SlideShare a Scribd company logo
SUBMITTED BY:
UNNATI SAHARKAR (P1143)
RIVERSIDE RESTAURANT
• THE RIVERSIDE RESTAURANT
  PROVIDING HEALTH AND TASTE.
  Establishing a seafood restaurant that
  offers variety of sea food.The interior will
  be designed in such a way that the
  customers feel as if they are having dinner
  or lunch on a riverside with a
  soothing atmosphere and customers will
  feel good and pleasant in such an
  atmosphere.
PRE LAUNCH RESEARCH
• Research will be conducted to
see as to what is the traffic at the
place where restaurant will be
opened. If it’s a crowdy place
there are chance of getting more
customers.
• Questionnaires will be filled to
check whether there is sufficient
demand for the seafood
restaurant in the area as well as
city.
MARKET SEGMENTS
                     GEOGRAPHIC
CITY: Baroda

                    DEMOGRAPHIC
• Age: from 12 yrs to 60+, under 12 yrs will also be my
  customers as they will accompany with their parents.
• Gender: Male, female.
• Income: From 2 lac p.a
PSYCHOGRAPHIC

Lifestyle: culture-oriented, taste-oriented.

                      BEHAVIORAL

Occasions: regular, special
TARGET AUDIENCE

• People who are taste lovers
  especially lovers of sea food from
  middle class to high income group will
  be my target customers.
PRODUCT CATEGORY
• Restaurant comes under service category.



                   CUSTOMER VALUE
• Providing healthy food with taste, ensuring to serve
  fresh and best tasted sea foods. Hygienic and pleasant
  atmosphere that attracts customers.
IDENTIFYING COMPETITORS
• My competition will be directly with other restaurants
  offering sea foods.

                    ENTRY BARRIERS
• LOCATION
• Restaurants live and die by location. Excellent locations
  are visible, easily accessible traffic, and surrounded by
  businesses that complement the restaurant well. They
  also offer plentiful and cheap parking. Even if I do
  manage to find a good location, there will be sizable rent
  or mortgage costs, which can be difficult to cover during
  the initial months of business
•  COMPETITION
 When a new restaurant opens, it is in immediate and
  direct competition with nearby restaurants, which might
  already have loyal customer bases. Winning these
  customers over might be difficult in the initial
  stages, especially if my restaurant offers fare similar to
  restaurants that have a lock on that niche.
• LACK OF START CAPITAL
 Lack of sufficient start-up capital is one of the biggest
  barriers to entry in the restaurant industry.
                       EXIT BARRIERS
• Exit barrier is free as it is monopolistic market. There are
  numerous firms waiting to enter the market each with its
  own "unique" product or in pursuit of positive profits and
  any firm unable to cover its costs can leave the market.
INTEGRATION
              BACKWARD INTEGRATION
To grow various vegetables, wheat, rice required in own
  farm which ensures healthy and unorganic vegetables.
  This can help to provide customers taste with health.

              FORWARD INTEGRATION:
There can be no forward integration as the product of my
 restaurant goes to end users.
PRODUCT LEVELS
  •     CORE BENEFIT:

      Restaurant- taste with health.

  •     BASIC PRODUCT:

 sea food served with variety of dishes in an unique way.

  •     EXPECTED PRODUCT:

Good ambiance, healthy food with taste, clean.

  •     AUGMENTED PRODUCT

  Live music, garden space, all kind of sea food available.

  POTENTIAL PRODUCT

 Expansion of restaurant into resort and expanding in terms of different place.
SERVICE DIFFERENTIATION
• DELIVERY: Free home delivery within 20 kms,
  discounts available online with snap deal.

• MAINTENANCE AND REPAIR: maintaining utensils and
  plates, service of various equipments used for cooking.

• CUSTOMER CONSULTATION: training the employees
  in dealing with customers.
SERVICE DISTINCTIONS
People based: As restaurant is service industry so it is
  people based as people are needed for making food as
  well as delivering
Service processes: fast service, free service within 5 kms.

