On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your area. You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing! I'll even show you how to get ranked in your surrounding cities and suburbs! In fact, here's just a sample of what we will cover on this breakthrough webinar: How to get ranked for your most profitable pharmacy keywords. Hint: You need to think beyond just "pharmacy" How to build authority so that the pages on your website rank How to build relevant links that will move the needle in the Google search listings Why having duplicate content on your city pages could be killing your rankings How to communicate your "true service area" to Google automatically What are the most important online directory listings you should be listed in? How to get rid of bad links that could be holding your company back What are the most important pharmacy keywords that I should be targeting? What are the most important online review sites? ... And much more!

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3. Need Your Attention Please...
• Turn off cell phones
• Turn off Facebook
• If you're a Pharmacy owner or manager
and you're serious about getting better
results online the next 60-90 minutes will
change your business
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4. What we will cover today
• The latest updates with the Google
Algorithm
• The things that you may have put in place
in the past that could be hurting you now
• How to optimize your website using the
NEW SEO Formula
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Who Am I & Why Should
You Listen To Me?
• Author of the Complete Guide to Internet Marketing
for Pharmacies – How to Ignite Your Pharmacy
Growth Online
• Founder and CEO of Pharmacy Ignite
• Spoken to multiple buying groups all over the country
• Widely accepted as one of the premier experts in
internet marketing for Independent Pharmacies
• Worked with pharmacy owners across the US

6. Does SEO Still
Matter?
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71% of the clicks

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YES! SEO Still
Matters

10. The 4 Biggest Changes
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1. You can no longer get away with
duplicate content.
2. Low quality links pointed back to
your website could hurt you.
3. You need a real, physical location to
rank well on Google Maps.
4. SITE SPEED MATTERS

11. 1. You can’t get away with
duplicate content anymore
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• Most pharmacies serve a semi-wide radius (lots of
little cities & towns)
• It used to be common place to setup pages for
each city/suburb & keep everything the same but
change only the city/suburb.
• Lots of guys setup multiple micro-site targeting
different cities with the same content only
changing the cities along the way
• Your pages must be UNIQUE from one page to
the next & from one site to the next

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2. Too many irrelevant / low quality
links pointed back to your website
could actually hurt you
• It used to be ALL ABOUT links
• The Penguin Update addressed that and now it’s all
about quality & relevant links
• You are going to have to review your link profile, find
the bad links & either have them removed or
disavowed
• Work to diversify your anchor text & build more high
quality / relevant links.

13. 3. You need a real, physical location to rank well on
Google Maps.
• Google Maps had a MAJOR change with the Google Pigeon Update
• Primary addressed Local Map Listings
• Took a major toll on those who:
• Had multiple FAKE addresses
• Used UPS Stores, Mailboxes Etc, Virtual Offices
• You need a REAL physical business address in the city that you
want to rank
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14. 4. SITE SPEED MATTERS
• How fast your website loads play a roll in rankings
• Mobile & Desktop Must be considered
• Check on Google PageSpeed Insights
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https://developers.google.com/speed/pagespeed/insights/

15. What else has changed?
• Old fashion SEO is no longer effective
• In the post panda, pigeon, penguin era it’s all
about User Experience Optimization
• The NEW SEO approach requires a heavy focus
on User Experience Optimization

16. What are the NEW ranking factors
• CTR is KEY (Click Through Rate)
• Scroll Rate is essential (Are they scrolling down
once they get to your homepage or website?)
• Time on page is a big deal
• Bounce rate is something to watch very closely
• # of citations, reviews & relevant links
• Page Speed

17. The NEW SEO Formula
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• Figure out what the most important keywords are based on your services, area &
search volume
• Google Keyword Tool, Wordstream, SpyFu, Google AdWords
• Setup a great website with unique pages targeting those keywords
• Pages for each service & each city/suburb
• Optimize your website for User Experience
• Optimize your site for SEO - On Site Optimization
• Build your authority - Off Site Optimization
• Track your results

18. Take Aways
What did you learn?
What did you notice?
What would you like to share?

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Pharmacy
Keywords
Your City + pharmacy
Your City + pharmacies
Your City + drug store
Your City + medication
Your City + medical equipment
Your City + compounding pharmacy
Your City + drug stores
Your City + medicine delivery
Your City + drive through pharmacy
Your City + immunizations
Etc…..

