Presented at SharePoint Saturday Netherlands 2016 - Business Level 100. I cannot tell you how many recent customers have simply indexed a universe of content with SharePoint Search OOTB (both SP and non-SP) and commented that “Search sucks” and “I can’t find anything relevant”. You will learn everything you need to know at this session to make use of very powerful OOTB configurable search functionality to “light up” your search experience and become the next Search Hero. No previous knowledge of SharePoint Search is assumed.
Collab365 global 2016_edmusters_searchzerotoheroEd Musters
I cannot tell you how many recent customers have simply indexed a universe of content with SharePoint Search OOTB (both SP and non-SP) and commented that “Search sucks” and “I can’t find anything relevant”. You will learn everything you need to know at this session to make use of very powerful OOTB configurable search functionality to “light up” your search experience and become the next Search Hero. No previous knowledge of SharePoint Search is assumed.
Presented at SharePoint Saturday Toronto July 9, 2016. I cannot tell you how many recent customers have simply indexed a universe of content with SharePoint Search OOTB (both SP and non-SP) and commented that “Search sucks” and “I can’t find anything relevant”. You will learn everything you need to know at this session to make use of very powerful OOTB configurable search functionality to “light up” your search experience and become the next Search Hero. No previous knowledge of SharePoint Search is assumed.
The document provides information about search engines including:
- Search engines use keywords entered by users to find websites containing relevant information and return search results pages.
- Crawler-based search engines like Google automatically index websites using crawlers/spiders while human-powered directories rely on human editors. Hybrid search engines combine both.
- Users can improve search results by using search operators like + - and quotes to respectively add, subtract or find exact phrases.
- The document provides tips and suggestions for improving the search engine optimization of various websites. It analyzes the titles, metadata, content and architecture of each site and provides recommendations for customizing titles, developing localized content pages around target keywords, and optimizing site structures and links. The analysis looks at over 30 different websites across different industries and locations.
This chapter discusses how to find keywords for search engine optimization. It recommends starting with a common word or phrase related to your business as the seed keyword. Using a tool like Wordtracker, you can enter the seed keyword to generate a list of related keywords. The list provides metrics like search volume, competition, and KEI (Keyword Effectiveness Index) to help evaluate keywords. Filters can be used to narrow the list to more relevant and less competitive keywords. Content ideas can also be generated by filtering for keyword questions. Overall, the chapter provides a simple process for discovering keywords people are searching to help optimize a website.
Session about how to optimize public-facing sites built on SharePoint publishing infrastructure. Session is based on real-life experiences and provides valuable information to all SharePoint developers who build sites using SharePoint publishing infrastructure. It was special session for SPUG.fi community meeting.
The document provides an overview of search engine optimization (SEO). It defines SEO as improving the volume and quality of traffic from organic search results. It discusses the current state of search and market share of different search engines. It also outlines the differences between organic and paid search results. The document then discusses how search engines work, why SEO is important, factors that influence search engine rankings, and provides tips for basic on-site and off-site SEO optimization techniques.
Collab365 global 2016_edmusters_searchzerotoheroEd Musters
I cannot tell you how many recent customers have simply indexed a universe of content with SharePoint Search OOTB (both SP and non-SP) and commented that “Search sucks” and “I can’t find anything relevant”. You will learn everything you need to know at this session to make use of very powerful OOTB configurable search functionality to “light up” your search experience and become the next Search Hero. No previous knowledge of SharePoint Search is assumed.
Presented at SharePoint Saturday Toronto July 9, 2016. I cannot tell you how many recent customers have simply indexed a universe of content with SharePoint Search OOTB (both SP and non-SP) and commented that “Search sucks” and “I can’t find anything relevant”. You will learn everything you need to know at this session to make use of very powerful OOTB configurable search functionality to “light up” your search experience and become the next Search Hero. No previous knowledge of SharePoint Search is assumed.
The document provides information about search engines including:
- Search engines use keywords entered by users to find websites containing relevant information and return search results pages.
- Crawler-based search engines like Google automatically index websites using crawlers/spiders while human-powered directories rely on human editors. Hybrid search engines combine both.
- Users can improve search results by using search operators like + - and quotes to respectively add, subtract or find exact phrases.
