Christian Buckley is the Director of Product Evangelism at Axceler. He has experience working at Microsoft as an MVP for SharePoint Server. He co-founded and sold a collaboration software company. He has authored books on SharePoint and software configuration management. He is advocating for the importance of metadata and taxonomy for improving collaboration and search capabilities in SharePoint.

2. Christian Buckley, Director of Product Evangelism at Axceler
• Microsoft MVP for SharePoint Server
• Most recently at Microsoft, part of the Microsoft Managed Services
team (now Office365-Dedicated) and then Advertising Operations
• Prior to Microsoft, was a senior consultant, working in the software,
supply chain, and grid technology spaces focusing on collaboration
• Co-founded and sold a collaboration software company to Rational
Software. At another startup (E2open), helped design, build, and
deploy a SharePoint-like collaboration platform (Collaboration
Manager), onboarding numerous high-tech manufacturing companies,
including Hitachi, Matsushita (Panasonic), and Seagate
• Co-authored ‘Microsoft SharePoint 2010: Creating and Implementing
Real-World Projects’ link (MS Press, March 2012) and 3 books on
software configuration management.
• Twitter: @buckleyplanet Blog: buckleyplanet.com Email: cbuck@axceler.com

3. Just released from Microsoft Press
Order your copy at http://oreil.ly/qC4loT
Tackle 10 common business problems with proven
SharePoint solutions
• Set up a help desk solution to track service requests
• Build a modest project management system
• Design a scheduling system to manage resources
• Create a site to support geographically dispersed teams
• Implement a course registration system
• Build a learning center with training classes and
resources
• Design a team blog platform to review content
• Create a process to coordinate RFP responses
• Set up a FAQ system to help users find answers quickly
• Implement a cost-effective contact management system

4. Improving Collaboration since 2007
Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms
Delivered award-winning administration and migration
software since 1994, for SharePoint since 2007
Over 2,000 global customers
Dramatically improve the management
of SharePoint
Innovative products that improve security, scalability,
reliability, “deployability”
Making IT more effective and efficient and lower the total
cost of ownership
Focus on solving specific SharePoint
problems (Administration & Migration)
Coach enterprises on SharePoint best practices
Give administrators the most innovative tools available
Anticipate customers’ needs
Deliver best of breed offerings
Stay in lock step with SharePoint development and market trends

7. How productive are your
end users on SharePoint?

8. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

12. Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com

14. What are you doing to make
your end users productive?

18. What is metadata?

20. Case Study
Users
My Site
Corporate Departments Teams
Empowerment
Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com

21. The Role of Metadata
Scott Singleton, Managed Metadata in SharePoint 2010 http://slidesha.re/hNPeAQ

22. End Users
Search
Governance
Social Media
Taxonomy Ad Hoc
Metadata

24. Why taxonomy is important
(a very realistic scenario. really)

25. 1. When you don’t have a plan for
metadata, it impacts the quality of
your taxonomy

26. 2. When your taxonomy is weak, it
impacts your overall information
architecture

27. 3. When you don’t have a plan for
metadata, it also impacts your ability
to utilize the full potential of social

28. 4. A weak information architecture
impacts your ability to properly
govern your environment

29. 5. Without proper governance,
you open up your environment
to site sprawl

30. 6. If you allow site sprawl to take
hold, people begin to undervalue
their roles, and the value of the
platform within the company

31. 7. When people undervalue the
value of the platform, they begin to
question other decisions being
made by the management team

32. 8. When people question
management, a general feeling of
apathy and corporate malaise begins
to fester

33. 9. When people start not caring
about work, they tend to call in sick
or avoid any real accountability

34. 10. As worker productivity slides,
management looks for other
opportunities to automate and drive
down costs and increase
productivity

35. 11. In the search for increased
productivity, management will begin
replacing basic functions with
complex systems, including robotics

36. 12. As the robots improve
productivity and increase output,
management spends more to build
even bigger and better robots

37. 13. As the robots increase in
intelligence and capability, they then
begin creating their own kind

38. 14. As the robots slowly take over,
humans begin to revolt and fight
back against the machines

39. 15. Just as the humans begin to turn
the tide, that’s when the aliens
attack

40. 16. Unlike the movie War of the
Worlds (with Tom Cruise), the aliens
have been living among us for many
years (Tom most likely one of them),
adapting to our biological ecosystem

41. 17. After several more hundred
years, the aliens will use up all of our
natural resources, and depart from
earth, leaving us with a damaged
shell of a planet

42. 18. As humans begin to sort through
the alien and robot trash that covers
90% of our planet, they create a
basic form of government for the
few who remain

43. 19. The new government strings
together from the wreckage a few
old computer systems in an effort to
better catalog remaining supplies
and coordinate with remote human
outposts

44. 20. The first order of business of
this new system?

45. Defining the system’s taxonomy

48. 

53. Vijai Anand, Customize SharePoint List Forms using InfoPath 2010, http://bit.ly/RwR1ky

56. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

57. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

59. Why SharePoint needs social

67. • End user-generated
• Personally applied
social

68. people applying their own tags
tags that make sense to them
the words and concepts
people use
any value

69. your own vocabulary
your intimate knowledge
correlate discovered content

70. Taxonomy Folksonomy
• Paper • Paper
• Airplane • Flight
• White • Airplane
• Toy • Design
• White
• Toy
• Origami
• Technique
• Distance

71. taxonomy
folksonomy
Opportunity to improve global search

74. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

75. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

76. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

77. • Individual words or phrases are added to a Term Set with governance and proactive
management (create, copy, reuse, merge, deprecate, move or delete)

83. Get the most out of OOTB

84. Christian Buckley
cbuck@axceler.com
+1 425-246-2823
@buckleyPLANET
www.buckleyPLANET.com
and http://info.axceler.com
Order your copy at http://oreil.ly/qC4loT
Additional Resources
On The Importance of Metadata, Craig Mullins http://bit.ly/cOWp2F
Enabling Social Media through Metadata http://slidesha.re/gdjoaz
Managed Metadata in SharePoint 2010, Scott Singleton http://slidesha.re/hNPeAQ
The Battle for Metadata in SharePoint 2010, Michal Pisarek http://bit.ly/g7vFWN
5 Steps of a Successful SharePoint Site Transformation http://bit.ly/eB6qbN
Creating Passionate Users, Kathy Sierra http://headrush.typepad.com/

85. Sponsors
Enterprise
Standard

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