                    CATEGORIES OF SERVICE MIX:
    Restaurant comes under HYBRID category as equal
     proportion of both service and product is required.
REFERENCE PRICING
• There will be 10% discount in the initial period of
  opening and then original price will be charged.

Going rate pricing: Pricing will be decided on the basis of
 rate on going in the restaurant sector of my class of
 restaurant. Price will be kept on the basis of quality and
 type of sea food served.
COMMUNICATION PLATFORMS
                   ADVERTISING
• Printing ads
• Brochures
• Billboards

                 SALES PROMOTION
• Contests
• Coupons
EVENTS
• Special discounts on festivals.

                     PUBLIC RELATIONS
•   Email newsletters and bulletins
•   Event notifications
•   SMS alerts
•   SMS booking reminders
Riverside restaurant mm

More Related Content

What's hot

Quality management on resturant
Quality management on resturantQuality management on resturant
Quality management on resturant
Sumit Behura
 
Knorr love at first taste
Knorr love at first tasteKnorr love at first taste
Knorr love at first taste
maryamfazal4
 
Banquet and catering operations
Banquet and catering operationsBanquet and catering operations
Banquet and catering operations
SachinKumbla
 
POS Technology
POS TechnologyPOS Technology
POS Technology
sakurashu28
 
INTRODUCTION TO FOOD AND BEVERAGE SERVICES
INTRODUCTION TO FOOD AND BEVERAGE SERVICESINTRODUCTION TO FOOD AND BEVERAGE SERVICES
INTRODUCTION TO FOOD AND BEVERAGE SERVICES
MUMTAZUL ILYANI AZHAR
 
Marketing Management - Business Plan
Marketing Management - Business PlanMarketing Management - Business Plan
Marketing Management - Business Plan
Shashank Natu
 
Final Marketing Plan-4
Final Marketing Plan-4Final Marketing Plan-4
Final Marketing Plan-4
Yingwen Zeng
 
The Harvest Table Meeting the Emerging Needs of Today's Residents
The Harvest Table  Meeting the Emerging Needs of Today's ResidentsThe Harvest Table  Meeting the Emerging Needs of Today's Residents
The Harvest Table Meeting the Emerging Needs of Today's Residents
Innovations2Solutions
 
Burger boutique
Burger boutiqueBurger boutique
Burger boutique
Xeeshan Saeed
 
Marketin prestentation final pdf
Marketin prestentation final pdfMarketin prestentation final pdf
Marketin prestentation final pdf
Bansi Davda
 
SERVICE AND COMMUNICATION IMPACT ON CUSTOMER SATISFACTION
SERVICE AND COMMUNICATION IMPACT ON CUSTOMER SATISFACTIONSERVICE AND COMMUNICATION IMPACT ON CUSTOMER SATISFACTION
SERVICE AND COMMUNICATION IMPACT ON CUSTOMER SATISFACTION
MUMTAZUL ILYANI AZHAR
 
Catering service
Catering service Catering service
Catering service
rcosminandrei
 
SEM009_GroupE_Bakery
SEM009_GroupE_BakerySEM009_GroupE_Bakery
SEM009_GroupE_Bakery
mabel91828
 
Marketing Strategies of Restaurant
Marketing Strategies of Restaurant Marketing Strategies of Restaurant
Marketing Strategies of Restaurant
Himanshu Jain
 
Baker Street Bakery
Baker Street BakeryBaker Street Bakery
Baker Street Bakery
Rayhan Omar
 
Restaurant Promotion
Restaurant PromotionRestaurant Promotion
Restaurant Promotion
Shahzad Khan
 
Burger VIBES Gourmet businss plan
Burger VIBES Gourmet businss planBurger VIBES Gourmet businss plan
Burger VIBES Gourmet businss plan
Omar Hassan
 
Veggie Heaven Business Plan
Veggie Heaven Business PlanVeggie Heaven Business Plan
Veggie Heaven Business Plan
Abigail Rosen
 
