Significant risks come with opening a new restaurant and getting the design and construction of the venue right. Concept development and operations management may be among restaurant owners’ core competencies, but few have expertise managing the design and construction tasks that come with opening a new location. And keeping track of the countless related tasks remains equal parts art and science, when done correctly. In this hour-long webcast a panel of restaurant development professionals shared their experiences and expertise about successfully managing projects from concept to completion. These are the slides from the free webcast.
Significant risks come with opening a new restaurant and getting the design and construction of the venue right. Concept development and operations management may be among restaurant owners’ core competencies, but few have expertise managing the design and construction tasks that come with opening a new location. And keeping track of the countless related tasks remains equal parts art and science, when done correctly. In this hour-long webcast a panel of restaurant development professionals shared their experiences and expertise about successfully managing projects from concept to completion. These are the slides from the free webcast.
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Surya Adavi
Objectives: Developing a concept for a new business vertical creation for a shopping mall giant to diversify the risk of investment and maximize the operational synergies to boost its brand image.
,Introduction,Business Idea,Purpose of the Report,Vision,Mission Statement,Marketing,Management, Quality Management,Risk Management,Contingency Plan,Business Capital Details,Financial Projection, Business Details, Operating Procedure,Rules and Regulations,Future Plan,Innovation
Dear Sir/Madam,,
Greetings from “Hotel Royal Classic”
“Welcome to Hospitality``!!!!!
We, from “Hotel Royal Classic” take the opportunity to introduce ourselves to you and your esteemed organization with varied hospitality services and quintessential space for various occasions, to match your style, standards, tastes and preferences. We have carved a unique niche with elegance, exceptional services embodying luxury & comfort for all our guests & visitors
Before you start writing your business plan for your bar business, spend as much time as you can to reading through some samples of bar or food and restaurant business plan templates. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample bar business plan example for you to get a good idea about how a perfect bar business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/bar-business-plan-example
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Surya Adavi
Objectives: Developing a concept for a new business vertical creation for a shopping mall giant to diversify the risk of investment and maximize the operational synergies to boost its brand image.
,Introduction,Business Idea,Purpose of the Report,Vision,Mission Statement,Marketing,Management, Quality Management,Risk Management,Contingency Plan,Business Capital Details,Financial Projection, Business Details, Operating Procedure,Rules and Regulations,Future Plan,Innovation
Dear Sir/Madam,,
Greetings from “Hotel Royal Classic”
“Welcome to Hospitality``!!!!!
We, from “Hotel Royal Classic” take the opportunity to introduce ourselves to you and your esteemed organization with varied hospitality services and quintessential space for various occasions, to match your style, standards, tastes and preferences. We have carved a unique niche with elegance, exceptional services embodying luxury & comfort for all our guests & visitors
Before you start writing your business plan for your bar business, spend as much time as you can to reading through some samples of bar or food and restaurant business plan templates. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample bar business plan example for you to get a good idea about how a perfect bar business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/bar-business-plan-example
Entrepreneurship Assignment:
I always dream of opening a restaurant and make my own
So This project make me realise how i can open one with a lot of research and knowledge.
We find lots of foreign food restaurants like Indian, Chinese, Japanese and Italian food but we have not been introduced by our tribal foods.
1. We also miss our regional food in our city life.
2. Taking that as advantage as an entrepreneur now we want to introduce the High Land Tribal Food Restaurant.
3. Where we serve many delicious Tribal & Regional Food Items.
4. It is for those people who like change of food taste and environment.
V Cook 4 U....as the words explain everything concerned with these. Above all....Your Taste. DELIVERED.
Vcook4U, is concerned with the healthy food, without any compromise on the TASTE.
Every time, the food reaches to you is exclusively cooked for you, keeping your need of the taste in production.
