An outline of the leading social computing platforms and how they compare to the out of the box functionality in SharePoint 2010

1. SharePoint’s Social Computing Scorecard Christian Buckley Axceler @buckleyplanet

3. Microsoft Managed Services (now BPOS-Dedicated)

4. Advertising Operations, ad platform API program

5. Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration

6. Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM

7. At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco

8. I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th wedding anniversaryMy background

9. Improving Collaboration for 16+ Years Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms Delivered award-winning administration and migration software since 1994 Over 2,000 global customers Dramatically improve the management of SharePoint Innovative products that improve security, scalability, reliability, “deployability” Making IT more effective and efficient and lower the total cost of ownership Focus on solving specific SharePoint problems (Administration & Migration) Coach enterprises on SharePoint best practices Give administrators the most innovative tools available Anticipate customers’ needs Deliver best of breed offerings Stay in lock step with SharePoint development and market trends Axceler overview

11. What is social media in the enterprise?

12. Social media inside SharePoint

13. The scorecard, criteria

14. The contenders

15. SharePoint 2010 Scorecard

16. Summary – how SharePoint 2010 stacks upAgenda

17. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transformbroadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Wikipedia.org Definitions

18. The history of social media in a blink, http://mbresseel.spaces.live.com/Blog/cns%2133234018BF280C82%21345.entry

19. The Social Informatics Shift

20. The Social Informatics Shift Social Informatics is the study of information and communication tools in cultural and institutional contexts. It is a cross-disciplinary focus on usage patterns,and is a blend of sociology, anthropology, psychology, technology and business perspectives, examiningthe changing way in which we do business. (Wikipedia)

21. Btw, the word “app” was just made “word of the year” 2011 The Social Informatics Shift

22. The History of Social Media Bulletin Board Systems (BBS’s) – (1979 – 1995) Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/

23. The History of Social Media Commercial Online Services (1979 – 2001) http://socialmediarockstar.com/history-of-social-media

24. What is Social Media in the Enterprise? The Dawn of the Word Wide Web – 1991

25. What is Social Media in the Enterprise? IRC, ICQ and Instant Messenger

26. The History of Social Media P2P – BitTorrent – and “Social” Media Sharing

27. The History of Social Media Social Networking & Social News Websites

28. What is Social Media in the Enterprise?

29. The History of Social Media The Real-Time Statusphere & Location-based Social Web (2008 – ???)

30. The Future of Social Media

31. Community management tools Open identity Microblogging Social CRM Enterprise applications gaining a social layer Activity streams Social search, analytics, and filtering Enterprise social media workflow Automated compliance monitoring Next-generation unified communications Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224 Emerging Enterprise Technologies

33. Ease of Entry – External

34. Discovery (expertise, interests)

35. Contextual Search

36. Enterprise Content Management (workflow, business process management)

37. Building Communities – External Focus

38. Team Collaboration – Internal Focus

39. Real-Time Connections

40. CostThe Scorecard / Criteria

41. Facebook Ning Yammer Salesforce Google docs Jive Box.net The Contenders

42. Facebook

44. Microblogging

45. Activity feeds

46. Photos and videos

47. Real-time chat

48. Groups / discussion forums

49. Advertising

50. Events

51. Blogging

53. Ease of Entry – External A

54. Discovery B-

55. Contextual Search D

56. Enterprise Content Management D

57. Building Communities A-

58. Team Collaboration F

59. Real-Time Connections A

61. Ning

63. Ease of Entry – External B+

64. Discovery C

65. Contextual Search F

66. Enterprise Content Management F

67. Building Communities A

68. Team Collaboration C+

69. Real-Time Connections C+

72. Search archives of messages/profiles/tags

74. Ease of Entry – External F

75. Discovery C

76. Contextual Search C

77. Enterprise Content Management F

78. Building Communities C

79. Team Collaboration D+

82. Sales visibility

83. Activity Stream

84. Collaboration

85. Manage & track campaigns

86. Complete customer profile

88. Ease of Entry – External F

89. Discovery B

90. Contextual Search D

91. Enterprise Content Management C+

92. Building Communities D

93. Team Collaboration D

96. Real time amendments

98. Ease of Entry – External B

99. Discovery F

100. Contextual Search F

101. Enterprise Content Management C

102. Building Communities F

103. Team Collaboration B+

105. Jive

106. Jive

108. Branded public communities

109. Team collaboration tools

110. Social CRM

111. Customer support accelerators

112. Network / expertise discovery

113. Metrics, usage patterns, network data

114. Integration with SharePoint

115. Uses OpenSocial API

117. Ease of Entry – External A

118. Discovery A

119. Contextual Search A

120. Enterprise Content Management B-

121. Building Communities A

122. Team Collaboration B

123. Real-Time Connections A

126. Sync desktop files to a box

127. Mobile app

128. Permission management

129. Integrated file viewer

131. Ease of Entry – External A

132. Discovery ?

133. Contextual Search D

134. Enterprise Content Management F

135. Building Communities F

136. Team Collaboration C

140. Advanced routing (w/metadata)

141. User profiles (My Sites)

142. Status updates/activity feeds

143. Knowledge mining

144. Bookmarks (replaces My Links)

145. Feedback/rating

146. Note board (Wall)

147. Podcasting kit

148. Social tagging

149. Expertise tagging

150. Wikis

151. Share & Track tab

152. Individual and team blogs

154. Ease of Entry – External C

155. Discovery B+

156. Contextual Search B+

157. Enterprise Content Management B+

158. Building Communities C

159. Team Collaboration A

161. Your Feedback is Important Please fill out a session evaluation form drop it off at the conference registration desk. Thank you!

162. Christian Buckleycbuck@axceler.com+1 425-246-2823@buckleyPLANETwww.buckleyPLANET.com Additional Resources Enabling Social Media through Metadata http://slidesha.re/gdjoaz Managed Metadata in SharePoint 2010, Scott Singleton http://slidesha.re/hNPeAQ The Battle for Metadata in SharePoint 2010, Michal Pisarek http://bit.ly/g7vFWN Contact me