical SEO to link building.
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Are you looking to take your website's visibility to new heights and drive targeted traffic? Look no further than "The Complete SEO Course." Designed to equip you with a comprehensive understanding of Search Engine Optimization (SEO) techniques and strategies, this course is your ultimate resource to dominate search engine rankings and increase organic traffic.
With search engines constantly evolving and updating their algorithms, staying ahead of the curve is crucial to maintaining a competitive edge. This course covers all the essential aspects of SEO, providing you with actionable insights and practical knowledge to optimize your website for improved visibility and higher search engine rankings.
Whether you're a business owner, marketer, entrepreneur, or aspiring SEO professional, this course caters to all skill levels. From beginners seeking a solid foundation to experienced practitioners looking to fine-tune their skills, "The Complete SEO Course" is tailored to meet your specific needs.
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Future-Proofed Magento SEO at Imagine 2015Paul Rogers
My presentation on 'future proofed SEO for Magento stores' at Magento Imagine 2015.
You can read my more detailed guide to Magento SEO here > https://paulnrogers.com/magento-technical-seo-issues-to-look-out-for/
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Webinar: How to benefit from changing consumer demandBuiltvisible
Want to know how to react to and benefit from changes in demand? In this webinar, our SEO Consultant Sally will share her insights to help you maximise your revenue from organic search no matter the circumstances and ensure that you’re primed to win big when consumer spending returns to more buoyant levels.
Webinar: How and why to use social media to inform creative contentBuiltvisible
In this deck, our Senior Digital PR Executive, Dan, explores how digital marketers, PR professionals and content creators can use social media to inform creative content through the latest social trends, data and emerging ideas from across a wide range of platforms, including Twitter, TikTok, Instagram, Reddit and YouTube.
Webinar: How to supercharge local SEO strategies for multi-location businessesBuiltvisible
In this presentation we go through the factors influencing local rankings, tips for using local listing tools, building local citations, on-site local optimisation and more.
How to build a flexible content strategyBuiltvisible
When circumstances change and goal posts move, flexibility, adaptability and agility are the order of the day. Your team may be full of energy to pitch in with content ideation and production, but without a strategy you’ll waste that valuable enthusiasm and resource.
Reducing site speed - Rachel Costello's top tips from Tea-time SEOBuiltvisible
In this talk, Rachel demonstrated the importance of taking a user-centric approach to performance optimisation. She also covered some of the ways in which we can tailor site speed to the specific browsing environments of our users, considering aspects like device, user journey and connection type.
Webinar: Turn browsers to customers with product page improvementsBuiltvisible
You spend a lot of time and money getting people to convert through your website, if your product pages aren’t up to scratch you may be losing customers at the final point of conversion.
Using a combination of psychological, copywriting and SEO tips, we’ll show you proven ways to get more sales by optimising your product pages, giving your users what they need to make the leap from browser to customer.
Building a culture of measurement: PR Week Breakfast BriefingBuiltvisible
As the PR industry works towards building more robust measurement plans and reporting, Rebecca Brown and Tom Bennet took to the stage at PR Week's Breakfast Briefing to discuss two core principles intrinsic to building a culture of measurement; improving collaboration and changing perceptions.
Getting PR Onside with Data | SearchLove 2018Builtvisible
At SearchLove London, Rebecca spoke about how SEOs can win over PR teams with data to achieve brilliant results.
Aimed at SEO professionals who are looking to collaborate with PR, Rebecca's presentation provides tactical advice and ideas on how to bring about organisational change by changing the conversation between the two teams.
PPC Cost Analysis | Search Marketing Summit Australia 2Builtvisible
In Robyn's presentation at Search Marketing Summit Australia, she discussed why PPC and SEO should work together, and making it work harder when we have good organic rankings.
She presents a practical walk-through of how to do PPC cost analysis, how to maximise your search spend, and the tests you can run to ensure cost efficiency.
Addressing Site Quality | Search Marketing Summit AustraliaBuiltvisible
At Search Marketing Summit Australia, Robyn presented on how sites with thin, low quality, low relevance pages will have it's performance inevitably suffer. Beyond just "building great content", Robyn shares her fundamental activities, tools, and resources to actively tackle and improve your site quality.
SEO for Faceted Navigation | Get STAT City CrawlBuiltvisible
On the one hand, faceted navigation is fast and efficient, words both consumers and SEO experts like. On the other hand, there’s duplication and keyword cannibalisation to contend with.