Changing the way you had your food, now switch to Vcook4U, and get your taste.DELIVERED
“The impact of Blue Economy on Sustainable Development of Bangladesh.” part 2...Md. Mamun Hasan Biddut
Natural resource manipulation has been the foremost feature for economic development and trade for most of world history. At present, it is generally accepted that economic advancement around the world is leading to the unalterable exhaustion of natural resources, environmental degradation and resulting threat to future generations, which are vital reasons and challenges for reconsidering economic patterns. At present Environmental resources are denoted as economic assets and called “natural capital”.
“The impact of Blue Economy on Sustainable Development of Bangladesh.” part 1...Md. Mamun Hasan Biddut
Natural resource manipulation has been the foremost feature for economic development and trade for most of world history. At present, it is generally accepted that economic advancement around the world is leading to the unalterable exhaustion of natural resources, environmental degradation and resulting threat to future generations, which are vital reasons and challenges for reconsidering economic patterns. At present Environmental resources are denoted as economic assets and called “natural capital”.
“The Prospects of Halal Tourism Development in Bangladesh”. part-2.pdfMd. Mamun Hasan Biddut
Halal tourism is a new product in the tourism industry market. This niche market offers a great prospective for halal tourism. Halal is becoming a global mark for quality assurance, and related to trade and other sectors. Nowadays, Halal tourism has become a global brand and many of non-Muslims consume Halal products. For example, (e.g., Japan and South Korea, UAE, Malaysia) have been adopting halal tourism by offering and delivering halal tourism products and services. As Bangladesh is very new in the Halal tourism market so it is hard to compete with a country like Malaysia, Indonesia, UAE who already grasps the top position in the Halal market.
“The Prospects of Halal Tourism Development in Bangladesh”. part-1.pdfMd. Mamun Hasan Biddut
Halal tourism is a new product in the tourism industry market. This niche market offers a great prospective for halal tourism. Halal is becoming a global mark for quality assurance, and related to trade and other sectors. Nowadays, Halal tourism has become a global brand and many of non-Muslims consume Halal products. For example, (e.g., Japan and South Korea, UAE, Malaysia) have been adopting halal tourism by offering and delivering halal tourism products and services. As Bangladesh is very new in the Halal tourism market so it is hard to compete with a country like Malaysia, Indonesia, UAE who already grasps the top position in the Halal market.
Provisional estimates of GDP for fy 2018 19 and final estimates of GDP for fy...Md. Mamun Hasan Biddut
According to the Bangladesh Bureau of Statistics (BBS), Bangladesh GDP grew by 5.24 per cent during 2019-20 raising the per capita income by US$155 to US$2,064. This growth rate has been achieved when the global economy is contracting, in particular the whole developed world where according to the Organization for Economic Cooperation and Development (OECD) major economies are expected to contract by 2.4 per cent in 2020. The World Bank GDP projection for 2020 predicts a fall by 2.5 per cent for developing countries and 1.8 per cent for developed countries. Even the neighboring country India recorded a contraction of the economy by 23.9 per cent during the April-June quarter of 2020.
This growth rate is also much above the economic growth forecast provided for Bangladesh by the World Bank (WB) at 1.6 percent, International Monetary Fund (IMF) at 3.8 percent and Asian Development Bank (ADB) at 4.5 percent for 2020. While these forecast figures are for the calendar year 2020, but the BBS growth figure is for the 2019-20 financial year. In fact, the Bangladesh government believes that the economy is on track to achieve 8.2 per cent growth rate in 2020-21 and also expects the economy to rebound at a higher pace than before after the pandemic is over (FE, August, 28). There is an implicit message that the economy is not only trekking back to pre-pandemic levels but also will surpass that.
The objective of the Blue economy initiative – the maritime pillar of the future strategy – is to promote smart, sustainable and inclusive growth and employment opportunities in Bangladesh's maritime economic activities in the short, medium and long-term time frames.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
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10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
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2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
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When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
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- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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So is there science behind what makes people absolutely irresistible on camera?
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
1. Business Plan on: “Deb tero parbon Restaurant”
Submitted to:
Dr. Santus Kumar Deb
Assistant Professor
Department of Tourism and Hospitality Management
Faculty of Business Studies
University of Dhaka
Submitted by:
Group: Tourism Concord
Batch: 8th
Section: B
Date of Submission: 02th December, 2018
Department of Tourism and Hospitality management, University of Dhaka.
