This is a presentation that goes with a blog post (http://shoplocalblog.com/2008/12/30/go-green-go-virtual-go-to-online-only-print-ads/) that covers in detail this new and exciting area of online/digital local in-store promotions

2. SC 4.0 Virtual Promotions
Merchants / Retailers often leave pages & products on the
cutting room floor
• Retailers can create more online only circular pages
• Highlight specific product verticals not covered in print
• Highlight items that did not make the cut
• Focus on areas that are timing / holiday specific
• ShopLocal can create virtual pages for retailers
• Retailers provide products to ShopLocal on a versioned or non-
versioned basis
• ShopLocal creates virtual pages for the retailer
• ShopLocal can load additional non-advertised specials via data feed
• Items are added to category, browse and search results
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3. Why Do Virtual Promotions?
Rising Print
Costs (paper,
ink, shipping)
Item Count End of Item
Not Limited Lifecycle
By Print Circ Management
Creates A Special
Value Incentive For
High Margin / Online Circulars New Product
Door Busters Users To Know Introduction
More About What Is
Happening In-Store
Trade Dollars
Inventory
/ Co-Op
Surplus
Funds
Product
Markdowns
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4. SC 4.0 Virtual Pages – Sample Template
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5. SC 4.0 Virtual Pages – Sample Template
Being Populated With Item Details
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6. SC 4.0 Virtual Pages – Sample Template
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7. SC 4.0 Virtual Pages – Sample Template
Being Populated With Item Details
Pricing can be
included on
template, but
ShopLocal
recommends
against this as to
allow continual
pricing updates
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8. Ex. Advertised Specials - Petco
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9. Ex. Advertised Specials – Petco
Co-Mingled With Regular Print Content
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10. Ex. Advertised Specials – Whole Foods
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11. Ex. Advertised Specials – Whole Foods
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12. Ex. Virtual Pages – The Home Depot
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13. Ex. Virtual Pages – Sears

14. Ex. Virtual Pages – Sears
Auto-Cover
Template
The image remains
static, while the text
updates as
indicated by file
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15. Ex. Virtual Pages – Sears
Using only title
and image on
page view allows
flexibility to
continually update
listing price
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16. Ex. Virtual Pages – Sears
Can feature
custom or
auto-generated
cover
This is an
example of a
custom client-
created cover
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17. Ex. Virtual Pages – Sears
Category based
chapters
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18. Ex. Virtual Pages – Sears
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19. Ex. Virtual Pages – Target #1
Special
messaging on
the entry page
promoting the
web only
content
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20. Ex. Virtual Pages – Target #1
On rollover, a
preview
appears that
highlights the
special web
only content
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21. Ex. Virtual Pages – Target #1
On click, the
user is taken
to the web
only content
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22. Ex. Virtual Pages – Target #2
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23. Ex. Virtual Pages – Target #2
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24. Ex. Virtual Pages – Target #3
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25. Ex. Virtual Pages – Target #4
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26. Ex. Virtual Pages – Target #4
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27. Non-Advertised Specials: Retailer Cross
Promotional Best Practices
Within a
Within a retailer’s online
retailer’s dot circular site
com site
Within a Highly
retailer’s print integrated with
circular ads regular print
content
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28. Non-Advertised Specials: Circular Site
Cross Promotional Best Practices
Develop consistent
messaging that
conveys value of
additional content
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