In Robyn's presentation at Get STAT City Crawl, she discussed how you need to determine your priorities for the index while increasing the crawls of useful pages.
Google Tag Manager Can Do What? | SMX LondonBuiltvisible
Most search marketers are familiar with using Google Tag Manager for analytics, conversion tracking, remarketing and other tasks that provide insights into what visitors are doing on a site. But with a little imagination, GTM can be an incredibly powerful platform that can elevate your SEO efforts.
Tom Bennet, Head of Product Development, demonstrates how this largely unknown and powerful functionality can be used to help you make better business decisions.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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1. Search Engine Optimization (SEO)
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
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With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
2. Ecommerce Quick Wins
María Camañes Forés
• Senior SEO Consultant at Builtvisible,
where I joined 3 years ago
• Passionate about the technical side of
SEO and specialised in site speed
optimisation and eCommerce SEO
• Work across a variety of accounts but
mostly large eCommerce sites
• Occasional speaker and regular trainer at
BrightonSEO
• Twitter @mariacamanes
3. Ecommerce Quick Wins
We’ve focused on three types of opportunities:
1. Quick wins that are relatively easy to implement and don’t
require much dev resource (so that you can take off some
weight of the dev queue)
2. Opportunities that will drive quick performance changes
and contribute to revenue uplifts without having to wait for
rankings to build up
3. Opportunities which can solve at scale some of the
challenges ecommerce sites usually face
Introduction
5. Ecommerce Quick Wins
Common issues with thin
content
Crawling
efficiency
Search engines have
to crawl more pages
on your site
Link equity
dilution and
lower quality
score
Authority and
relevancy (‘SEO
benefit’) is split over
more pages
Cannibalisation
Multiple pages
competing for the
same keyword,
resulting in lower
rankings
Pages
disappearing
from SERPs
In the given
scenarios, SEs may
be inclined to remove
one of the pages from
SERPs
Penalties and
filters
These can be
triggered in extreme
circumstances
6. Ecommerce Quick Wins
Content uniqueness
• One of the most common issues ecommerce
sites have to fight with is content uniqueness,
especially when it comes to their product pages
• Compared to regular websites, ecommerce
sites contain less unique content and, on
product pages, this is often limited to the
product description only (in the best cases)
• Due to the large amounts of products and the
similarity between many of them, in many cases
product descriptions are taken from
manufacturer websites or descriptions are
reused across multiple similar items
7. Ecommerce Quick Wins
Issues associated with
this
This can lead to multiple issues, including
indexation bloat, content duplication and
keyword cannibalisation
As a consequence, it’s quite common to see
Google canonicalising URLs towards another
similar page (ignoring the user-declared
canonical) and seeing them disappear from
Google’s index.
To avoid this kind of scenario, you need to
make sure product pages across your site have
enough unique content. However, this is easier
said than done. Due to the typically large
number of pages on ecommerce sites this can
be a real challenge.
So you’ll need to find other ways to make sure
all your indexable pages have unique content.
8. Ecommerce Quick Wins
Tip 1:
Add product reviews
One of the best ways to do this at scale is
allowing – and encouraging –customers to
leave reviews on your product pages
This type of UGC can be one of the best ways to
improve content uniqueness – and freshness – and a
source of relevant content to your pages (at scale).
They also help your pages become more relevant for
targeted keywords in a natural way, which will help
your product pages rank for long-tail keywords.
Lastly, they are seen as an endorsement of trust by
Google and they can encourage visitors to make a
purchase (increasing conversion rate and revenue).
Remember to add the reviews and aggregateRating
properties to your Product Schema code.
Note: might require a little bit of dev work upfront, but
will require little maintenance and its benefits will be
seen across a large number of pages.
9. Ecommerce Quick Wins
Tip 2:
Improve page
templates by adding
unique and related
content
• Educate your visitors with content with links /
videos to guides
• Showcase tips from ‘style editors’
• Link to related articles / content
• Feature user-generated content that shows the
products in real life
• Include FAQs
• Add details about product’s material, features,
how to take care of it, etc.
• Highlight delivery and returns information (e.g.
when will it be dispatched, delivery location
options, same day or weekends delivery, order
tracking, price, etc.)
Your product might not be right for every
user that lands on the page so ensure there
are other products for them to explore
10. Ecommerce Quick Wins
Tip 3:
Avoid tabbed content
Tabbed content is devalued by search
engines
• When you hide content in tabs, you are
effectively saying to users and to search
engines “don’t worry about that, it’s less
important than the other content on the page”.
