This document discusses how location intersects with digital marketing. It begins with traditional intersections like mall maps and location-based deals. It then discusses current intersections like mobile apps with location-based services and geo-targeted social media and websites. Deep dives are provided on shopkick, foursquare, scvngr and Google Places. The document concludes with discussing future intersections like indoor panoramas and hyper-localized Wi-Fi content delivery based on location.

1. Location, location location

3. TraditionalIntersections Of Location

4. Current Intersections Of Location

5. Deep dives around shopkick, scvngr, foursquare & google places

7. 4 Requisite Group Check-In

8. 5 Chuck….The Game Is On!

9. Traditional intersections of location

10. 7 Mall Maps | age old ‘you are here’

11. 8 Website | localization of content

12. 9 Email | local personalization

13. 10 Deals & Events | location-centric

14. Flyers | versioned by location 11

15. current intersections of location

16. 13 Mobile Apps | location based services at their root

17. 14 TXT (SMS) | localization of keywords

18. Roadblock | txt to win $1,000 shopping spree 15 Get a chance to win a $1,000 shopping spree. Text your favorite Simon all keyword to 74666. Mall NameKeyword Castleton Square Mall Mall20 Circle Center Mall26 Clay Terrace Mall27 Fashion Mall at Keystone Mall45 NO PURCHASE NECESSSARY. Legal residents of the U.S. (and D.C.). 18 years or older. Ends 9/30/2011. See simon.com for official rules. Void where prohibited. *Standard message & data rates may apply

19. 16 Mobile Optimized Web | geo-centric content iPhone optimized skin

20. 17 Social Media | localized around each unique mall Facebook Fan Page Custom Facebook App Twitter Page Foursquare Page Google Places Page

21. 18 Wi-Fi | customized for each unique location

22. 19 Online Maps | enhancing visualization of a location

23. #1 - ShopkickIs… 20

24. 21 shopkick at Simon malls Game badges users earn In mall 22 X 28 signage

25. Shopkick Right Sizing Rewards| retailers pick Buy Scan / Try-on Walk-in Check-in 2 25 50 75 22

26. #2 - Foursquare Is… 23

27. Foursquare Venue Dashboard | monitor & analyze 24

28. Using Foursquare Stats | questions to ask Average return check-ins (check-ins per visitor) How do we get shoppers to visit/check in more often? Total check-ins/unique visitors Traffic flow 10% of check-ins occur 6am-12pm How do we encourage more traffic during those slow times? Top Visitors Badges Do they collect badges avidly? What sorts of badges have they earned? Location Are they located in the same town as your venue? Or do they travel out of town often to visit your venue? Mayorships Possible brand loyalist, blogger, etc.

29. 26 #3 - SCVNGR Is…

30. SCVNGR | social location-based gaming platform 27

32. Drive traffic to Simon Malls

33. Generate viral buzz

34. Strengthen customer engagement

35. Measure effectiveness of program

36. Estimate portfolio program viability

37. The following reporting will be available:Number of players Number of visits Challenges completed per player Total challenges completed 28

38. 29 #4 – Google Places Is…

39. Google Places | heavily favored on googlesrp’s

40. Google Places | rich, descriptive aggregation

41. Google Places | claiming has a massive impact

42. Google Places | know how customers find you

43. Google Places | know where your customers are

44. Next Rev intersections of location

45. 36 Serendipitous Meetups| sonar & ba.njo

46. 37 Sharing Via Images | viddy & instagram

47. 38 Indoor 360º Panoramas | photosynth & vpixhd

48. Wi-Fi Localization | delivery of content intra-location Hyper-Localized Wi-Fi Content Delivery Zones 39

49. Location Specific Content Delivery | nintendo zone 40

50. 41 UCG Maps | google map maker

51. 42 Indoor Navigation | wifislam & pointinside

52. QUESTIONS? Connect with me @ about.me/patrickmflanagan @narpole