2. Group Profile
No. Name ID
1 MD. Towhidul Alam 20
2 MD. Zahidul Islam 54
3 Khushi Akter 74
4 Tasnuva Jannat Jhinuk 80
5 Pipasa Akhter 94
6 MD. Mamun Hasan 96
7 Mehedi Anjam Hasib 98
3. EXECUTIVE SUMMARY:
The business plan is to establish a traditional and ethnic Bengali meal restaurant in Dhaka with a minimum
of 40 seats. It will provide traditional delicious Bengali traditional and ethnic dished and high quality
service with home-feeling atmosphere. The restaurant will be owned by 7 persons. So it will be a
partnership business. The owners shall perform duty of the Executive Manager on routine base. In
addition, two chefs, three waiters will be appointed. They will work on shifts.
Traditional and ethnic Bengali dishes will be served in our restaurant. There will be buffet and À la carte
service will be available for our customers. Our main target customers are Business people, foreigners,
tourists, and people of age groups 20-29 and 30-39. The size of the restaurant will be about 80 sq. meters.
Different marketing tools such as mass media, restaurant website, social media, word of mouth, local store
marketing will be used to approach to our potential customers.
DESCRIPTION OF THE BUSINESS IDEA
Establishing a Traditional and ethnic Bengali dishes Restaurant in Dhaka is an idea of the researchers of
this study. The researchers are the students at University of Dhaka. The authors decided to do something
after their graduation which will give them independence and flexibility. After doing a thorough market
research and considering all other factors, the researchers are motivated to start a restaurant business of
their own. The restaurant will be a unique restaurant in Dhaka city center offering traditional Bangladeshi
cuisine. It will be a restaurant dedicated to provide delicious, healthy, hygienic, quality ethnic Bangladeshi
food at affordable prices. We want to provide a friendly and homely atmosphere to our customers so that
they come back again with new customers.
The restaurant will arrange special evening to celebrate special occasions such as Fathers day, Mother’s
Day, Valentine’s Day, Easter Sunday, Christmas, New Year's Eve, Bengali New Year, Labor Day,
Independence Day, International mother language day, Victory day, Durga puga, ‘Eid utshab. Ethnic food
nights will also be organized in our restaurant. It can be expected that these kinds of events will attract
4. more customers to our restaurant. People can also reserve our place for private parties and deliver foods
for private occasions.
The restaurant will be an outstanding dining place of authentic Traditional and ethnic Bengali dishes with
a minimum of 40 seats. Our restaurant will offer a buffet service which will be available from 11:00 to
15:00. There will also be À la carte menu available in our restaurant. We will serve all days of the week
except Sunday.
Our working hours will be from 11:00 to 22:00 on weekdays and on Saturday from 12:00 to 22:00. We
will be closed on Sunday. It is predicted that the total operation day of the restaurant will be 317 days in
a year. And there will be approximately 40 seats available for dining in. The price of our lunch buffet will
be $10. The estimated average lunch price is $12 and the average dinner price is $15. This price has been
set after calculating our expenses, profit and observing our competitor’s food price level. The customer
survey result with the potential customers is also taken into consideration while setting the price of the
foods. It has been estimated that in the first year the restaurant can sell 50 units buffet lunch, 30 units’
lunch and 30unit dinner per day. The restaurant will be open for 317 days in a year. Customers can pay
their bills by cash, debit card and credit card.
PRODUCTS AND SERVICES
The main products of the restaurant are delicious Bangladeshi cuisine which will be served with quality
service. The main courses include chicken, lamb and beef curry (gravy dishes made with spices, herbs and
hot chilies) dishes, chicken and beef kebab, traditional and special biryani dishes and special fish dishes.
Main dishes will be accompanied by side dishes like Shobji (mixed vegetables), dal (soups), bhorta
(mashed potatoes, mashed vegetables). Plain rice, special rice, vegetable rice, paratha (multi-layered flat
bread), nan (flat bread cooked in a tandoor oven) will also be served along with the main and side dishes.