• It is important that any ‘SEO content’ which is
required to rank is not hidden within tabs.
• Site-wide content such as ‘delivery and returns’
information can be tabbed as it’s less relevant
to the terms we’re trying to rank.
11. Ecommerce Quick Wins
Tip 4:
Show related products
at the end of the
product pageYour product might not be right for every
user that lands on the page so ensure there
are other products for them to explore
• Manually curate the suggestions or use
automation to flag up products based on
customers' previous buying behaviour
• Never leave the visitor at a dead end. You'll
find your website engagement increases if you
offer suitable recommendations
• This will help will the customer find what they're
after and may also increase your Average
Order Value (AOV)
Pro Tip: Create an internal-linking calendar, where
you prominently link to most searched for products
ahead of their seasonal peaks
Examples: items frequently bought together, you might also like, accessories, recently
viewed products, etc. (test conversion rate across a few different types)
12. Ecommerce Quick Wins
Tip 5:
Other colours and sizes
• When the product is available on other sizes
or colours, resolvable in another URL, cross-
link them
• Include ‘in stock’ availability, making it obvious
which variants are available to avoid users
frustrations i.e. customers who click through
several options to choose a size before finding
it is out of stock!
• Having different URLs for different colours or
sizes should be decided based on the demand
identified during keyword research
13. Ecommerce Quick Wins
There are a lot of different properties you can add
to this schema property, but here are some of the
most common, and the ones we recommend
adding to product pages:
• name;
• image;
• description;
• aggregateRating;
• offers > price;
• offers > priceCurrency
Tip 6:
Product markup
Product markup gives Google detailed
product information they can use to
display rich snippets (for example,
price, availability, and review ratings)
14. Ecommerce Quick Wins
Don’t forget to validate your
implementations
Structured data testing tool
Check the enhancements report on GSC
15. Ecommerce Quick Wins
• User ratings: allows you to specify your products/services and related data to
search engines. Ratings (5-star system), price, number of reviews, and other
specific information can appear in SERPs in the form of rich snippets
• Videos: communicates specific details about a video on your page to the
search engines and allows a thumbnail of your video to show up next to your
result in Google searches. It can better communicate that there’s a video on
your page which could increase CTR
• Breadcrumbs: allows your breadcrumbs to show in your Google search results
(inclusive of clickable links) instead of the full URL of the page. By marking up
your breadcrumbs, you are giving searchers options of where to start their
search in your site
Other types of markup
for ecommerce sites
Schema.org
16. Ecommerce Quick Wins
Tips on writing
compelling product
page copy that
converts
If you or your copywriting team are looking to
increase conversions for your product pages, then
take a look at this guide, which includes tips on
adding urgency, social commerce, gaining user
trust, and more:
From clicks to conversion: 12 ways to improve your
product page performance
17. Ecommerce Quick Wins
Product-level content analysis
and optimisation
• Compile a list of the top 20 or so pages in each of your sub-
categories which bring in the most revenue or have highest
conversion rates.
• Use Google Search Console page performance data to highlight
opportunities for enhancing product page and category page
copy.
• Look at improving CTR of high-impression keywords. Google is
putting value on these pages to display them in SERPs, so how
can you better demonstrate this value to users?
• You might find that intent is an issue for the keywords your
product pages are currently ranking for, and you can use this for
editorial or blog post ideation instead.
18. Ecommerce Quick Wins
Use strategic internal
linking to boost your
high priority pages’
rankings
You want to internally link FROM authoritative
pages TO high-priority product and category
pages.
For example, if you have an informational piece of
content that has attracted a fair few links, add a
link to one or more pages you want to boost.
