1. Mark Cleveland 949-290-2035
Costa Mesa CA avantinatural.com avanticafeoc@aol.co
m
Executive chef, culinary consulting, menu, recipe, culinary concept & product
developer, expert in whole food & nutritional menu planning. Media content
development including lifestyle video programming, print & online cookbooks, blog &
social media
Professional Experience
Avanti Natural Inc /Avanti Culinary
Consulting
Orange County, CA
President / Chef Owner 2005- present
• Opened Avanti Café in Costa Mesa. Organic vegetarian restaurant. 9 year run from
2005- 2014
• Established the Avanti brand as the long standing leader in Organic, Sustainable,
Local, Flavorful Cuisine
• Managed financial & business components successfully in a competitive industry
• Hired, managed, mentored and trained all staff
• Designed menus & created all recipes & production items in house, using finest
quality locally sourced organic ingredients
• Developed devoted customer base and brand loyalty
• Created, designed & managed marketing and PR for Avanti including all social
media marketing, including Facebook, Twitter, Pinterest, Instagram, etc.
Important Avanti Natural Accolad e s
* Most memorable meal of 2005 OC Register
* #1 Vegetarian Restaurant in Orange County 2007 aol City Guide
* Best Restaurant in Orange County 2008 OC Weekly
* WINNER Chopin Vodka recipe contest: Spanish style smoked pepper
stuffed olive 2008
* Top 10 Tacos in Orange County 2011 OC Weekly
* Best Margarita 2011 OC Weekly
* WINNER Southern Peanut Council recipe contest: Orange Dijon peanut &
grape platter w/ champagne grape garnish 2011
* Top 10 Pizzas in Orange County 2012 Gayot
* Best spots for vegetarians Orange County 2012 CBS 2 LA
* Top 10 Heart Healthy Restaurants in Orange County 2012 Gayot
* 35 Epic Sandwiches: Avanti Grilled Cheesy Goodness 2012 Orange Coast
Magazine
* Nominee & top finalist Vegetarian Restaurant category Golden Foodie
Awards 2012
* Five Must Go Places for Lunch 2013 Travel Costa Mesa
* WINNER Earth Balance Recipe Contest: Chocolate coconut peanut pie
2014
BIAN Orange County, CA
Chef Owner 1996- 2005
• Created original recipes for the SuperFoods RX by Steven Pratt, M.D. & Kathy
Matthews, Gourmet Pacific infused avocado oils, Whole Foods Market, Laguna Culinary
Arts and more
• Developed a personal chef service for professional clients, providing nutritious and
healthy meals
• Researched and developed menu plans & recipes using holistic, healing, natural and
organic ingredients for optimum wellness
• Catered exclusive dinner parties for discriminating culinary connoisseurs

2. • Taught and developed courses & recipes in gourmet cooking and healthy living for
home cooks and culinary professionals at Laguna Culinary Arts, Sur la Table, Whole
Foods Markets and Wild Oats
BIAN Co, Ltd Tokyo, Japan
Owner / Director 1992- 1996
• Provided professional interior architecture/design & catering services for major US
and Japanese corporations, executives and embassies
• Executive partner responsible for business management & growth, client
development & completing all projects creatively, on time & within budget
Seibu Saison Group Tokyo, Japan
Consultant 1987- 1992
• Director at Foreign Customer Liaison Office (FCLO) for high-end Embassy and
executive level clients at Ginza’s stylish Yurakucho Seibu department store,
specializing in interior architecture & design, space planning, furniture design, party
planning & catering via the prestigious Sakagura Market
• Catered Canadian Ambassador’s BBQ Garden Party for five years ‘87 - ‘91
Education
University of California at Berkeley May 1984
• Bachelor of Arts Degree in Architectural Design
• Completed graduate level courses and selected for work/study internship
Northwestern University 1979- 1980
• Studied communications, design and philosophy