Traditional Bengali desserts such as pitha (cake made from rice or wheat flour), sandesh (made from
5. cheese, milk, sugar, curd), roshogolla (cheese balls in syrup), misti doi (sweet yoghurt), Chomchom (an
oval shaped traditional sweet which is made from milk, flour, cream and sugar), payesh/ kheer (creamy
rice pudding), halua (made from nut, butter and sugar) will be served for our guests. The restaurant will
also serve drinks like Borhani (traditional yogurt drink), lassi (drink made from yoghurt, water, fruit
juice), Faluda (made with milk, rose syrup and basil seeds), Sharbat (cool refreshing iced soft drink made
from sugar, fruit, flowers, herbs), doodh cha (tea made with milk). (Detailed menu can be found in
Apendix 3)
Homely environment will be ensured inside of the restaurant. When customers enter the restaurant, a food
server greets, welcomes and take them to an available table, presents the menu and suggest dishes if they
need any help for choosing the food.
There will also be take away service available in the restaurant. If customers need take out service, they
can come to the counter, chose food and drinks from the menu and order. Customers who are placing
orders for taking away, will be offered complimentary coffee if they wish to have a cup of coffee until
their order is ready to be taken away. Proper packaging such as curry packing containers, paper wrappers,
aluminum tray, clamshell tray, cardboard box, plastic packaging will be used for take-out foods.
The waiters and waitresses working in the restaurant will be given proper training on the menu, running
system of the restaurant, how to greet the customers, how to take orders, serving coffee and dessert,
presenting the bill to the customer, closing duties, cleaning tasks. The restaurant will always be kept very
neat and clean. Used tables will be cleaned as soon as possible after the customers’ leaving. Tableware,
table and chairs will always be kept in order. Restrooms will always be kept clean air freshener will be
used couple of times in a day or when necessary.
6. OPERATIONS
Location:
Location is one of the most important things of any kind of businesses. It has been said that there are three
vital factors to run a successful retail business - 3 L principle; Location, location, and location” (Mariani,
J. 2001, 85). This is also true for restaurant business. The possible locations of the restaurant are near the
“Hazrat Shahjalal International Airport”.
Opening hours:
The opening hours of our restaurant is shown in the following table:
Opening hours
Monday-Friday 11.30 Am to 02:00Pm
Saturday 12:00 Pm to 01:00 Am
Sunday Closed
Figure: Opening hours of the restaurant
Logistics:
Suppliers play vital roles to operate a restaurant successfully. The company will mainly use local
wholesale food distributors. The special ingredients will be collected from any areas in Bangladesh. All
ingredients should arrive to our restaurant on time and in good condition. The restaurant will use those
suppliers who can provide quality raw materials on time and at good price.
7. Employee training and education:
All employees working in the restaurant must have basic knowledge of food hygiene because they will be
unpackaged foodstuffs. Employees working in the restaurant must obtain a Hygiene training certificate
which entitle them to handle perishable foods such as meat, fish, dairy products. One worker working in
the food related work should make sure that he/ she obtains the Hygiene certificate within three months
of their stating work.
Proper training is very important for the employees to run the restaurant effectively. An orientation
program will be organized which will help the employees to become acquainted with the restaurant
environment. Restaurant concept, history, mission, philosophy will be explained to them in the orientation
program. All employees will be trained on our company culture so that they can embrace the concept of
the restaurant. All employees will get instructions and hands-on training on safety, food hygiene, their
duties, knowledge of the menu, service standard. We will encourage them to feel like a family rather than
a group of people just working somewhere.
We will encourage our employees who want to further their education. Flexible work schedule will be
made for them who want to study more.
Maintaining and tracking inventory:
Marinating and tracking inventory is very important for a restaurant to reduce the cost of food production.
