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SHETKARI
RESTAURANT
(Kolhapur’s Non-Veg)
INTRODUCTION
 Inception: Year 1999
 Location: Near Pushpak Mangal Karyalaya (1999
to 2001)
Near Santosh Hall Sinhgad Road (Current)
 Product & Services: Authentic Kolhapuri veg and
non-veg dishes, Solkadi
 Celebrities like Lata Mangeshkar, Asha Bhosle,
Sayaji Shinde have visited this restaurant
GOALS
 Quick profit output
 Direct contact with customer
 Not lengthy process
 Authentic kolhapuri taste
ORGANISATIONAL STRUCTURE
Owner
Purchase
Manager
Account
Manager
Manager
(Main)
Captain
Waiters
Sweeper,
Kitchen
Steward
Chef
Consistent
Cook
Mandaniwala
(Kitchen order
dispenser0
ORGANISATIONAL PLANNING
 Raw Materials: purchase of meat, chicken, fish and
vegetables on daily basis where rice, wheat etc. are
purchased on weekly basis
 Purchasing decisions depend upon functionality
marketing
 Planning is made according to customer psychology
 In seasons like 31st Dec, Shravan ending; 50-60 % extra
material is purchased as well as 10 % extra labours are
appointed
 They provide red or white tasty gravy for waiting
customers
 There is 10 % wastage of meal per day
 Capacity: 26 tables, 76 people at a time
 2 Captains, 6 Waiters, 2 Sweeper and Steward
 Various food festivals: Fish Festivals, Crab Festival etc.
CONTINUED …..
PROFIT
Further
purchase
Infrastructure
maintenance
Absence of
labours
Health Care of
staff
CO-ORDINATION
Captain
takes order
3 carbon
copies
Kitchen
Cooking
Mandaniwala
Waiters serve
dishes
Steward,
sweeper
Washer
Cash Counter
Billing
Waiters give
bill on table
Captain For Record
DECISION MAKING
•Owner (purchasing, daily operations, forecasting)
TOP LEVEL
•Captains (Minor operational decisions, handling
customers, making suggestion according to taste
of customers)
MID LEVEL
•Everyone is allowed to give suggestions which
can be considered for decision making
LOW LEVEL
MARKETING
 Word of mouth is main publicity for Shetkari
Restaurant
 Advertisements in newspaper, electronic media
on special occasions
CONTROLLING
 Customer feedback decides controlling over
quality & services
 Managers keep eye on each operation
 Kitchen dispenser controls quantity & timely
dispensing food
 Waiter is responsible for timely service
 Chef controls quality of food & use of raw material
; also quantity to of food to be cooked
 Wastage controlling is done by proper forecasting
CHALLENGES
 Competition (Rate, Quality, Quantity): Purepur
Kolhapur, Kaveri Restaurant
 Minimising the rates as much as possible
 Maintaining consistency
 Location Challenge: It is located at inner part of city
though it has sufficient parking space and don’t
have residential near by but; it would be better if
they would have built it on main road.
 Launching New Product: Depending upon the
regions of customers they belong to and taste
they prefer
QUALITY MAINTENANCE
 They never compromise with the quality of food
they provide even if it leads to increase in cost of
food
 Vendors who provide good are consistent in their
performance though there can be 10 % quality of
food can be up or down
 They don’t have branches it helps them to
concentrate more on quality they provide
 Liquor is provided which deals them not to
compromise with cleanness and quality of services
CUSTOMER RELATIONSHIP
 All staff is from Kolhapur so they have better
staff which helps them to build good relation
with customers
 They have costumers who really appreciate
the services provided and food served and
visit Restaurant repeatedly
 As they don’t provide liquor, it become totally
Family Restaurant; people come with their
families and enjoy the delicious food
CONCLUSION
 Restaurant know the taste of customers
and have dishes which fulfil their taste
 They don’t ever compromise with quality
of food they provide
 They have better services for the
customers who visit there to enjoy the
food.
THANK YOU

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Shetkari restaurant

  • 2. INTRODUCTION  Inception: Year 1999  Location: Near Pushpak Mangal Karyalaya (1999 to 2001) Near Santosh Hall Sinhgad Road (Current)  Product & Services: Authentic Kolhapuri veg and non-veg dishes, Solkadi  Celebrities like Lata Mangeshkar, Asha Bhosle, Sayaji Shinde have visited this restaurant
  • 3. GOALS  Quick profit output  Direct contact with customer  Not lengthy process  Authentic kolhapuri taste
  • 5. ORGANISATIONAL PLANNING  Raw Materials: purchase of meat, chicken, fish and vegetables on daily basis where rice, wheat etc. are purchased on weekly basis  Purchasing decisions depend upon functionality marketing  Planning is made according to customer psychology  In seasons like 31st Dec, Shravan ending; 50-60 % extra material is purchased as well as 10 % extra labours are appointed  They provide red or white tasty gravy for waiting customers  There is 10 % wastage of meal per day  Capacity: 26 tables, 76 people at a time  2 Captains, 6 Waiters, 2 Sweeper and Steward  Various food festivals: Fish Festivals, Crab Festival etc.
  • 7. CO-ORDINATION Captain takes order 3 carbon copies Kitchen Cooking Mandaniwala Waiters serve dishes Steward, sweeper Washer Cash Counter Billing Waiters give bill on table Captain For Record
  • 8. DECISION MAKING •Owner (purchasing, daily operations, forecasting) TOP LEVEL •Captains (Minor operational decisions, handling customers, making suggestion according to taste of customers) MID LEVEL •Everyone is allowed to give suggestions which can be considered for decision making LOW LEVEL
  • 9. MARKETING  Word of mouth is main publicity for Shetkari Restaurant  Advertisements in newspaper, electronic media on special occasions
  • 10. CONTROLLING  Customer feedback decides controlling over quality & services  Managers keep eye on each operation  Kitchen dispenser controls quantity & timely dispensing food  Waiter is responsible for timely service  Chef controls quality of food & use of raw material ; also quantity to of food to be cooked  Wastage controlling is done by proper forecasting
  • 11. CHALLENGES  Competition (Rate, Quality, Quantity): Purepur Kolhapur, Kaveri Restaurant  Minimising the rates as much as possible  Maintaining consistency  Location Challenge: It is located at inner part of city though it has sufficient parking space and don’t have residential near by but; it would be better if they would have built it on main road.  Launching New Product: Depending upon the regions of customers they belong to and taste they prefer
  • 12. QUALITY MAINTENANCE  They never compromise with the quality of food they provide even if it leads to increase in cost of food  Vendors who provide good are consistent in their performance though there can be 10 % quality of food can be up or down  They don’t have branches it helps them to concentrate more on quality they provide  Liquor is provided which deals them not to compromise with cleanness and quality of services
  • 13. CUSTOMER RELATIONSHIP  All staff is from Kolhapur so they have better staff which helps them to build good relation with customers  They have costumers who really appreciate the services provided and food served and visit Restaurant repeatedly  As they don’t provide liquor, it become totally Family Restaurant; people come with their families and enjoy the delicious food
  • 14. CONCLUSION  Restaurant know the taste of customers and have dishes which fulfil their taste  They don’t ever compromise with quality of food they provide  They have better services for the customers who visit there to enjoy the food.