• Make sure you’re linking to relevant internal
pages ONLY
• Link to a product or category page (these are
the pages you’re ultimately trying to boost, as
they directly convert to revenue)
• Link to deep pages on the site (product pages)
How to identify quick ways to improve your internal
link structure
20. Ecommerce Quick Wins
Cross-link contextually
relevant categories
Related categories snippet on each
category page improves internal
linking
• Will allow you to include more links outside of
the breadcrumb trail
• Increases the link equity coming through to
these pages (which will ultimately increase
their rankings)
• Increases the relevancy of these pages and
signals the relevancy between them
21. Ecommerce Quick Wins
Enrich category pages
and increase CTR
Give your customers every possible
reason to click on to a product page
Elements to include:
• Rating stars
• Available colours
• Available sizes
• Save for later
• Discounted price
• Offers
22. Ecommerce Quick Wins
Allow customers to see
the products on a
‘quick view’
Help your customers make comparisons
between products quickly right on product
listing pages
Problem:
• Customers may wish to take a glance at
several products before they decide to visit a
product page
• It costs time to load new pages, which makes
customers impatient
Solution:
• Allow users to see products on a ‘quick view’
without having to leave the page
• Debenhams do this really well on their PLPs
23. Ecommerce Quick Wins
Show stock availability
Reduce customer frustration by
showing availability as early as
possible
• Add stock status to products on category pages
• Keep out-of-stock product pages live. You don’t
want to frustrate users with a 404 page, and
search engines will consider those as broken
links
• Specify the product stock status and introduce
alternative in-stock products
• Add an “email me when back in stock” option
24. Ecommerce Quick Wins
Show scarcity
• It's both useful and highly persuasive to show
visitors if you are running low on stock for a
particular item
• Show a warning once inventory falls beneath a
certain level (e.g. "only three remaining“)
• It’s a great way to encourage customers to buy
sooner rather than later (or never)
• Have a counter that shows the cut off for same
day dispatch or next day delivery. This also
instils urgency
• This can be done on product pages too
25. Ecommerce Quick Wins
Banner with USPs
across the site
Use banners to really highlight your key benefits
like:
• free delivery
• next day delivery
• free returns
• offers
• memberships
• samples
• trials
26. Ecommerce Quick Wins
• Ecommerce quick wins
• How to find your out-of-stock products at scale
• How to deal with out-of-stock products at scale
• Tips on writing compelling product page copy that converts
• An SEO’s guide to duplicate content
• How to identify quick ways to improve your internal link structure
Other useful
ecommerce guides
28. Ecommerce Quick Wins
Thank you.
builtvisible.com
Maria Camanes Fores
Senior SEO Consultant
maria@builtvisible.com
Editor's Notes
Welcome & introduction
Explain that everyone has been muted but can use chat or Q&A
Encourage questions throughout or at the end
these will allow you to take off some weight of the dev queue in difficult times when resources might be limited
Optimising your ecommerce website from an SEO perspective can be in many cases overwhelming. There are so many aspects that affect your organic performance and sometimes you might not be sure where you should begin.
Sometimes, a combination of a few smaller changes might have bigger impact on your site’s performance compared to larger structural changes which might require significantly more resources to be done and take longer to show any results.
We’ve put together some tactics you can put in place to boost the organic performance of your ecommerce website from a traffic and revenue perspective.
Cannibalisation: This is super common on ecommerce.
Example: Here is a great example of content uniqueness. Due to having multiple colors of a product, the system generates multiple URLs for the same product. But both the URLs are having different product descriptions.
1. Receiving reviews on your products provides more content, and frequent reviews means fresh content. Of course, all of this is good for Google!
3. Reviews also add to the authenticity of your products and can often encourage visitors to make a purchase, all down to the power of social proof.
3. Customer reviews can increase ecommerce conversion rates by 14-76%, according to Internet Retailer.
NOTE: Whilst implementing this on your site might require a little bit of dev work upfront, this will require little maintenance (if implemented correctly) and its benefits will most likely be seen across a large number of pages on your site, which makes this a potential quick win for your site’s organic performance.
Highlight delivery and returns information (e.g. when will it be dispatched, delivery location options, same day or weekends delivery, order tracking, price, etc.)
SHOW THEM THE TEMPLATES HERE:
https://builtvisible.invisionapp.com/share/NBNMSIZFP26#/screens/315522449
https://builtvisible.invisionapp.com/share/CQNMS8MSUT9#/screens/315524069
SHOW THEM THE TEMPLATES HERE:
https://builtvisible.invisionapp.com/share/NBNMSIZFP26#/screens/315522449
https://builtvisible.invisionapp.com/share/CQNMS8MSUT9#/screens/315524069
Ratings for your services at a company level
how to videos for your products
The URL that displays in your Google Search Result by default is not clickable, nor does it really tell you about the structure of your site.
Encourage guests to unmute themselves if they want to discuss
Wrap up with mention that they’ll receive a follow up email this week with information on our next three webinars across SEO & Digital PR in Nov & Dec