The cost of food production takes the major portion of cost of any restaurant. Inventory will be done
frequently to ensure there is no shortage or surplus in the stock to place the exact order. For some products
it will be done daily, for some items weekly or twice in a week. Whenever the inventory is done, it should
be make sure that inventory is done before the order is placed. Inventory will be taken before the restaurant
opens or after the restaurant has closed. Because it is quite difficult to get the exact inventory while the
restaurant is running. First in first out (FIFO) method will be used to minimize the spoilage of the food.
Inventory count sheets will be used to keep the records of all items. Daily inventory will be done by the
8. chef and cross-checked by the executive manager. Weekly inventory will be cross checked by the
executive manager before placing the order.
FOOD PRODUCTION
Most of the foods will be made from scratch in the kitchen. High standard for cleanliness in the kitchen,
food hygiene, and food safety will be ensured by the chef and monitored by the executive manager.
Different cooking methods such as baking, pan-frying, surface heating, grilling, roasting, boiling, stewing,
frying will be used to prepare different dishes; baking. Spices are an inevitable part of Bengali cuisine.
Herbs and spices give Bengali food a perfect flavor. Different spices such as chili powder, turmeric,
coriander, wild celery, ginger, garlic, cardamom, cinnamon, bay leaf, cumin seed, black cumin, black
pepper, nigella seed, sesame seed, mustard seed, mustard oil, mint, basil, saffron, rose water, vinegar,
Panch phoron (blend of different spices like nigella, cumin, fenugreek, fennel seeds), garam masala
(mixture of ground spices like black and white peppercorns, cloves, cinnamon, nutmeg and mace, black
and green cardamom pods, bay leafs) will be used to get the traditional Bengali flavor.
9. Figure 3: Traditional Bengali spices (http://oo.com.bd/home.php?cat=741)
We will use lactose free food ingredients to prepare our dishes. 17% of the Finns have lactose intolerance
(YLE). We have to take it into consideration when we prepare foods. Usually, dairy products such as milk,
ice cream, cheese as well as bread and cereals cause lactose intolerance.
MANAGEMENT
Human resources:
The owners will also perform the duties of Executive Manager. The executive manager is responsible for
managing chefs and the waiters. He is also responsible for inventory system, marketing and advertisement,
cash counter and financials. There will be two chefs working by shifts in our restaurant. For the chef
position, we are looking for someone who is experienced in Bangladeshi cooking. Three waiters will be
appointed. They will also work by shifts. All employees will be appointed before the actual opening of
the restaurant because they should be trained before the restaurant starts. We will also appoint some part-
time employees who can work with us when necessary.
10. Management structure:
Figure: Management structure of the restaurant
The owners will also perform as Executive Manager of the restaurant. The chefs will report to the
executive manager. The waiters will report to the executive manager. The manager will also help the chefs
and waiters when necessary.
MARKETING AND ADVERTISING
Launch marketing:
To raise awareness among the prospective customers, brochures and discount coupons will be spread.
Restaurant pictures, menu with pictures, prices and special offers will be included in the brochures.
Executive Manager
Chef/ Day shift
Chef/ Evening
shift
Waiters
11. Mass media:
We want to place advertisements in local newspapers. We can place ads in daily newspaper like The daily
prothom Alo or The Daily Star, different magazines and leaflets will be a good sources of mass media.
Restaurant website:
One website will be created for the restaurant. The website will be simple, easy-to follow and user-
friendly. The restaurant website will contain information about concept and background information of
the restaurant, special offers, menu, business hours, and contact information.
The design of the website will be outsourced from a Bangladeshi web designing company which is more
cost-efficient. The researcher has already contacted with some Bangladeshi web designing companies to
know about the cost of web designing of the restaurant.
Social media:
The restaurant can use social network websites like Facebook, twitter, you tube, Instagram, Google +,
LinkedIn. The restaurant can reach large numbers of people within a very short time and at free of cost.
One Facebook page can be created to reach more people and keep the customers up-to-date about the
happenings of the restaurant. The Facebook page will be created before the actual business kicks off. The
Facebook page will be used to update about the events, post food recopies, food menus, cooking lessons
and cooking videos.