- The document provides tips and suggestions for improving the search engine optimization of various websites. It analyzes the titles, metadata, content and architecture of each site and provides recommendations for customizing titles, developing localized content pages around target keywords, and optimizing site structures and links. The analysis looks at over 30 different websites across different industries and locations.
This chapter discusses how to find keywords for search engine optimization. It recommends starting with a common word or phrase related to your business as the seed keyword. Using a tool like Wordtracker, you can enter the seed keyword to generate a list of related keywords. The list provides metrics like search volume, competition, and KEI (Keyword Effectiveness Index) to help evaluate keywords. Filters can be used to narrow the list to more relevant and less competitive keywords. Content ideas can also be generated by filtering for keyword questions. Overall, the chapter provides a simple process for discovering keywords people are searching to help optimize a website.
Session about how to optimize public-facing sites built on SharePoint publishing infrastructure. Session is based on real-life experiences and provides valuable information to all SharePoint developers who build sites using SharePoint publishing infrastructure. It was special session for SPUG.fi community meeting.
The document provides an overview of search engine optimization (SEO). It defines SEO as improving the volume and quality of traffic from organic search results. It discusses the current state of search and market share of different search engines. It also outlines the differences between organic and paid search results. The document then discusses how search engines work, why SEO is important, factors that influence search engine rankings, and provides tips for basic on-site and off-site SEO optimization techniques.
The document provides information about search engines, including what they are, how they work, and how search engine optimization (SEO) is used to improve search engine rankings. It discusses the main components of search engines like crawling, indexing, ranking, and displaying results. It also covers different types of search engines and how search engines will continue to evolve in the future with improvements to voice recognition, understanding emotions, indexing dynamic content, and more.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
This document provides an overview of search engine optimization (SEO) including:
- Defining SEO as the process of improving website visibility in organic search results.
- Describing how search engines work by crawling, indexing, processing queries, and retrieving results.
- Explaining the difference between on-page SEO which involves optimizing individual pages, and off-page SEO which focuses on links and relationships between sites.
- Noting the importance of both technical elements like keywords and meta tags as well as content and links to effectively optimize a site.
This document provides guidance on search engine optimization (SEO) techniques for improving organic search rankings. It discusses optimizing on-page elements like content, page titles, URLs, header tags, link structure, images, and meta tags. It also notes the importance of internal linking and file structure. Off-page optimization techniques will be covered in a subsequent guide. The goal is to empower entrepreneurs by helping them attract more targeted traffic to their sites.
Process for Online Visibility: From Information Architecture to Killer ContentYo! Yo! SEO
Information Architecture (IA) is the structure (categories) that brings all of a website’s pieces (content assets) together while providing a flow for your website visitors, in language they use and understand. Dana Lookadoo delivered this presentation at PubCon Las Vegas in November 2011.
This document contains a list of search query combinations for link building. It includes queries targeting .edu and .org websites containing keywords in the title, queries looking for commentluv enabled pages, queries for donation and resource pages on .org sites, queries for testimonials and directories on .org sites, queries targeting .edu pages with alumni discounts, and queries comparing links from competitors' sites while excluding the target site. The document asks if any other effective search query combinations are missing from the list.
The complete guide to X-raying LinkedIn for SourcingIrina Shamaeva
The document discusses changes to searching public LinkedIn profiles and what information can still be accessed. It notes that current job title and company can be searched with intitle operators, but location, industry, and other fields now require different techniques due to profile structure changes. School information can now be accessed using more:p operators. The document recommends using the Social List tool to search without operators or checking a recording that provides additional LinkedIn search examples and hacks.
The document provides an introduction to search engine optimization (SEO), covering key topics like how search engines work, SEO building blocks like keywords and links, black hat SEO methods to avoid, and tools to use. The goal of SEO is to design websites in a search-engine friendly way to increase organic rankings for selected search terms.
The best place for marketers & entrepreneurs to learn about Joint Ventures, collaboration, connecting, internet marketing, and home based business.
Social bookmarking involves saving and sharing bookmarks online so that others can see popular webpages. It is a powerful SEO technique because each bookmark generates a backlink to the bookmarked page using the bookmark title as anchor text. The more accounts that bookmark the same page, the more backlinks it receives. Popular bookmarks pages typically have high PageRank, so bookmarks featured on them are very effective for improving search engine rankings. Keyword research is important to target relevant keywords with adequate search volume and low competition before social bookmarking.
