The document discusses the concept of social collaboration within organizations, highlighting its importance in fostering communication, engagement, and productivity. It emphasizes the shift from traditional systems of record to systems of engagement that break down silos and encourage real-time collaboration among employees. Key takeaways include understanding communication pain points, ensuring participation from all levels, and focusing on specific use cases to enhance collaboration.

1. Produced by: Supported by:
Living and Breathing the
Social Workplace
Michael A. Brown, PMP
JPMorgan Chase
@MikeAaronBrown
Daniel Kraft
NewsGator
@DanielKraft

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Key topics and take-aways
• What do we mean by „social‟ or „emergent‟ collaboration?
• What are “social collaboration” or “emergent collaboration” systems?
• Why do they work?
• Why do emergent collaboration platforms help solve the problem?
• Some critical success factors to consider
@MikeAaronBrown @DanielKraft

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Think about how you solve problems today
@MikeAaronBrown @DanielKraft
Where
should I
dine
tonight?
What TV
should I
purchase?
Which
hotel has
the best
view?
• Wisdom of the crowds
• Expertise from the source
• Trust
• Speed
Why?

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The drive behind internal social collaboration
Concepts and power of
External social software
+
The expertise and knowledge of
your internal workforce
=
• An engaged workforce
• Faster response
• Effective collaboration
• Better communications
Social Enterprise

5. Time4
Productivity4
Network
of Hands
Survival of the Social
@MikeAaronBrown @DanielKraft

6. Network
of Minds
Time4
Productivity4
Survival of the Social
Network
of Hands
@MikeAaronBrown @DanielKraft

7. Network
of Hearts
Time4
Productivity4
Network
of Minds
Network
of Hands
Survival of the Social
@MikeAaronBrown @DanielKraft

8. SHARE The SharePoint Conference for Business Users Slide 8
13% Product Development
24%
26%
5%
Operations & Distribution
Customer Services
2%
Marketing & Sales
Example: Financial Services
Business Support Functions
70%
@MikeAaronBrown @DanielKraft

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Let‘s have some fun
100m
100m
100m
Professional Services 11.3m
Consumer Packaged Goods 7.7m100m
Financial Services 6.4m
Manufacturing 5.3m
@MikeAaronBrown @DanielKraft

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Putting „social‟ into perspective
• “Collaboration” is nothing new
• Volume of information grows exponentially
• Access to that information becomes easier and cheaper
• Systems move from transactional to„systems of engagement’
@MikeAaronBrown @DanielKraft

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Systems of record becoming systems of engagement
* John Mancini – AIIM (Association for Information and Image Management)
@MikeAaronBrown @DanielKraft

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What do we mean by „social‟ collaboration?
• Social collaboration inside the company ≠ “Facebook for the
Corporation!”
• Instead, social collaboration IS:
• New modes of communication
• More real-time collaboration
• Pull vs. Push („Subscribe to content‟)
• Implicit and explicit knowledge – both content and content providers
• Breaking down traditional silos within the corporation
@MikeAaronBrown @DanielKraft

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Why have these platforms become so powerful?
• Globalization – business expansion, outsourcing, etc.
• Mergers & Acquisitions impacting „corporate culture‟
and knowledge transfer
• Speed to market
• The “consumerization of IT” – „power to the people‟
• Siloed business units
• Knowledge retention issues
• Mobile work force
• Collaboration or communication is more natural and
fluid (conversation threads, micro-blogging, tagging
content)
• Access to knowledge is made easier through expert
search, robust user profiles and communities of
practice
• Silos break down as employees begin to collaborate
with people they may never have met before
• Employees become more engaged in helping one
another solve problems and innovate solutions
• Mobile access to internal collaboration systems
leverage the concepts of Facebook or Twitter in their
simplicity and power (profiles, communities, activity
streams, micro-blogging, etc.)
Challenges Opportunities
@MikeAaronBrown @DanielKraft

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Some real world examples
• Corporate recruiters come together to share requirements & candidates
• Lines of business across the country share best practices, updates on
new government regulations and rulings, and presentation materials
• Software application users come together and help one another with
problem-solving solutions, sample sites and information on product
upgrades and features
@MikeAaronBrown @DanielKraft

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Why are internal social platforms so powerful?
• Internal social platforms break down silos quickly
• They level the playing field, flatting traditional corporate hierarchies
• “Expertise” bubbles up quickly
• People feel engaged and connected, leading to better productivity and
willingness to help solve a problem
@MikeAaronBrown @DanielKraft

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Key takeaways
• Internal social collaboration is not necessarily about
creating “Facebook” for the company. It‟s more about:
• Creating systems of engagement
• Breaking down traditional silos and barriers to communication
• Encouraging collaboration and communication
• When considering an internal social collaboration platform:
• Understand where the communication pain points are in your company
• Ensure both bottom-up and top-down participation
• Identify use cases or business processes that could be enhanced
• Critical mass matters! Social for 20 is not like social for 200,000
@MikeAaronBrown @DanielKraft