Juice n bowls restaurant
Juice n bowls restaurantJuice n bowls restaurant
Juice n bowls restaurant
Ashish Kumar Doke
 
Retail Sales Technique
Retail Sales TechniqueRetail Sales Technique
Retail Sales Technique
Vikram Bothra
 

What's hot (20)

Quality management on resturant
Quality management on resturantQuality management on resturant
Quality management on resturant
 
Knorr love at first taste
Knorr love at first tasteKnorr love at first taste
Knorr love at first taste
 
Banquet and catering operations
Banquet and catering operationsBanquet and catering operations
Banquet and catering operations
 
POS Technology
POS TechnologyPOS Technology
POS Technology
 
INTRODUCTION TO FOOD AND BEVERAGE SERVICES
INTRODUCTION TO FOOD AND BEVERAGE SERVICESINTRODUCTION TO FOOD AND BEVERAGE SERVICES
INTRODUCTION TO FOOD AND BEVERAGE SERVICES
 
Marketing Management - Business Plan
Marketing Management - Business PlanMarketing Management - Business Plan
Marketing Management - Business Plan
 
Final Marketing Plan-4
Final Marketing Plan-4Final Marketing Plan-4
Final Marketing Plan-4
 
The Harvest Table Meeting the Emerging Needs of Today's Residents
The Harvest Table  Meeting the Emerging Needs of Today's ResidentsThe Harvest Table  Meeting the Emerging Needs of Today's Residents
The Harvest Table Meeting the Emerging Needs of Today's Residents
 
Burger boutique
Burger boutiqueBurger boutique
Burger boutique
 
Marketin prestentation final pdf
Marketin prestentation final pdfMarketin prestentation final pdf
Marketin prestentation final pdf
 
SERVICE AND COMMUNICATION IMPACT ON CUSTOMER SATISFACTION
SERVICE AND COMMUNICATION IMPACT ON CUSTOMER SATISFACTIONSERVICE AND COMMUNICATION IMPACT ON CUSTOMER SATISFACTION
SERVICE AND COMMUNICATION IMPACT ON CUSTOMER SATISFACTION
 
Catering service
Catering service Catering service
Catering service
 
SEM009_GroupE_Bakery
SEM009_GroupE_BakerySEM009_GroupE_Bakery
SEM009_GroupE_Bakery
 
Marketing Strategies of Restaurant
Marketing Strategies of Restaurant Marketing Strategies of Restaurant
Marketing Strategies of Restaurant
 
Baker Street Bakery
Baker Street BakeryBaker Street Bakery
Baker Street Bakery
 
Restaurant Promotion
Restaurant PromotionRestaurant Promotion
Restaurant Promotion
 
Burger VIBES Gourmet businss plan
Burger VIBES Gourmet businss planBurger VIBES Gourmet businss plan
Burger VIBES Gourmet businss plan
 
Veggie Heaven Business Plan
Veggie Heaven Business PlanVeggie Heaven Business Plan
Veggie Heaven Business Plan
 
Juice n bowls restaurant
Juice n bowls restaurantJuice n bowls restaurant
Juice n bowls restaurant
 
Retail Sales Technique
Retail Sales TechniqueRetail Sales Technique
Retail Sales Technique
 

Viewers also liked

Sense títol 1
Sense títol 1Sense títol 1
Sense títol 1
eugenimasg
 
History of mcdonald's corporation
History of mcdonald's corporationHistory of mcdonald's corporation
History of mcdonald's corporation
Asad Obaid
 
McDonald presentation
McDonald presentationMcDonald presentation
McDonald presentation
Pham Khoa
 
Mcdonald's
Mcdonald'sMcdonald's
Mcdonald's
guest47c65d
 
Mc Donalds presentation
Mc Donalds presentationMc Donalds presentation
Mc Donalds presentation
anshitakashyap
 