1. The document discusses various online marketing strategies including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and blogging.
2. It provides tips for optimizing websites for search engines through keyword research, on-page content optimization, internal linking, and backlink building.
3. The key to success is developing an online marketing strategy that incorporates various techniques like SEO, PPC, social media, and content marketing to maximize visibility and drive traffic.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Knowledge Panels, Rich Snippets and Semantic MarkupBill Slawski
My 2016 Pubcon Presentation showing how I incorporate Knowledge Panels, Entities, the Knowledge Graph API, Rich Snippets, Featured Snippets and Structured Snippets in SEO site Audits.
- The document discusses on-page search engine optimization (SEO) factors and techniques. It covers topics like the importance of SEO, how search engines work using spider, index, and query software, query interfaces, and crawlers/spiders. The goal of SEO is to optimize websites to be found by search engines and rank higher in search results.
Introduction to Search Engine Optimization On PageDevetol
The document discusses various on-page search engine optimization (SEO) factors including: crawlers and spiders which search engines use to scan websites; the importance of keywords and their location on pages; how search engine algorithms determine relevance and rank pages; and retrieval and ranking processes. It provides definitions and explanations of these key on-page SEO concepts.
This document discusses search engine optimization (SEO) services provided by Mindpixelz. It outlines the importance of ranking highly in search engine results for attracting customers. It then discusses Mindpixelz's approach, which focuses on publishing high-quality, relevant content across various websites and platforms over 3 months to achieve page 1 rankings. The document also provides examples of on-site and off-site SEO analysis and recommendations they provide to clients. It concludes with information on their pricing and profile.
Advanced Search Marketing_Click Asia Summit 2011Levelwing
This document summarizes an advanced search engine marketing presentation. It discusses how search engines work to rank websites, the importance of keywords, and measurement strategies for search engine optimization and paid search campaigns. Key points include choosing relevant keywords, incorporating keywords throughout websites, combining SEO and paid search for stronger results, and using data to optimize campaigns and measure success metrics like cost per acquisition and return on ad spend. The presentation also notes future considerations like the growing importance of mobile search and user-generated content.
Learn how to use free SEO Tools to build traffice to your website for Business Website.
Tools: HTML Tag, Google Webmaster Tools, Spy Fu, WordTracker, Google Places, Google Alerts, Google Analytics
SharePoint Highlights: Search-driven portals, door Waldek MastykarzSparked
Precies tussen de SharePoint Conference en de European SharePoint Conference in organiseerde Sparked op 15 april haar jaarlijkse SharePoint evenement voor de community. In navolging op de voorgaande edities ‘SharePoint Nightmares’,‘SharePoint Truths’ en ‘SharePoint Dares’ was het thema dit jaar ‘SharePoint Highlights’. De hoogtepunten van de SPC in Las Vegas stonden centraal tijdens de zes sessies deze avond.
Integrating Search Driven Content in SharePoint 2013/2016/O365Eric Overfield
Learn all about new search driven content strategies in SharePoint 2013/2016/O365, starting with add content, followed by display content throughout your SharePoint site and finishing with a look at refining your search results using query rules and result types
The document provides information about search engines, including what they are, how they work, and how search engine optimization (SEO) is used to improve search engine rankings. It discusses the main components of search engines like crawling, indexing, ranking, and displaying results. It also covers different types of search engines and how search engines will continue to evolve in the future with improvements to voice recognition, understanding emotions, indexing dynamic content, and more.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
This document provides an overview of search engine optimization (SEO) including:
- Defining SEO as the process of improving website visibility in organic search results.
- Describing how search engines work by crawling, indexing, processing queries, and retrieving results.
- Explaining the difference between on-page SEO which involves optimizing individual pages, and off-page SEO which focuses on links and relationships between sites.
- Noting the importance of both technical elements like keywords and meta tags as well as content and links to effectively optimize a site.
This document provides guidance on search engine optimization (SEO) techniques for improving organic search rankings. It discusses optimizing on-page elements like content, page titles, URLs, header tags, link structure, images, and meta tags. It also notes the importance of internal linking and file structure. Off-page optimization techniques will be covered in a subsequent guide. The goal is to empower entrepreneurs by helping them attract more targeted traffic to their sites.
