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Temirlan Kusmanov 0316608 
Bektur Kenzhaev 0311530 
Neville Geoffrey Somi 0317780 
Mbarak Twahir 0313352 
Yaashdev Sasidharan 0312132 
Rifai Nusair 0316507 
SEREMBAN SEAFOOD 
VILLAGE & KUANG HUA 
English 2 report Summary
INTRODUCTION 
For this assignment, we were assigned into groups to go and 
conduct an interview on two businesses in the same field, so 
we targeted two seafood restaurants for our interview – they 
were, Seremban Seafood Village located in Jalan Tuanku 
Munawir 3720-3724, in Seremban, and Kuang Hua located in 
Teluk Gong, in Klang Valley. We got information 
regarding the restaurants’ history, their operations, and their 
experiences in the business as abiding by the criteria of the 
assignment. We then used the information and compiled the 
necessary details we needed to produce our report.
Seremban Seafood Village 
• Owner - Kung Zhoy 
• Sole Proprietor 
• Has authority over all 
the businesses 
operations 
• Has unlimited liability 
• The restaurant business 
was founded over 30 
years ago in the year 
1984
Seremban Seafood Village 
• SSV – Only branch 
existing 
• Serves a range of 
seafood items from 
seafood tofu, baked 
crabs, do Re.. MEE!, fried 
fish with tomato sauce, 
grilled crabs, dried chili 
mantis prawn (Kung 
Pou) and Kam Heong 
Lala. 
• Generates 
approximately 2 million 
ringgit annual revenue
Seremban Seafood Village 
• 30 employees 
• Serves around 200 
customers on a busy 
day 
• Baked crab is the 
specialty among 
customers 
• Has no competitors – 
Kung Zhoy cares to 
think that they and 
other restaurants 
around ‘mind their own 
business’
PRO’S 
 Good promotional strategies in place i.e. banners and 
internet reviews 
 Serves a variety of seafood offering customers more 
choice 
 Prices customers according to what is fair
CON’S 
 High customer expectation – Kung Zhoy finds difficult to 
keep up with the high demands of his clientele 
 High staff turnover – Kung Zhoy says its difficult to find 
the right people to handle the seafood – may lead to a 
lack of consistency in maintaining quality of the seafood.
Kuang Hua 
• Partnership 
• A partnership 
constitutes of at least 
two or more people 
coming together 
qualified with various 
business skills, agreeing 
to help each other by 
working together to 
achieve a common 
business goal - gaining 
profit 
• Kuang Hua Partners 
include: by Mr. Sha, Tina 
Wong and San L Jessica
Kuang Hua 
• The restaurant business 
was founded 10 years 
ago in the year 2004 by 
Mr. Shah’s grandfather 
• Motive was in order to 
inherit the family 
business 
• Has 2 restaurant 
branches in operation 
and a total of 15 
employees 
• Some items on their 
menu include seafood, 
noodles, and dai chao
PRO’S 
 2 franchises in operation – likely to attract more 
customers and generate more revenue 
 Business operations are more easier to handle having 
three partners in control as opposed to a sole proprietor 
i.e. just one person in control 
 Being a franchise, the potential to grow and expand it’s 
business is easily attainable as opposed to a sole 
proprietorship
CON’S 
 Has no official website i.e. for promotional purposes. 
Losing out on potential customers 
 Lacks product variety. Failing to offer customers more 
choice could have them likely move their custiom 
elsewhere
COMPARATIVE BUSINESS ANALYSIS 
Seremban Seafood Village Kuang Hua
RECOMMENDATIONS 
Seremban Seafood Village 
 Invest time, money and effort to meet customers needs – could 
benefit in the long run 
 Offer staff monthly incentives e.g. fringe benefits to motivate them 
to maintain their employment in the restaurant – reduce staff 
turnover 
Kuang Hua 
 Has no official website i.e. for promotional purposes. Losing out on 
more potential customers 
 Lacks product variety. Failing to offer customers more choice could 
have them likely move their custom elsewhere
REFERENCES 
 http://www.youtube.com/watch?v=k_Vh80_5ArU&spfreload 
=10 
 http://kalyan-city.blogspot.com/2011/03/what-is-trade-meaning- 
and-nature.html 
 http://my.openrice.com/klangvalley/restaurant/kuang-wah-sha- 
yu-wang-restaurant/ 
 http://www.foodspotting.com/places/66408-seremban-seafood- 
village-%E8%8A%99%E8%93%89%E7%83%A7. 
