Google in the future will reduce traffic to ‘traditional’ websites as the mobile revolution continues. Learn how you can leverage this exciting new world of Technical SEO via App Indexing, Deep Linking, Structured Data and how to build your own API.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
How to Make Visual Content on a Shoestring BudgetKaizen
In our first year, we made 92 pieces of visual content for SEO campaigns. Despite an internal production budget of £250, we won links off major newspapers and magazines. Here's the exact process we used.
How To Increase Your Organic Traffic with MarkupKaizen
Learn 5 different ways you can increase your traffic from earned media channels markup. This includes:
The shift in search engines using personalised data and reducing organic results
The latest structured data trends
How to use markup, plugins and code that you can use to increase your earned traffic & CTR from Organic & Social Channels
Search London - The technical factors that every small or local business shou...StrategiQ Marketing
The simplified deck from my presentation at Search London on 10th May 2016. This presentation was a preview from my larger talk that's happening at Ungagged London in June 2016.
Using Paid Social & Native Ads to Amplify Reach (SMX London 2015)Kaizen
Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance.
Create - Day 1 - 11:55 - "The Big Search Opportunity You Don’t Even Realise Y...PerformanceIN
Search and social are making a rapid shift towards using personalised data and structured mark-up to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
Pete's presentation runs through the latest structured data trends, with lessons on using mark-up, plug-ins and code to increase earnt traffic and click-through rates from from search and social - two of the fastest-growing marketing channels around.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
How to Make Visual Content on a Shoestring BudgetKaizen
In our first year, we made 92 pieces of visual content for SEO campaigns. Despite an internal production budget of £250, we won links off major newspapers and magazines. Here's the exact process we used.
How To Increase Your Organic Traffic with MarkupKaizen
Learn 5 different ways you can increase your traffic from earned media channels markup. This includes:
The shift in search engines using personalised data and reducing organic results
The latest structured data trends
How to use markup, plugins and code that you can use to increase your earned traffic & CTR from Organic & Social Channels
Search London - The technical factors that every small or local business shou...StrategiQ Marketing
The simplified deck from my presentation at Search London on 10th May 2016. This presentation was a preview from my larger talk that's happening at Ungagged London in June 2016.
Using Paid Social & Native Ads to Amplify Reach (SMX London 2015)Kaizen
Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance.
Create - Day 1 - 11:55 - "The Big Search Opportunity You Don’t Even Realise Y...PerformanceIN
Search and social are making a rapid shift towards using personalised data and structured mark-up to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
Pete's presentation runs through the latest structured data trends, with lessons on using mark-up, plug-ins and code to increase earnt traffic and click-through rates from from search and social - two of the fastest-growing marketing channels around.
If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.
Site Speed for Google's Mobile First Index - SMX London 2017Kaizen
Speed performance is one of the strongest factors in the mobile-first index. In this presentation I share unique, first-party data from my in-depth study on how the UK's 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and failures.
You'll learn how to improve site speed by using technologies such as HTTP/2 and tactics that unlock speed improvements on larger sites.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
Killing the giants: how to beat big brands in searchAnton Shulke
Winning organic market share in SERPs dominated by big brands with huge budgets may seem like a fairytale in today's modern organic landscape. However, that need not be the case. In this webinar, Ross Tavendale shows you blow for blow how he took a small business (less than 1m turnover) and grew their organic presence to beat out Tripadvisor's, HomeAway and Holiday Lettings for their core terms.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
The search engine experience 2.0 - U of U MBA @DESB_UofUClark T. Bell
The Search Engine Experience 2.0 - U of U MBA.
This is a presentation I gave for some MBA - digital marketing students at the David Eccles School of Business at the University of Utah in Salt Lake City on October 20, 2014.
The presentation is on "The Search Engine Experience 2.0" which covers the history of Google, Inc., Search Engine Optimization, On-Page SEO, Off-Page SEO, Performance Optimization, Page Rank and Domain Authority.
You can also view this slide on my website --> http://www.clarktbell.com/
BERTology @ SEOkomm 2019 - Kai Spriestersbach - eology GmbHSEARCH ONE
Das größte Google Update seit 5 Jahren kommt. Was du jetzt wissen musst! Der Vortrag BERTology von der SEOkomm 2019 von Kai Spriestersbach, eology GmbH.
Wir begeben uns für diesen Vortrag in die Welt der Computerlinguistik auf Englisch: Natural Language Processing. Oder auch Natural Language Understanding.