Process for Online Visibility: From Information Architecture to Killer ContentYo! Yo! SEO
Information Architecture (IA) is the structure (categories) that brings all of a website’s pieces (content assets) together while providing a flow for your website visitors, in language they use and understand. Dana Lookadoo delivered this presentation at PubCon Las Vegas in November 2011.
This document contains a list of search query combinations for link building. It includes queries targeting .edu and .org websites containing keywords in the title, queries looking for commentluv enabled pages, queries for donation and resource pages on .org sites, queries for testimonials and directories on .org sites, queries targeting .edu pages with alumni discounts, and queries comparing links from competitors' sites while excluding the target site. The document asks if any other effective search query combinations are missing from the list.
The complete guide to X-raying LinkedIn for SourcingIrina Shamaeva
The document discusses changes to searching public LinkedIn profiles and what information can still be accessed. It notes that current job title and company can be searched with intitle operators, but location, industry, and other fields now require different techniques due to profile structure changes. School information can now be accessed using more:p operators. The document recommends using the Social List tool to search without operators or checking a recording that provides additional LinkedIn search examples and hacks.
The document provides an introduction to search engine optimization (SEO), covering key topics like how search engines work, SEO building blocks like keywords and links, black hat SEO methods to avoid, and tools to use. The goal of SEO is to design websites in a search-engine friendly way to increase organic rankings for selected search terms.
The best place for marketers & entrepreneurs to learn about Joint Ventures, collaboration, connecting, internet marketing, and home based business.
Social bookmarking involves saving and sharing bookmarks online so that others can see popular webpages. It is a powerful SEO technique because each bookmark generates a backlink to the bookmarked page using the bookmark title as anchor text. The more accounts that bookmark the same page, the more backlinks it receives. Popular bookmarks pages typically have high PageRank, so bookmarks featured on them are very effective for improving search engine rankings. Keyword research is important to target relevant keywords with adequate search volume and low competition before social bookmarking.
1. The document discusses various online marketing strategies including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and blogging.
2. It provides tips for optimizing websites for search engines through keyword research, on-page content optimization, internal linking, and backlink building.
3. The key to success is developing an online marketing strategy that incorporates various techniques like SEO, PPC, social media, and content marketing to maximize visibility and drive traffic.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Knowledge Panels, Rich Snippets and Semantic MarkupBill Slawski
My 2016 Pubcon Presentation showing how I incorporate Knowledge Panels, Entities, the Knowledge Graph API, Rich Snippets, Featured Snippets and Structured Snippets in SEO site Audits.
- The document discusses on-page search engine optimization (SEO) factors and techniques. It covers topics like the importance of SEO, how search engines work using spider, index, and query software, query interfaces, and crawlers/spiders. The goal of SEO is to optimize websites to be found by search engines and rank higher in search results.
Introduction to Search Engine Optimization On PageDevetol
The document discusses various on-page search engine optimization (SEO) factors including: crawlers and spiders which search engines use to scan websites; the importance of keywords and their location on pages; how search engine algorithms determine relevance and rank pages; and retrieval and ranking processes. It provides definitions and explanations of these key on-page SEO concepts.
This document discusses search engine optimization (SEO) services provided by Mindpixelz. It outlines the importance of ranking highly in search engine results for attracting customers. It then discusses Mindpixelz's approach, which focuses on publishing high-quality, relevant content across various websites and platforms over 3 months to achieve page 1 rankings. The document also provides examples of on-site and off-site SEO analysis and recommendations they provide to clients. It concludes with information on their pricing and profile.
Advanced Search Marketing_Click Asia Summit 2011Levelwing
This document summarizes an advanced search engine marketing presentation. It discusses how search engines work to rank websites, the importance of keywords, and measurement strategies for search engine optimization and paid search campaigns. Key points include choosing relevant keywords, incorporating keywords throughout websites, combining SEO and paid search for stronger results, and using data to optimize campaigns and measure success metrics like cost per acquisition and return on ad spend. The presentation also notes future considerations like the growing importance of mobile search and user-generated content.
Learn how to use free SEO Tools to build traffice to your website for Business Website.
