The document proposes establishing a seafood restaurant called Riverside Restaurant in Baroda, Gujarat. Pre-launch research like traffic analysis and customer surveys will be conducted to determine demand. The target audience is taste-conscious middle to high income individuals. Competition will include other seafood restaurants. Barriers to entry include finding a good location, competing with established restaurants, and lack of start-up capital. Differentiation will be provided through home delivery, maintenance services, and customer training for employees. Pricing will initially offer discounts and then be based on quality and type of seafood. Advertising, sales promotions, events, and public relations will be used for communications.