Also mal langsam der Reihe nach…
BERT ist ein technologisch gesehen wegweisendes Modell zur Verarbeitung natürlicher Sprache. BERT kommt vom Google AI Team aus dem Jahre 2018
und hat die NLP-Welt im Sturm erobert!
BERT ist beispielsweise so gut im Beantworten von Fragen,
dass es das Squad 2 Leaderboard anführt.
Das ist quasi die Bundesligatabelle der NLP-Algorithmen.
Squad ist das Stanford Question Answering Dataset.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
Google. A word that is now synonymous with “look it up” and to every business owner also doubles for “opportunity” and “what the heck”.
What's important to Google? And what can you do to impress Google while also impressing your website visitors? Gaining Google's favor doesn't happen overnight, in our talk we'll outline in plain English:
* What criteria Google uses to rank websites.
* How you can adjust your website to improve your standings in search results.
* Things you can do outside of your website to make your Google presence stronger.
SEO Masterclass: The keys to a winning SEO strategy in 2021 - Josh MendelowitzSales Impact Academy
Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy".
Key Points:
1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs.
2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site
3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes.
4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate.
5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs.
6. SEO should be central to your content strategy - validate early and often and put work into keyword research.
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
In this talk I share my findings after 4 years of working on Digital PR. We'll go through different ways of making an attractive campaign that journalists would like to feature on their articles.
I don't use Linkdin a lot but you can find me at @JazBatisti on twitter if you have any questions.
Opening Your Data for the Next Generation of Searchers_Pete CampbellPerformanceIN
A pivitol switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic.
Geared to that very audience, search expert and Kaizen MD Pete Campbell will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices.
Pete's teachings will extend to pointers for being visible on Siri and Google's 'answers', with both being touted for a larger role in helping users find what they're after.
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Katya Todorova
You can find here the latest social media and SEO trends of 2017 according to the following Bulgarian digital experts: Ivo Iliev / InteractAge, www.ivosiliev.com, Ognian Mladenov / SEOM.bg, Stanislav Dimitrov / Konversa, Nikolay Boykov / All Channels and Katya Todorova / MEmotion. They presented the best practices and trends in the field of social media and SEO for Bulgaria and worldwide during а panel discussion within Webit 2017 Bulgaria Digital Summit.
Here you can see the video of the whole panel discussion (BG language):
https://youtu.be/F3aOQyiJvJg
If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.
Site Speed for Google's Mobile First Index - SMX London 2017Kaizen
Speed performance is one of the strongest factors in the mobile-first index. In this presentation I share unique, first-party data from my in-depth study on how the UK's 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and failures.
You'll learn how to improve site speed by using technologies such as HTTP/2 and tactics that unlock speed improvements on larger sites.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
Killing the giants: how to beat big brands in searchAnton Shulke
Winning organic market share in SERPs dominated by big brands with huge budgets may seem like a fairytale in today's modern organic landscape. However, that need not be the case. In this webinar, Ross Tavendale shows you blow for blow how he took a small business (less than 1m turnover) and grew their organic presence to beat out Tripadvisor's, HomeAway and Holiday Lettings for their core terms.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
The search engine experience 2.0 - U of U MBA @DESB_UofUClark T. Bell
The Search Engine Experience 2.0 - U of U MBA.
This is a presentation I gave for some MBA - digital marketing students at the David Eccles School of Business at the University of Utah in Salt Lake City on October 20, 2014.
The presentation is on "The Search Engine Experience 2.0" which covers the history of Google, Inc., Search Engine Optimization, On-Page SEO, Off-Page SEO, Performance Optimization, Page Rank and Domain Authority.
You can also view this slide on my website --> http://www.clarktbell.com/
BERTology @ SEOkomm 2019 - Kai Spriestersbach - eology GmbHSEARCH ONE
Das größte Google Update seit 5 Jahren kommt. Was du jetzt wissen musst! Der Vortrag BERTology von der SEOkomm 2019 von Kai Spriestersbach, eology GmbH.
Wir begeben uns für diesen Vortrag in die Welt der Computerlinguistik auf Englisch: Natural Language Processing. Oder auch Natural Language Understanding.
Also mal langsam der Reihe nach…
BERT ist ein technologisch gesehen wegweisendes Modell zur Verarbeitung natürlicher Sprache. BERT kommt vom Google AI Team aus dem Jahre 2018
und hat die NLP-Welt im Sturm erobert!
BERT ist beispielsweise so gut im Beantworten von Fragen,
dass es das Squad 2 Leaderboard anführt.