Tools: HTML Tag, Google Webmaster Tools, Spy Fu, WordTracker, Google Places, Google Alerts, Google Analytics
SharePoint Highlights: Search-driven portals, door Waldek MastykarzSparked
Precies tussen de SharePoint Conference en de European SharePoint Conference in organiseerde Sparked op 15 april haar jaarlijkse SharePoint evenement voor de community. In navolging op de voorgaande edities ‘SharePoint Nightmares’,‘SharePoint Truths’ en ‘SharePoint Dares’ was het thema dit jaar ‘SharePoint Highlights’. De hoogtepunten van de SPC in Las Vegas stonden centraal tijdens de zes sessies deze avond.
Integrating Search Driven Content in SharePoint 2013/2016/O365Eric Overfield
Learn all about new search driven content strategies in SharePoint 2013/2016/O365, starting with add content, followed by display content throughout your SharePoint site and finishing with a look at refining your search results using query rules and result types
Roles are necessary for successful SharePoint implementations and evolve over time. Initially, core roles include the executive champion to provide buy-in, the platform owner to oversee priorities, and an IT pro to manage servers. As implementations mature, additional roles emerge like developers for customizations, business analysts to understand needs, and site collection administrators to decentralize responsibilities. Scenarios like an intranet require roles like designers for branding, and governance committees to determine policies.
This session covers the new features in SharePoint 2016, Cloud Hybrid Search Service Application, and step by step to setup your Hybrid SSA with Office365
The document discusses different types of search engines. It describes search engines as programs that use keywords to search websites and return relevant results. It provides examples of popular search engines like Google, Yahoo, and Ask.com. It also explains different types of search engines such as crawler-based, directory-based, specialty, hybrid, and meta search engines. Finally, it discusses how to effectively use search engines through techniques like being specific, using symbols like + and -, and using Boolean searches.
This document provides an overview of Twitter, including how it allows users to communicate in real time with the world through short messages and features like @replies, mentions, retweets, hashtags, and direct messages. It discusses how businesses can use Twitter for marketing, customer service, event promotion, and more. The document also presents different types of Twitter users and advises becoming a "Twitter Dad" to manage customer relations, crises, corporate reputation, promote products and events, and advocate for issues.
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
Hashtag 101 - All You Need to Know About HashtagsModicum
Social media today moves at a mind-blowing pace. As soon as we feel like we’ve gotten the hang of one thing, something new flies onto the radar. It’s tough to keep up with it all. For example, it’s likely you’ve heard of hashtags. Suddenly, they’ve become part of our everyday lives, but many of us don’t truly understand how to use them. Never fear! In this #Hashtag 101 infographic, our adorable friend the hashbot has fun teaching exactly what you need to know about optimizing the usage of hashtags for business.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Consider your data when choosing a color palette for your charts and graphs. This presentation explains the 3 main types of color palettes, shows examples of how they are using in charts, and explains how to use color when you make your charts interactive.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
Your first slide is critical to engage your audience and set the stage for your presentation. Using an attention-grabbing visual like an interesting image combined with a compelling headline or question can help hook people in from the start. Professional first slide templates provide eye-catching designs that are optimized to make a strong first impression.
Need a little help to inspire your team? Whether it's your office, your youth group, your classroom, your executive staff or just for yourself - Fun Team Building is here to help. We're providing you with 52 inspirational, and motivational quotes to help you get through the year.
Everyday can be a challenge, but you can get through it. When you're looking for a few words to help inspire you, check back to see what we're featuring for this week. And feel free to share with us, your favorite motivational quote - we'll share it with the rest of our audience and team!
The document discusses effective use of icons and images in user interfaces. It promotes registering for a virtual seminar on the topic presented by Patrick Hofmann on December 3, 2009. The document cautions that icons can have different meanings in different cultural regions and provides examples of icons that may be interpreted differently depending on factors like language, geography, religion, gender and age.
This document provides a lighthearted guide to typography using dating and relationships as a metaphor. It discusses various typographic concepts such as typeface vs. font, type anatomy, font families, pairing typefaces, kerning and leading, and more. Each section relates these concepts to different stages of a relationship from the initial attraction and compatibility to long-term commitment. The document uses humor and analogies to make typically dry typographic topics more engaging and accessible.
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons.
Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed.
It is just as fun as building with Lego blocks! Well, almost..