Mcdonalds presentation
Mcdonalds presentationMcdonalds presentation
Mcdonalds presentation
dkirupalli
 
Mc donalds ppt
Mc donalds pptMc donalds ppt
Mc donalds ppt
rakesh9334
 

Viewers also liked (7)

Sense títol 1
Sense títol 1Sense títol 1
Sense títol 1
 
History of mcdonald's corporation
History of mcdonald's corporationHistory of mcdonald's corporation
History of mcdonald's corporation
 
McDonald presentation
McDonald presentationMcDonald presentation
McDonald presentation
 
Mcdonald's
Mcdonald'sMcdonald's
Mcdonald's
 
Mc Donalds presentation
Mc Donalds presentationMc Donalds presentation
Mc Donalds presentation
 
Mcdonalds presentation
Mcdonalds presentationMcdonalds presentation
Mcdonalds presentation
 
Mc donalds ppt
Mc donalds pptMc donalds ppt
Mc donalds ppt
 

Similar to Riverside restaurant mm

Presentation on a business plan
Presentation on a business planPresentation on a business plan
Presentation on a business plan
Ismam Shawon
 
PRESENTATION.pptx
PRESENTATION.pptxPRESENTATION.pptx
PRESENTATION.pptx
klairharis
 
La ocean
La oceanLa ocean
La ocean
Alisa James
 
La ocean
La oceanLa ocean
La ocean
Alisa James
 
food and beverages_Presentation.pptx
food and beverages_Presentation.pptxfood and beverages_Presentation.pptx
food and beverages_Presentation.pptx
nathanielmangahas
 
Restaurant Marketing Plan
Restaurant Marketing PlanRestaurant Marketing Plan
Restaurant Marketing Plan
Life College
 
Feasibility Study- Bakery
Feasibility Study- BakeryFeasibility Study- Bakery
Feasibility Study- Bakery
sakurashu28
 
vdocument.in_feasibility-study-bakery.docx
vdocument.in_feasibility-study-bakery.docxvdocument.in_feasibility-study-bakery.docx
vdocument.in_feasibility-study-bakery.docx
Mohammad Shaar
 
Business plan
Business planBusiness plan
Business plan
Madhav Khandelwal
 
food and beverage sector - Copy.pptx
food and beverage sector - Copy.pptxfood and beverage sector - Copy.pptx
food and beverage sector - Copy.pptx
JefersonMojica
 
Business plan Sandwich
Business plan SandwichBusiness plan Sandwich
Business plan Sandwich
rj230995
 
Food and beverage service Restaurant Services notes V1.pptx
Food and beverage service Restaurant Services notes V1.pptxFood and beverage service Restaurant Services notes V1.pptx
Food and beverage service Restaurant Services notes V1.pptx
mangenatendaishe
 
Business plan
Business planBusiness plan
F&B market insights by KS Narayanan, CEO - PAN India Foodsolutions #TiEFoodCamp
F&B market insights by KS Narayanan, CEO - PAN India Foodsolutions #TiEFoodCampF&B market insights by KS Narayanan, CEO - PAN India Foodsolutions #TiEFoodCamp
F&B market insights by KS Narayanan, CEO - PAN India Foodsolutions #TiEFoodCamp
tiemumbai
 
Lesson 2 CMANOP
Lesson 2 CMANOPLesson 2 CMANOP
Lesson 2 CMANOP
Mervyn Maico Aldana
 
Food And Beverage Services training.pptx
Food And Beverage Services training.pptxFood And Beverage Services training.pptx
Food And Beverage Services training.pptx
devmarineacademy
 
ch1-introduction-190411034436-200629052727.pptx
ch1-introduction-190411034436-200629052727.pptxch1-introduction-190411034436-200629052727.pptx
ch1-introduction-190411034436-200629052727.pptx
CharmaineCanono
 
Moets Coco Palm Franchise Brochure
Moets Coco Palm Franchise BrochureMoets Coco Palm Franchise Brochure
Moets Coco Palm Franchise Brochure
Rahil Bindra
 