Das ist quasi die Bundesligatabelle der NLP-Algorithmen.
Squad ist das Stanford Question Answering Dataset.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
Google. A word that is now synonymous with “look it up” and to every business owner also doubles for “opportunity” and “what the heck”.
What's important to Google? And what can you do to impress Google while also impressing your website visitors? Gaining Google's favor doesn't happen overnight, in our talk we'll outline in plain English:
* What criteria Google uses to rank websites.
* How you can adjust your website to improve your standings in search results.
* Things you can do outside of your website to make your Google presence stronger.
SEO Masterclass: The keys to a winning SEO strategy in 2021 - Josh MendelowitzSales Impact Academy
Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy".
Key Points:
1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs.
2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site
3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes.
4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate.
5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs.
6. SEO should be central to your content strategy - validate early and often and put work into keyword research.
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
In this talk I share my findings after 4 years of working on Digital PR. We'll go through different ways of making an attractive campaign that journalists would like to feature on their articles.
I don't use Linkdin a lot but you can find me at @JazBatisti on twitter if you have any questions.
Opening Your Data for the Next Generation of Searchers_Pete CampbellPerformanceIN
A pivitol switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic.
Geared to that very audience, search expert and Kaizen MD Pete Campbell will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices.
Pete's teachings will extend to pointers for being visible on Siri and Google's 'answers', with both being touted for a larger role in helping users find what they're after.
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Katya Todorova
You can find here the latest social media and SEO trends of 2017 according to the following Bulgarian digital experts: Ivo Iliev / InteractAge, www.ivosiliev.com, Ognian Mladenov / SEOM.bg, Stanislav Dimitrov / Konversa, Nikolay Boykov / All Channels and Katya Todorova / MEmotion. They presented the best practices and trends in the field of social media and SEO for Bulgaria and worldwide during а panel discussion within Webit 2017 Bulgaria Digital Summit.
Here you can see the video of the whole panel discussion (BG language):
https://youtu.be/F3aOQyiJvJg
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
Mastering Mobile SEO for Your Website and Native App ContentBranch
Native apps account for 3 out of 4 minutes people spent on mobile. However, SEO practices are still largely focused on optimizing mobile websites, leaving app content out of this critical channel for content discovery and consumption.
This is the presentation for the webinar: Mastering Mobile SEO for Your Website and Native App Content.
You can watch the recording at: https://www2.branch.io/LongtailMobileSEOWebinar_LP-OnDemandRegistration.html
The presenters are Branch CEO Alex Austin and mobil SEO expert Emily Grossman.
Topics include:
-The broken app content discovery through search
-Applicable strategies to boost SEO ranking for your app content
-Best practices to optimize your mobile website SEO
-How to optimize the web-to-app flow to maximize ROI
What you need to know about app indexing, AMP, and Instant Apps
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
Working with the Zenith SEO team, I've compiled a list of my top predictions for SEO/content in 2017 and how you can apply these to your seo/content strategy.
Rethinking SEO - Facts, Figures & DataChad Pollitt
This presentation is an exploration of SEO's past, present and potential future. It also shows that to win at search today requires winning on the other channels first.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
SearchLove London 2016 | Marcus Tober | Why User-Focused Content is the Death...Distilled
With the evolution of machine-learning approaches, like RankBrain, coupled with the importance of content relevance, old-fashioned SEO tactics have died a sudden death – and traditional ranking factors are following suit. Today’s challenge for every digital marketer is to uncover specific user intent. In this session, you will learn how to meet the needs of your online audience by using data-driven technologies, and create the perfect content for every stage of the customer funnel.
A presentation by Andrew Armitage from Armitage Online Limited on search engine optimisation. Originally presented at Cumbria Rural Enterprise Agency (CREA) in Kendal on 25th March 2010.
You have your Responsive web site and think you’re all set? NOT EVEN CLOSE!
The mobile revolution is well underway, and it’s imperative that you shift your entire mindset to mobile first now. This presentation will explore what that actually means, and show you the awesome opportunities that it can create for you. Eric Enge's Keynote at Raleigh SEO Conference in April 19, 2016.
The days of ten blue links are gone. When people search by voice they may never see a screen of results. Google’s answer boxes may allow people to find what they are searching for without going to another website. What is driving all this and how do you optimize for it? How can websites, blogs or local businesses take advantage of these changes?
Digital Marketing Strategies - AppFolio/Sprout Marketing WebinarAppFolio
Sprout Marketing's Rebecca Ross and Barbara Savona discuss digital marketing strategies your property management company can use to get your property noticed and how to measure the success of your efforts.