This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
The document discusses hands-on keyword research, strategy, and content plans for SEO. It covers topics like researching keywords and phrases, fitting keywords to marketing objectives, SEO strategy, content types like blogging, identifying digital content assets, and creating content plans. The document provides examples of keyword research tools like Google Keyword Planner and KeywordSpy. It also discusses creating SEO strategies around content generation, curation, and planning tactics for blogs and social media.
Essential Search Marketing Tips for your Business -Salesforce Webinar (July 2...Mark VOZZO
Mark Vozzo shares some Search Engine Marketing Tips and Tools to help Aussie Businesses get more traffic and leads from Google Search. It's a great overview of SEO (Search Engine Optimisation) and SEM (Paid Search). It focuses on Content Optimisation, Keyword Research and Crawl-ability.
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Larry Kim introduces himself as the founder and CTO of WordStream, a company that provides keyword research tools and PPC management platforms. He presents a formula for winning at keyword research, SEO, and PPC that involves: 1) Figuring out how people search for products and services exhaustively; 2) Breaking large keyword lists into smaller, targeted "keyword niches"; and 3) Taking action by creating targeted PPC campaigns and SEO content for each niche through continuous optimization. The presentation concludes with a live demonstration of WordStream's new keyword research product suite.
Lost in the Net? Navigating Search EnginesJohan Koren
This document discusses search engines and how they work. It defines a search engine as a computer program that uses clusters of computers to search the web or a specific site for keywords or phrases entered by users. It explains that search engines build indexes of words found on webpages and their locations, and allow users to search those indexes. The document also notes that search results can vary based on personalization, clickthrough data, and other factors, and provides tips on how to focus searches using techniques like phrase searching and field searching.
This document discusses improving search in SharePoint. It provides an overview of SharePoint search concepts and components. It also provides tips on organizing content to improve searchability through metadata and hierarchies. Additionally, it discusses customizing the search experience through scopes, master pages, and metadata. The document emphasizes that search is a powerful tool for organizations and improving relevancy is key.
The document discusses how to organize a website into distinct sections or "silos" focused on specific themes to improve search engine optimization. It recommends determining the main themes a site is currently ranked for and relevant to through analytics and keyword research. Then the site can be structured into physical silos using directories or virtual silos through internal linking to clearly communicate the site's themes to search engines and users. Organizing content this way into tightly grouped themed sections helps search engines understand the site's focus and can lead to higher rankings.
Lost in the net: Navigating search enginesJohan Koren
This document discusses how search engines work and how to effectively use them. It defines search engines as computer programs that index websites and allow users to search for keywords. It explains that search engines build indexes of words they find on websites and the locations of those words. It also discusses how search engines rank results and factors that influence ranking, such as keywords, titles, and domains. Additionally, it provides tips for refining searches, such as using phrase searches or field searches to limit results to certain parts of webpages.
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
Smartlogic, Semaphore and Semantically Enhanced Search – For “Discovery”voginip
Smartlogic provides semantic search and content intelligence solutions to unlock business value from unstructured content. Their software, Semaphore, uses natural language processing and machine learning to build ontologies and automatically annotate content with metadata, enabling more sophisticated search and discovery of hidden knowledge within large volumes of documents. Semaphore integrates with various systems and delivers benefits such as cost savings from more efficient content exploration, risk reduction through improved compliance, and competitive advantages from making better use of organizational intelligence in content.
Smartlogic, Semaphore and Semantically Enhanced Search – For “Discovery”VOGIN-academie
Smartlogic provides semantic search and content intelligence solutions to unlock business value from unstructured content. Their solution, Semaphore, uses natural language processing and machine learning to automatically enrich content with metadata, extract entities and facts, and categorize content according to customizable semantic models or ontologies. This helps organizations more effectively search, discover, and leverage information across diverse content sources. Semaphore delivers enhanced search capabilities, automated categorization, and tools to build and manage semantic models collaboratively. Customers report benefits such as reduced time spent searching, lower classification costs, and reduced risk of non-compliance by making more information accessible.
Powerful Resume Strategies to Land The Interview - Part 2 - Keyword Research ...Kris Fannin
Keywords are vital in any resume. They give more resume appeal and relevance to a targeted base employers. This is an ultimate resume keyword analysis strategy.
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
This is the slide deck of our webinar on Microsoft Search (formerly known as Bing for Business ) , where myself and Microsoft MVP Vijai Anand have discussed about what is Microsoft Search , how to get started with Microsoft Search in your Office 365 tenant ,how to configure it as an admin for your end users , how to use it and we also discussed about the value proposition of Microsoft Search along with the roadmap .This is a demo heavy session where we have managed to do a demo on all the features of Microsoft Search.