Word-of-mouth:
The restaurant will use the word of mouth (WOM) tactics. Word of mouth is such a method of advertising
which is most effective and least expensive. Special occasions such as Valentine’s Day, Easter Dinner,
New Year's Eve, Bengali New Year, will be celebrated in the restaurant. The present customers will be
encouraged to bring new customers, if they are pleased with the food quality, price and service of the
restaurant.
12. Local store marketing:
Local store marketing takes place in the area where the business is operated. Sometimes it is also known
as neighborhood marketing or grassroots marketing. Restaurant brochures containing restaurant pictures,
menu, prices, special offers, location with a small map, contact information will be distributed to the local
hotels, travel agencies and offices.
MARKET ANALYSIS
Present situation of the market:
Dhaka is the capital city of Bangladesh. The population of the Dhaka is about 20 million. The number
foreigners are growing day by day in Dhaka.
To meet the increasing demand of the customers for quality food more restaurants are needed in Dhaka.
Nowadays there are different types of restaurant in the industry. To take some example, fast food
restaurant, family style, fine dining, ethnic, cafeterias, coffeehouses. In this case, our restaurant is going
to be a full-service restaurant that serves lunch and dinners at moderate price in a well-decorated
atmosphere with high quality service.
There is huge competition among the Dhaka city restaurants. However, our restaurant will be a unique
one because it will focus more on traditional cuisine. Foreign tourists coming to Dhaka is also our target
customers. We will cooperate with local hotels in the city center to provide our restaurant brochures to
foreign tourists.
13. OPPORTUNITIES AND RISKS
SWOT analysis:
The word SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT is external and
internal analysis of a company which analyze company’s strengths, weaknesses, opportunities and threats.
External environmental factors consist of competition, opportunities, threats, changing trends, socio-
economic, legal, ethical, political and technological change. Whereas strengths and weaknesses of a
company are the internal factors of a company. Knowledge, trained employees, products, quality service,
good management are the strengths of a company. On the other hand, inefficient employees, poor use of
technology, less reputation can be defined as weaknesses of a company.
Strength
1. Offering traditional and ethnic foods
2. Homely atmosphere
3. Motivated staff
4. Quality service
5.Affordable prices
Weakness
• 1. New in the market
• 2. Management has no practical experience
• 3. Running a restaurant business in
Bangladesh.
• 4. No experience of working as an entrepreneur
before.
14. Opportunities
• 1.Increased number of foreigners
• 2.Change in food habit
• 3.Opportunity to promote
Bangladeshi cuisine and culture.
4. Foreign guests are becoming interested local
cuisine.
Threats
• 1.There are many ethnic restaurants such as
Nepalese, Indian, Vietnamese, Chinese
restaurants in Dhaka city center.
• 2.Lack of food ingredients
• 3.Increasing competitors
Table: SWOT analysis of the restaurant
Some barriers that affect our business:
There are always some barriers of running a business. Identifying, analyzing and eliminating those risks
are very important for the management of the restaurant.
Here are the top ten risks that our restaurant can encounter:
It is hard to forecast how long it takes for customers to accept and like our ethnic food
Unexpected costs: prices of the food ingredients, utilities can be hiked up. Bank can raise the
interest rate of our loan.
Lack of funds
Lack of food supplies
Competition among existing restaurants
Accidents such as fire or injuries may occur the restaurant
Not getting qualified employees
Change in government laws regarding taxes, opening hours
Customers disposable income may decrease due to high taxes
Economic crisis (People may start more cooking at home than dining outside) It is true that some
risks are very difficult to avoid. However, some precautionary measures can be taken to avoid
the risks. To take some example, getting insurance for the restaurant and for the employees,
aggressive marketing if there is high competition in the market.
15. FINANCIAL PLAN
Investment:
As calculated by the researcher, the required capital is $108260. $23900 will be the investor’s own
investment and the rest of the amount which is 84360 Us dollar has to be borrowed from the bank. The
loan amount will be financed through a commercial bank for 5 years with a 6 % yearly interest. We will
have working capital of 39900 Us dollar which can cover our initial three months’ salaries, rent and other
expenses like maintaining accounts.