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• Strong website with good content & user experience (UXO vs. SEO)
• Leverage Multi-Media to improve on-page time
• Pages for each of your Services
• Pages for the Cities that you serve
• Unique Content on every page
• Keyword in the Title & H1
• Meta Description that SELLS The click
• Name, Address, Phone Number in the footer
• Blog with ongoing updates / syndication
• Focus on PAGE SPEED desktop & mobile
On Site Optimization

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Live Example

22. Take Aways
What did you learn?
What did you notice?
What would you like to share?

23. Off Page SEO
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• Claim & Optimize Google My Business Listing
• Get lots of citations across the web
• Build Up Online Reviews leveraging best in class tools like NearbyNow, BirdEye,
ReviewBuzz, Customer Lobby, Podium, etc
• Build authoritative links back to your website from other websites
• Strategic Content Syndication

24. A simple blog post
on your site simply
won’t cut it anymore

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Introducing
A New Authority Signal Generation Approach

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A cutting-edge content marketing platform for authority signal
generation & building E-A-T to achieve superior search visibility.

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Satisfy the Search Algorithm’s
Hunger for E-A-T:
• Expertise - quality, structured and media rich
content
• Authority - published on ABC, CBS, FOX,
NBC, etc
Trust - pass trust and pagerank with link
signals; implied trust

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• 3.1 Page Quality Rating: Most Important Factors
• Here are the most important factors to consider when selecting an overall Page Quality rating:
• The Purpose of the Page
• Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic.
• Main Content Quality and Amount: The rating should be based on the landing page of the task URL.
• Website Information about who is responsible for the MC (Main Content): Find information about the website as well as
the creator of the MC.
• Website Reputation about who is responsible for the MC: Links to help with reputation research will be provided.

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Google uses a different algorithm for local searches which places importance on 3 important ranking categories and
their supporting signals.
1. Proximity - How close is the place of business for the person searching? Use zip codes and geo coordinates in
your content. The rest you can’t control.
2. Relevance - How relevant is the search term for the business? Optimized content and on-page signals; use of
business categories in content and section headings; niche citations, review velocity..
3. Prominence - What is the authority of the Local Business? E-A-T profile(s), brand mentions, link signals, # of
reviews vs comp.; using syndication will dramatically improve Prominence of the entity and author over 3-6
months.

31. Top Rankings:
• Sun Prairie Plumber
• Sun Prairie Drain Cleaning
• Sun Prairie Drain Cleaning
• Sun Prairie Water Heater Repair
• Sun Prairie Sump Pump Repair
Olivers Plumbing -
Sun Prairie, WA

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On Page:
Pages for each service /
main cities
Optimize Titles, H1s, URLs,
Images, Etc
Unique content for all pages
GMB
Claim & Optimize Maps
Add to YEXT or some other
citation management platform
Add to major data
aggregators
Put system in place for
driving online reviews
Add new citation on an
ongoing basis
Ongoing Content
Push new blog post
out and syndicate via
signal engine
Signals Leveraged
Expertise, Authority &
Trust
Multiple do-follow
links back to the
clients website, GMB
listing & internal pages
on the client site
Multiple Map Embeds
Fresh content on the
client site

33. The NEW SEO Formula
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• Setup a great website with pages with each of your services & for each of the cities
that you serve
• Get your keyword & geo modifier in the Title of each page
• Use Unique Content on EVERY Page
• Leverage multi-media to enhance time on page & reduce bounce rate
• Get online reviews across the web
• Build your citations & consistency
• Post updated content on an ongoing basis
• Build links & authority
• Leverage Paid Search to identify high converting keywords

34. Take Aways
What did you learn?
What did you notice?
What would you like to share?

35. HELP?
Post “LET’S TALK” in the
comments

36. FREE:
SEO Review
• Analysis of Online Visibility
• Custom Keyword List of most important search terms
• Ranking Report showing where you rank currently
• Analysis of Online Directory Listings & Consistency
• Analysis of Online Reviews and Reputation
• Analysis of Social Presence
• Analysis of Website Conversion Effectiveness
CALL 866-237-4576

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866-237-4576
WWW.PHARMACYIGNITE.COM/SCHEDU
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LET’S TALK