last Accessed 1st November 2014 
 Elmer G. Wiens (2007). Внешняя торговля. [ONLINE] 
Available at: http://dic.academic.ru/dic.nsf/ruwiki/848871. 
last Accessed 2nd December 2014

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research assignment

  • 1. Temirlan Kusmanov 0316608 Bektur Kenzhaev 0311530 Neville Geoffrey Somi 0317780 Mbarak Twahir 0313352 Yaashdev Sasidharan 0312132 Rifai Nusair 0316507 SEREMBAN SEAFOOD VILLAGE & KUANG HUA English 2 report Summary
  • 2. INTRODUCTION For this assignment, we were assigned into groups to go and conduct an interview on two businesses in the same field, so we targeted two seafood restaurants for our interview – they were, Seremban Seafood Village located in Jalan Tuanku Munawir 3720-3724, in Seremban, and Kuang Hua located in Teluk Gong, in Klang Valley. We got information regarding the restaurants’ history, their operations, and their experiences in the business as abiding by the criteria of the assignment. We then used the information and compiled the necessary details we needed to produce our report.
  • 3. Seremban Seafood Village • Owner - Kung Zhoy • Sole Proprietor • Has authority over all the businesses operations • Has unlimited liability • The restaurant business was founded over 30 years ago in the year 1984
  • 4. Seremban Seafood Village • SSV – Only branch existing • Serves a range of seafood items from seafood tofu, baked crabs, do Re.. MEE!, fried fish with tomato sauce, grilled crabs, dried chili mantis prawn (Kung Pou) and Kam Heong Lala. • Generates approximately 2 million ringgit annual revenue
  • 5. Seremban Seafood Village • 30 employees • Serves around 200 customers on a busy day • Baked crab is the specialty among customers • Has no competitors – Kung Zhoy cares to think that they and other restaurants around ‘mind their own business’
  • 6. PRO’S  Good promotional strategies in place i.e. banners and internet reviews  Serves a variety of seafood offering customers more choice  Prices customers according to what is fair
  • 7. CON’S  High customer expectation – Kung Zhoy finds difficult to keep up with the high demands of his clientele  High staff turnover – Kung Zhoy says its difficult to find the right people to handle the seafood – may lead to a lack of consistency in maintaining quality of the seafood.
  • 8. Kuang Hua • Partnership • A partnership constitutes of at least two or more people coming together qualified with various business skills, agreeing to help each other by working together to achieve a common business goal - gaining profit • Kuang Hua Partners include: by Mr. Sha, Tina Wong and San L Jessica
  • 9. Kuang Hua • The restaurant business was founded 10 years ago in the year 2004 by Mr. Shah’s grandfather • Motive was in order to inherit the family business • Has 2 restaurant branches in operation and a total of 15 employees • Some items on their menu include seafood, noodles, and dai chao
  • 10. PRO’S  2 franchises in operation – likely to attract more customers and generate more revenue  Business operations are more easier to handle having three partners in control as opposed to a sole proprietor i.e. just one person in control  Being a franchise, the potential to grow and expand it’s business is easily attainable as opposed to a sole proprietorship
  • 11. CON’S  Has no official website i.e. for promotional purposes. Losing out on potential customers  Lacks product variety. Failing to offer customers more choice could have them likely move their custiom elsewhere
  • 12. COMPARATIVE BUSINESS ANALYSIS Seremban Seafood Village Kuang Hua
  • 13. RECOMMENDATIONS Seremban Seafood Village  Invest time, money and effort to meet customers needs – could benefit in the long run  Offer staff monthly incentives e.g. fringe benefits to motivate them to maintain their employment in the restaurant – reduce staff turnover Kuang Hua  Has no official website i.e. for promotional purposes. Losing out on more potential customers  Lacks product variety. Failing to offer customers more choice could have them likely move their custom elsewhere
  • 14. REFERENCES  http://www.youtube.com/watch?v=k_Vh80_5ArU&spfreload =10  http://kalyan-city.blogspot.com/2011/03/what-is-trade-meaning- and-nature.html  http://my.openrice.com/klangvalley/restaurant/kuang-wah-sha- yu-wang-restaurant/  http://www.foodspotting.com/places/66408-seremban-seafood- village-%E8%8A%99%E8%93%89%E7%83%A7. last Accessed 1st November 2014  Elmer G. Wiens (2007). Внешняя торговля. [ONLINE] Available at: http://dic.academic.ru/dic.nsf/ruwiki/848871. last Accessed 2nd December 2014