Similar to The Future Of Technical SEO Isn't Your Website (20)
Our founder & CEO, Pete Reis-Campbell, was the featured keynote speaker at the University of Leicester's recent Career Sucess webinar. Pete discussed how he built Kaizen and the importance of having an entrepreneurial mindset.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
Selling yourself the right way... it's easy!Kaizen
Hannah Ajala - Journalist @ BBC
Hannah's talk explores what it takes to be a journalist and what digital PR's need to bear in mind when creating and maintaining relationships with publishers. Including:
Effective branding and networking
What makes an eye-catching story
How to pitch to journalists
How to maintain good relationships with journalists
Understanding the niche, you're pitching to
Why audience takeaways are important
Less brand, more story
Keep it Fresh: tips to take your strategy & client offering one step further ...Kaizen
Marina Plummer - Senior Digital PR Manager @ Kaizen
COVID-19 shook the world of Digital PR, as the words 'static' and 'interactive' became more clunky and a thing of the past, making way for more hybrid and flexible content formats such as data stories and proactive reactive PR as a result.
As an agency, it is CRUCIAL to keep things fresh, not only to keep the clients you have but also to get new ones. As a result, brand focus has become the crux of our pitch process, and moving away from standard slides, starting with a blank canvas has done wonders for client wins and also employee motivation.
During this talk, Marina will discuss how to keep your strategy fresh and wow either a current or potential client to show them that you are ahead of everyone else.
Avoiding Boycotts & Backlashes: how to navigate content marketing for LGBTQ+ ...Kaizen
Lottie Maddison - Influencer Marketing Manager @ Kaizen
When talking to LGBTQ+ audiences, many brands manage to f* it up and appear ignorant at best, tokenistic at worst, or just downright rude.
So, I offer a frank and informative 101 guide on how to communicate with LGBTQ+ audiences.
With more Gen-Z and millennials identifying as anything other than heterosexual than ever, now’s the time to get it right.
Link Building: how to sell the idea to your CMO and manage your agency for re...Kaizen
Kirsten Beacock - Corporate Comms and PR EMEA @ Lastminute.com
Having been in Digital PR for more than a decade, Kirsten will explore her tips on working with agencies to get real results. She’ll cover everything from how to nail the brief to how to sell link building in-house to the CMO and beyond.
Technical SEO for Large eCommerce Websites 💻Kaizen
Our Senior SEO Manager, Serena Pearson gave this talk at brightonSEO Summer 2021. Serena discussed how to audit large websites where you can't crawl everything.
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗Kaizen
Our Head of Creative, Sarah Fleming gave this talk at brightonsSEO Summer 2021. Sarah ran through an experiment we conducted here at Kaizen on nofollow links.
Striking the Perfect Balance Between 'Safe' & 'Risky' Campaigns for Client & ...Kaizen
Our Senior Digital PR Manager, Marina Plummer gave this talk at brightonSEO's Online PR Show. Marina discussed how having a balance of safe & risky campaigns is the best way to drive success.
How to use data storytelling for link buildingKaizen
Learn the 8 key success factors for building links using data storytelling based on an analysis of over 500 data visualisation content pieces I've launched.
Find out how to build a successful data story from scratch. This includes tools that will find data stories worth telling, tactics to make it newsworthy, resources to scale up your data and best practices for using data visualisation.
Originally presented at SEODay.dk in January 2019.
How to Optimise for Voice Search, Shopping & AI (Alexa, Google Home)Kaizen
Apple's Siri, Amazon Alexa and Google Assistant are further accelerating the trend towards voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and driving conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice–driven.
