This document outlines a plan for an app called The Retrospect that provides customized magazines with updates on users' interests. The app aims to be a one-of-a-kind newsletter that brings people closer to their interests. It will have structured articles, a diverse choice platform, and privileged information. The document discusses the vision, mission, market overview, threats, goals, strategies, and tactics for the app, including targeting specific customer needs through accurate information and an attractive interface. It also covers the product, pricing, advertising, distribution, and implementation plans.

1. The Retrospect

2. I’m busy but, I want all the updates of my interests.

3. WHERE CAN I
GET A
CUSTOMIZED
ONLINE
MAGAZINE!!!!
!!!!!!!!!!!

4. The Retrospect
Easy
peasy

7. The retrospect
Your passions and interests are well taken
care by our app by getting you all the
updates you need.
Customer priorities are our priorities too.
They will never miss out on any article.

8. VISION
To be a one of a kind newsletter
for brining people closer to their
interests.

9. MISSION
“To be the leading app in
providing journal services and
information through various
channels for the betterment of
individual interests”

10. SITUATION
ANALYSIS

11. COMPANY
OVERVIEW• Structured articles
• Diverse choice platform
• Demanded requirements
• Privileged information

12. DEVELOPS
HOBBIES AND
INTERESTS
SO The
Retrospect IS
A Historic Cohort
study?
IT’S AN APP!

13. MARKET OVERVIEW
Available on Android, iOS, Windows and
Website
Collaboration with top editors and news
papers.
Core competency is ‘all information at a
single place’.

14. Let ‘em KNOW!
WHOM?
● WHO DON’T USE SIMILAR APP
● WHO ALREADY USE

15. THREATS
Multiple Competitors
Dynamic Information
Huge target base
Continuous addition of features is required

16. ● SIMILAR APPS EXIST.
● NOBODY KNOWS The
Reterospect.
BUT....

17. THOUGH
THERE IS
A LARGE
CUSTOMER
BASE

18. NOT EVERYONE
IS YOUR TARGET
CUSTOMER

19. GOAL
Accurate Information and Attractive Interface
Achieve a free to premium user conversion rate of
5% in 3 years
Updating the app with new features regularly
Make an efficient referral program

20. STRATEGY
Target Market and Value Proposition

21. Customers:
Needs:
*Accurate Information
*Fast and Attractive Interface
*Value added features
Value Proposition:
*Specific team to review information
*Collaboration with editorial companies
*Innovation Centre

22. Competitors:
Multiple Activity Listings in the market
Client privileged information
Outperform the competition by integrating various
individual features

23. TACTICS

24. Task #1 : bring more
traffic
Task #2: retain ‘em
TASK #3: EARN

25. PRODUCT AND
PRICE
• App for all platforms
• Free and Premium Versions
• Premium Version - $9.99
• Additional Personalised
features in Premium

26. REFER
AND
EARN
(BOTH PARTIES)
INCENTIVES

27. - Search ads
- Banner ads(apps)
- Banner ads(websites)
- Video ads
ADVERTISING

28. The App will be available on all platforms. Android, iOS, Windows.
There will also be a web version accessible through any browser.
DISTRIBUTION

29. IMPLEMENTATION

30. Quality Team
To create a team for the sole
purpose of constant review of
content and for updating the
particulars from time to time.

31. Strategy
Implement all the required
business steps with the available
funding

32. LAUNCHNG
SOON

33. SUMMARY
Executive Summary
Situation analysis
Overview
Goals
Strategy
Tactics
Implementation

34. Disclaimer
Created by,
Sushmitha Belede
BITS Pilani Hyderabad Campus
during a marketing internship under
Prof. Sameer Mathur,
IIM Lucknow