Investment Amount (Us Dollar)
Stationery 400
Desktop computer 500
Printer 300
Website 800
Decoration/ Interior design 4000
Furniture 12000
Kitchen equipment 50000
POS terminal (made-in-china.com) 350
Working capital ( 3 months)
Salaries 24000
Rent 14400
Accounting 1500
Total 108260
Table: Investment cost
16. Assets and depreciation:
The restaurant will have tangible assets like furniture, kitchen equipment and decoration.
The 10 % depreciation rate will be calculated for all of its tangible assets.
Tangible assets Value Depreciation (Each year)
Furniture 12000 1200
Kitchen equipment 50000 5000
Decoration 4000 400
Total 66000 6600
Table 3: Depreciation calculation
Bank loan and interest:
As mentioned earlier the company will be financed by both equity and bank loan. We are able to pay back
the loan amount and interest in five years. We are able to pay 6% interest per annum. It should be noted
that the repayment amount remains unchanged and the interest decreases with time.
The calculation of interest and repayment is shown in the following table:
Total loan amount 84360
Period (month) 60
Interest rate 6%
Payment (monthly) 1,553.62
Interest (First month) 281.20
Principal amount (First month) 1,272.42
Payment (One year) 18643.44
Interest (for first year) 2857.56
Interest (for second year) 2454.72
Interest (for two years, in total) 3514
17. Table: Loan, repayment and interest
Salaries for the employees:
Two chefs will be appointed who will work in shifts. In addition, there will be three waiters who will also
work in shifts. Waiters will also help the chefs if necessary. In the calculation of the yearly salaries which
can be found in income statement and also in cash flow analysis, salaries are increased 5% each year.
Day hour
rate
Evening
hour rate
Working
hours/ day
time
Working
hours/
evening
time
Day
hours/
weekly
Evening
hours/
weekly
Monthly
salary
$
Chef/
Evening
shift
11.23 12.35 1 5 6 30 1874
Chef/Day
shift
11.23 12.35 6 0 36 0 1730
Waiter 1 9.88 10.86 6 0 36 0 1673
Waiter 2 9.80 10.78 1 5 6 30 1635
Waiter 3 9.80 10.78 4 0 24 1006
Total $7918
Table 5: Planned salary for the employees
Planned income statement:
We expect that our sales will increase 10% each year as people will know more about our place, our
delicious dishes and quality services. Forecasted amount of sales are 50 units for buffet lunch, 20 units for
lunch and 40 units for dinner per day. The price of our lunch buffet will be $10. The estimated average
lunch price is $12.5 and the average dinner price is $15. We will remain open all days of the week except
18. Sunday. In average our daily sales will be $1350 (50x $10 from buffet + 20x $12.5 from lunch + 40x $15
from dinner sales). We have approximately 317 working days in a year. So our yearly forecasted sales
amount is $427950.
Figure: Sales mix
Cash flow analysis:
The amount $23900 which will be invested by the investor can be used as the opening balance of the
company.
Year 1 Year 2 Year 3 Year 4 Total
Cash inflows
Opening/ Beginning cash balance 23900 90060 91252 114239
Bank loan 84360 0 0 0
Sales 427950 492143 565964 650859
Total cash inflows 536210 582203 657216 765098
Cash outflows
Ingredients 149783 172250 198087 227801
Salaries 95016 99767 104755 109993
Additional costs for salaries 29028 30479 32003 33603
50
20
40
Sales (Units per day)
Buffet Lunch Dinner
20. Decoration 4000
(-) Depreciation 1600 2400
$202903 $202903
Table: Balance sheet for the first four years
CONCLUSION
The proposed Traditional and ethnic Bengali dishes in Dhaka is going to be a new destination for the
ethnic food lovers. The restaurant will create an exceptional homely dining environment which will clearly
differentiate the restaurant from the other competitors of the market. A handsome amount of foreign
person visits in our country. Most of them come here for business purposes, specially from European
countries. Usually they are habituated at their continental food items, at present they are showing their
interest in South Asian cuisine.