The document discusses mobile audience demographics and trends, including that the US mobile market centers around ages 18-34. It notes that smartphones have become more mainstream and affordable consumer devices. The document also outlines considerations for developing a cross-platform mobile app, including supporting multiple operating systems and devices, as well as distribution across app stores. Metrics for measuring app usage and engagement are also discussed.

2. Mobile Audience Breakdown By Age
Total US Mobile Subscribers (as of Nov-08): 230,000,000 (5% YoY)
US market clusters around the 18 – 34 age range

3. SmartPhones Move From Geek To Chic
THEN: Stubby antennas NOW: Fashion Objects
THEN: Expensive corporate tools NOW: $99 - $199 consumer gadgets

4. Make-Up Of The Active US Handsets

5. Smartphone Owners Doubled In 2008

6. SmartPhones Drive The Mobile Audience

7. Mobile Broadband Audience Has MORE
Than Doubled – 121% YoY Growth
~3X Video 1.5X Browsing
>2X Music 1.4X Social networking

8. What Are Mobile Phone Owners Doing?

9. Mobile Internet Browsing Shows Growth

10. iPhone Has Accelerated Mobile Web Usage

11. Insights Into The Mass Scale Of The iPhone
Sold 13.7 million
Now available in units in 2008 and
80 countries 17 million units
total & counting
Including the iPod The Apple App
Touch, Apple has Store now
sold over 30 contains over
million units 25,000 apps
800 million unique
application
downloads within
eight months

12. Q: Why Is It Impossible To Write One
Mobile App & Run It On Multiple Devices?
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13. A: It’s Typical Difficult & Expensive
GPS
Camera
Speech

14. How ShopLocal Can Offer Multiple Mobile
Device Distribution
Common Mobile Application Across Multiple OS With Single UI
App Store Distribution
SmartDelivery Mobile JavaScript Middleware Layer
Mobile Device Features
Mobile Device OS’s

15. Native Circular Based Mobile App Goals
Cross-Device Drive Penetration Rich User
Compatible & Usage Experience
• Distribute app • Drive the • Meets a specific
across various number of need - utilitarian
app stores / unique user • Engaging and
marketplaces to downloads fun
maximize • Drive the • Create level of
distribution and number of stickiness with
reach potential positive user users
• Create ‘core’ app reviews with the • Allow app to
in a way that can app stores utilize as many
be ported out • Drive repeat and of the unique
across multiple frequent usage device features
device at any per installed as possible
time user
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16. What’s Included?
Standard UI / UX Designs
• Rich set of base templates that can be customized to fit the unique branding of the
retailer
• Allows for a quicker deployment cycle and controls costs
App Store Submission
• For each mobile device platform, submission into the corresponding app store
• Managing through to acceptance of the application within each app store
Robust Standard Set Of Features (limited high level list)
• Browse by Category / Department
• Browse by Circular Page Image
• View Item Detail
• Integration Into Available Device Geo-Services (GPS & Cell Tower Proximity)
• View nearby Stores / Change Location
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17. Mobile App Metrics
• Application downloads, application installs, application usage rate (user
sessions), app store ratings – total # & avg rating, app store user reviews
• Browse by circular page, category, brand and keyword search mode and
change location or select a nearby store event tracking
Basic Feature • View item details, add/remove from shopping list, buy online, call store, view
store details, view maps & directions expressions of interest tracking
Usage
• Category Selections – shows browse category mode visits, page views, and listing
impressions by category name
• Brand Selections – shows browse brand mode visits, page views, and listing
impressions by brand name
Detailed • Circular Selections –shows browse by page mode visits, page views, and listing
Feature impressions by circular name with a drilldown to circular page number
Usage *
• Reports on all activity by product title (visits, listing impressions, detail
views, buy online clicks, add to shopping list clicks). Reports can group
products by Brand, Category, or Circular.
Product /
Content Level
Tracking *
* These deeper levels of content specific tracking carry an
additional one time and ongoing set of fees
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18. Sample Circular Based iPhone App - BBY
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19. Sample Circular Based iPhone App - BBY
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20. Sample Circular Based iPhone App - BBY
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21. Sample Circular Based iPhone App - BBY
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22. Sample Circular Based iPhone App - BBY
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