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Nokia symbian strategy
Strategy to sustain and growNokiaSymbian OS PRIYAM BORTAMULI
Presentation Agenda Smart Phone Identify Suggestions Trends ProblemsPresentation suggests the short-term and long-term strategies for Symbian
Smart Phone Market Define, Trends, and Competition
Smart Phone: Definition Smartphone is a small all-in- one device that is used for communication and computing function Most smartphones today use an identifiable and open operating system, often with the ability to add applications.
Modern Smartphone OSIphone OS Symbian OS Blackberry OS Windows OS Android OS
Smartphone OS: Market Share Though Symbian has the maximum market share but what about user experience. Let’s seeSmartphone Market Symbian enjoyed the maximum market share of smartphone market share & in-spite of that it suddenly came down in 2010. WHY?
Smartphone OS: User Experience Symbian OS • Most popular smartphone platform Blackberry OS • Best smartphone feature • Best Email experience • Large global development community • Good usability • Too complicated • Less Choice • Slow • Bad web browser • Not media centric I-Phone OS • Most attractive and usable smartphone • Best browser • App store Android OS • No Copy & Paste • No limitation • Apple’s control on third party’s app • Ultimate Geek phone • Lack of business function Windows OS • More Choice • Advanced Hardware • Design for business user • Special apps • Bad UI • Bad Web browser
Evolution ofSmartphoneSmartphones are not only used for voice callSmart phone are used for 3 important functions• Convenience• Context• FunTop applications used• Communications• Utility• Weather• Games• Education (like HBR, FT, WSJ)• Entertain, Plan & Share
Issues: Current Challenges Symbian trends, competition, and challenges
• Nokia’s Lumina (Windows OS) expected launch in Dec• Adroid (Samsung, LG, Motorola) are gaining market share in mass market• I-Phone is gaining market share in high-end market• Nokia’s market share is shrinking very fastHow to turn-around Symbian??
Some Facts Nokia Symbian Satisfaction is poor, Market Share is falling down, and many models launch allow competitors to focus on customer’s needs and grab market share
Challenges Samsung low endWhat about thegalaxyyou’ve been seeing? Or LG’s aggressive pricing?Or Chinese mobile devices What is Nokia’s positioning and what is TG for Nokia Symbian phones?
Suggestions: Way Forward Suggested Plan & Options for Nokia Symbian devices
Options for Nokia Symbian Mobile Devices Improve the user interface by adding new features and smooth experience • Focus on low end mobiles. • Make Symbian OS open source • Tie up with Corporates, Govt. Organizations to increase the salesSymbian Future (video)
DIFFERENTIATE IT» Applications are the product differentiator» Nokia’s OVI store» Projection: in 2014; 6.67 billion application will be downloaded» Increase user satisfaction index» Alliance with software developers» Increase community strength of Symbian
DIFFERENTIATE IT» Reduce product portfolio» Opportunity for targeting information users» Target specific customers and specific lifestyles» Connect emotionally with the target customers