Bdp of food truck
Bdp of food truckBdp of food truck
Bdp of food truck
Roshan Poudel
 
CAPSTONE FINAL Presentation
CAPSTONE FINAL Presentation CAPSTONE FINAL Presentation
CAPSTONE FINAL Presentation
Karianne Delgado
 

Similar to Riverside restaurant mm (20)

Presentation on a business plan
Presentation on a business planPresentation on a business plan
Presentation on a business plan
 
PRESENTATION.pptx
PRESENTATION.pptxPRESENTATION.pptx
PRESENTATION.pptx
 
La ocean
La oceanLa ocean
La ocean
 
La ocean
La oceanLa ocean
La ocean
 
food and beverages_Presentation.pptx
food and beverages_Presentation.pptxfood and beverages_Presentation.pptx
food and beverages_Presentation.pptx
 
Restaurant Marketing Plan
Restaurant Marketing PlanRestaurant Marketing Plan
Restaurant Marketing Plan
 
Feasibility Study- Bakery
Feasibility Study- BakeryFeasibility Study- Bakery
Feasibility Study- Bakery
 
vdocument.in_feasibility-study-bakery.docx
vdocument.in_feasibility-study-bakery.docxvdocument.in_feasibility-study-bakery.docx
vdocument.in_feasibility-study-bakery.docx
 
Business plan
Business planBusiness plan
Business plan
 
food and beverage sector - Copy.pptx
food and beverage sector - Copy.pptxfood and beverage sector - Copy.pptx
food and beverage sector - Copy.pptx
 
Business plan Sandwich
Business plan SandwichBusiness plan Sandwich
Business plan Sandwich
 
Food and beverage service Restaurant Services notes V1.pptx
Food and beverage service Restaurant Services notes V1.pptxFood and beverage service Restaurant Services notes V1.pptx
Food and beverage service Restaurant Services notes V1.pptx
 
Business plan
Business planBusiness plan
Business plan
 
F&B market insights by KS Narayanan, CEO - PAN India Foodsolutions #TiEFoodCamp
F&B market insights by KS Narayanan, CEO - PAN India Foodsolutions #TiEFoodCampF&B market insights by KS Narayanan, CEO - PAN India Foodsolutions #TiEFoodCamp
F&B market insights by KS Narayanan, CEO - PAN India Foodsolutions #TiEFoodCamp
 
Lesson 2 CMANOP
Lesson 2 CMANOPLesson 2 CMANOP
Lesson 2 CMANOP
 
Food And Beverage Services training.pptx
Food And Beverage Services training.pptxFood And Beverage Services training.pptx
Food And Beverage Services training.pptx
 
ch1-introduction-190411034436-200629052727.pptx
ch1-introduction-190411034436-200629052727.pptxch1-introduction-190411034436-200629052727.pptx
ch1-introduction-190411034436-200629052727.pptx
 
Moets Coco Palm Franchise Brochure
Moets Coco Palm Franchise BrochureMoets Coco Palm Franchise Brochure
Moets Coco Palm Franchise Brochure
 
Bdp of food truck
Bdp of food truckBdp of food truck
Bdp of food truck
 
CAPSTONE FINAL Presentation
CAPSTONE FINAL Presentation CAPSTONE FINAL Presentation
CAPSTONE FINAL Presentation
 

Recently uploaded

Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
Aleksey Savkin
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Chandresh Chudasama
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 

Recently uploaded (20)

Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 

Riverside restaurant mm

  • 2. RIVERSIDE RESTAURANT • THE RIVERSIDE RESTAURANT PROVIDING HEALTH AND TASTE. Establishing a seafood restaurant that offers variety of sea food.The interior will be designed in such a way that the customers feel as if they are having dinner or lunch on a riverside with a soothing atmosphere and customers will feel good and pleasant in such an atmosphere.
  • 3. PRE LAUNCH RESEARCH • Research will be conducted to see as to what is the traffic at the place where restaurant will be opened. If it’s a crowdy place there are chance of getting more customers. • Questionnaires will be filled to check whether there is sufficient demand for the seafood restaurant in the area as well as city.
  • 4. MARKET SEGMENTS GEOGRAPHIC CITY: Baroda DEMOGRAPHIC • Age: from 12 yrs to 60+, under 12 yrs will also be my customers as they will accompany with their parents. • Gender: Male, female. • Income: From 2 lac p.a
  • 5. PSYCHOGRAPHIC Lifestyle: culture-oriented, taste-oriented. BEHAVIORAL Occasions: regular, special
  • 6. TARGET AUDIENCE • People who are taste lovers especially lovers of sea food from middle class to high income group will be my target customers.
  • 7. PRODUCT CATEGORY • Restaurant comes under service category. CUSTOMER VALUE • Providing healthy food with taste, ensuring to serve fresh and best tasted sea foods. Hygienic and pleasant atmosphere that attracts customers.
  • 8. IDENTIFYING COMPETITORS • My competition will be directly with other restaurants offering sea foods. ENTRY BARRIERS • LOCATION • Restaurants live and die by location. Excellent locations are visible, easily accessible traffic, and surrounded by businesses that complement the restaurant well. They also offer plentiful and cheap parking. Even if I do manage to find a good location, there will be sizable rent or mortgage costs, which can be difficult to cover during the initial months of business
  • 9. • COMPETITION When a new restaurant opens, it is in immediate and direct competition with nearby restaurants, which might already have loyal customer bases. Winning these customers over might be difficult in the initial stages, especially if my restaurant offers fare similar to restaurants that have a lock on that niche. • LACK OF START CAPITAL Lack of sufficient start-up capital is one of the biggest barriers to entry in the restaurant industry. EXIT BARRIERS • Exit barrier is free as it is monopolistic market. There are numerous firms waiting to enter the market each with its own "unique" product or in pursuit of positive profits and any firm unable to cover its costs can leave the market.
  • 10. INTEGRATION BACKWARD INTEGRATION To grow various vegetables, wheat, rice required in own farm which ensures healthy and unorganic vegetables. This can help to provide customers taste with health. FORWARD INTEGRATION: There can be no forward integration as the product of my restaurant goes to end users.
  • 11. PRODUCT LEVELS • CORE BENEFIT: Restaurant- taste with health. • BASIC PRODUCT: sea food served with variety of dishes in an unique way. • EXPECTED PRODUCT: Good ambiance, healthy food with taste, clean. • AUGMENTED PRODUCT Live music, garden space, all kind of sea food available. POTENTIAL PRODUCT Expansion of restaurant into resort and expanding in terms of different place.
  • 12. SERVICE DIFFERENTIATION • DELIVERY: Free home delivery within 20 kms, discounts available online with snap deal. • MAINTENANCE AND REPAIR: maintaining utensils and plates, service of various equipments used for cooking. • CUSTOMER CONSULTATION: training the employees in dealing with customers.
  • 13. SERVICE DISTINCTIONS People based: As restaurant is service industry so it is people based as people are needed for making food as well as delivering Service processes: fast service, free service within 5 kms. CATEGORIES OF SERVICE MIX: Restaurant comes under HYBRID category as equal proportion of both service and product is required.
  • 14. REFERENCE PRICING • There will be 10% discount in the initial period of opening and then original price will be charged. Going rate pricing: Pricing will be decided on the basis of rate on going in the restaurant sector of my class of restaurant. Price will be kept on the basis of quality and type of sea food served.
  • 15. COMMUNICATION PLATFORMS ADVERTISING • Printing ads • Brochures • Billboards SALES PROMOTION • Contests • Coupons
  • 16. EVENTS • Special discounts on festivals. PUBLIC RELATIONS • Email newsletters and bulletins • Event notifications • SMS alerts • SMS booking reminders