We’ve made a study of nearly fifty major finance and FinTech companies which have been making use of content marketing, for the purposes of link building or gaining press coverage in order to track the most successful, and the trends which guided their creation. This included 220 pieces of content and over 2750 backlinks created over the past five years, and featured five of Kaizen’s clients, for whom we have produced some of the pieces of content.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
14. @petecampbell
pete@kaizensearch.co.uk
PETE CAMPBELL
/ KAIZEN
• Founder / Managing Director
• Kaizen is a team Content Marketing
& Technical SEO specialists
• “Rising Star of the Year” (Travolution Awards)
• 6+ Years in Agency & In-House Roles
• Built first website at 11
• Ran several high-traffic video gaming sites
• Proud owner of a Game Boy Colour
30. @petecampbell
pete@kaizensearch.co.uk
75% OF BUZZFEED’S TRAFFIC COMES FROM
SOURCES OTHER THAN THEIR WEBSITE
27%
23%21%
14%
2%
Facebook Video
Direct Web/App
Snapchat
YouTube
Facebook Referral
Facebook Image
Other Platforms
Organic SEO
43. @petecampbell
pete@kaizensearch.co.uk
<!doctype html>
<html amp>
<head>
<meta charset="utf-8">
<title>5 Reasons Every Marketer Should Learn to Code - Kaizen</title>
<link rel="canonical" href="https://www.kaizensearch.co.uk/blog/seo/5-reasons-
marketers-should-learn-to-code/" />
<script src="https://cdn.ampproject.org/v0.js" async></script>
<style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1
normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-
start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}
@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -
amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-
start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-
start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-
start{from{visibility:hidden}to{visibility:visible}}</style><noscript>
</head>
<body>
<h1>5 Reasons Every Marketer Should Learn to Code</h1>
<p>You’ve probably heard it a couple times already – read a clever article on Moz
or from your smug colleague’s boasting over a cup of coffee in the morning: the next
marketing must-have skill is coding.</p>
</body>
</html>
https://www.kaizensearch.co.uk/blog/seo/5-reasons-marketers-should-learn-to-code/amp/
AMP Code In Action
49. @petecampbell
pete@kaizensearch.co.uk
BEST PRACTICES FOR GOOGLE AMP
ü Add rel=“canonical” tags on AMP Pages
ü Use rel=“AMPHTML” on the non-AMP version
https://www.ampproject.org/docs/guides/discovery.html
ü Built in Support for Google Analytics
https://developers.google.com/analytics/devguides/collection/amp-
analytics/#supported_user_interactions_for_google_analytics
ü AMP Report in Search Console to Track Performance
https://support.google.com/webmasters/answer/6328309
53. @petecampbell
pete@kaizensearch.co.uk
HOW TO IMPLEMENT APP INDEXING
1. Add Support for HTTP URLs
2. Use App Indexing API or SDK (iOS9)
3. Test in Android Studio or Safari
4. Register in Google Search Console
5. Monitor via Search Analytics Report
https://developers.google.com/app-indexing/android/app
http://apple.co/1UMgEkf
56. @petecampbell
pete@kaizensearch.co.uk
LOGO, PHONE NUMBER & SOCIAL MEDIA LINKS
‘ORGANIZATION’ SCHEMA
REQUIREMENTS
• 150px x 150px Logo
• Customer Service Number
• Social Media URLs
SUPPORTED SOCIAL PROFILES
• Facebook
• Twitter
• Google+
• Instagram
• YouTube
• LinkedIn
• Myspace
• Pinterest
• SoundCloud
• Tumblr
70. @petecampbell
pete@kaizensearch.co.uk
YOU BUILD A URL TO REQUEST YOUTUBE VIDEO INFO
Create a Project to Get API Key:
https://console.developers.google.com/apis/library
https://www.googleapis.com/youtube/v3/videos?
id=EI0ib1NErqg&key=APIKEY&fields=items(snippet(title,descripti
on,thumbnails(default(url))))&part=snippet,contentDetails
Requests Video Title
& Description
Requests Thumbnail URL
71. @petecampbell
pete@kaizensearch.co.uk
AND GET A RESPONSE IN JSON CODE
Create a Project to Get API Key:
https://console.developers.google.com/apis/library
{
"items": [
{
"snippet": {
"title": "Game of Thrones Season 6: Trailer #2 (HBO)",
"description": "Subscribe to the Game of Thrones YouTube: http://itsh.bo/
10qIOannnGame of Thrones Season 6 premieres April 24th at 9PM.",
"thumbnails": {
"default": {
"url": "https://i.ytimg.com/vi/EI0ib1NErqg/default.jpg"
}
}
}
}
]
}
78. @petecampbell
pete@kaizensearch.co.uk
GOOGLE & SIRI VOICE ACTIONS IS RESTRICTIVE
“SEARCH FOR [KEYWORD] ON [APP NAME]”
Intent Action Context
https://developers.google.com/voice-actions/system/
Google-Approved
API Commands Only
79. @petecampbell
pete@kaizensearch.co.uk
GOOGLE & SIRI VOICE ACTIONS IS RESTRICTIVE
http://apple.co/1YilYuO
Use NSUserActivity to build index
of App Content & Search Activities
Eligible Activities Only
Appear on Siri
No Siri API Yet