The document outlines the five pillars of mobile marketing at Simon Malls: 1) Mobile Web, which saw 868% yearly growth in visits, 2) Free Wi-Fi access for mobile users, with 89% of users connecting from mobile devices, 3) SMS and calling programs that grew 1,172% in subscribers, 4) Partnership applications like Shopkick that drive 199% more foot traffic, and 5) Native mobile applications that saw 173% growth in usage in 2011.

1. Five Pillars Of Mobile
Marketing At Simon Malls
1.
Mobile
Web
2.
Free
Wi-­‐Fi
3.
SMS
+
**Calling
4.
Partnership
Apps
5.
Mobile
Apps
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2. 1. Mobile Web:
largest audience
m.simon.com
868% YOY Growth In 2011 To Millions Of Visits Per Month
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3. 2. Free Shopper Wi-Fi:
key lubricant to mobile usage
Browser Based Wi-Fi Sign-On Mobile Based Wi-Fi Sign-On
89% Of All
Wi-Fi Users
Are From
Mobile Devices
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4. 3. SMS + **Dialing:
widest reach
Witnessed 1,172% YOY Subscriber Growth & Became
One Of The Largest Txt Clubs In Retail In 2011
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5. 4. Partner Applications:
extending reach & use cases
Shopkick
Deployed Nationwide At 250 Malls & Seeing 199% YOY Growth
In Mall Walk-In’s Being Driven By Shopkick App Users
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6. 5. Native Applications:
richest brand experience
iOS & Android
Mobile App Usage Grew 173% YOY in 2011
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