This document provides an overview of key considerations for small businesses before investing in a new website. It emphasizes that the primary goal of any website should be to attract visitors through search engine optimization (SEO) like targeting relevant keywords in content, titles, headings and descriptions. Ongoing maintenance is also important, like keeping content fresh and growing backlinks, to ensure the website continues attracting visitors over time. Business owners are advised to do research on their industry and competitors before hiring a designer.
Hands-on Keyword & SEO Research for Content StrategyJake Aull
Hands-On Keyword Research, SEO Strategy & Content Plans is a presentation by Jake Aull about search engine optimization. It covers topics such as conducting keyword research using tools like KeywordSpy and Google's Keyword Planner, developing an SEO strategy that fits a company's marketing objectives and positioning, using Google tools like Search Console and Analytics, creating XML sitemaps, and developing a content strategy and plans based on targeted keywords. The presentation provides hands-on guidance for businesses on how to optimize their websites and content for search engine rankings.
Similar to SharePoint Search Zero to Search Hero - SPSNL 2016 (20)
Kendo UI is a JavaScript framework that provides 70+ UI widgets, charts, and mobile app tools. It includes everything needed for web and mobile development, such as an application framework, data visualization, and Angular integration. Developers can build responsive web and hybrid mobile apps using the same codebase. Key features include MVVM bindings, templates, and a data source for easy data handling. The framework is free and open source, with commercial offerings for additional widgets and server-side wrappers.
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3. Session Overview: Business Level 100
I cannot tell you how many recent customers have simply indexed a
universe of content with SharePoint Search OOTB (both SP and non-SP)
and commented that “Search sucks” and “I can’t find anything relevant”. You
will learn everything you need to know at this session to make use of very
powerful OOTB configurable search functionality to “light up” your search
experience and become the next Search Hero. No previous knowledge of
SharePoint Search is assumed.
4. Ed Musters, SharePoint MVP
Infusion, Toronto Canada
Email : emustes@infusion.com
Twitter : @TechEdToronto
Slideshare:
http://www.slideshare.net/emusters
I am a SharePoint Architect for Infusion, and
have been a featured speaker at many
international conferences, SharePoint
Saturdays, and user groups.
Interesting fact about me is that while born
in Canada, my parents were liberated by
Canadians in WW II during operation
"Market Garden". I am very proud to have
been selected to speak to you! Ik kan nog
steeds spreekt een beetje Nederlands!
5. Along the way....
I will be bringing my family over to Holland for two weeks at the end of
June.
I will feature some pictures of places we plan to visit while we are here.
On a piece of paper, write down your guesses during the presentation. I
will collect at the end of the session and draw for a winner!
First drawn paper with correct answers wins! (I will allow for one mistake
only).
Prize: Delicious box of Maple Syrup Cookies all the way from Canada!
6. Agenda
• How can you be a search hero?
• Search Terminology
• Authoritative Pages and Search Thesaurus
• Search analytics reports
• Your Very Own Search Center
• Federated Search
• Results Sources, Promoted Results and Results Blocks
• Search “vertical” / tabs
• Information Architecture and Search Refiners
• Hybrid Search
• More Information
7. Side Note: The Demo Environment
I will be using the Office 365 Trial environment, pre-populated with
“Contoso” content, as provisioned via the following link (if you are a
Microsoft Partner): https://demos.microsoft.com/
9. How can you be a search
hero?
Arm yourself with search knowledge super powers! Learn the art of the possible!
Apply your transformative powers and make your users search experience shine!
Learn:
• What you can ask your SharePoint Administrators to do
• What you can do yourself with your very own Search Center
• All the basics before tackling more advanced concepts such as the Content
Search Web Part (which merits its own session!)
10. Isn’t SharePoint Online / 2016 / 2013 Search
supposed to be awesome and getting better
with every version? Isn’t it the “killer app”?
Discussion!
• Are you dissatisfied with your organizations “Enterprise Search”?
• If SharePoint is simply “indexing the universe of content”, disappointing
search results should not be surprising – why might that be?
13. Search Terminology
Result Sources – A new or refined set of search results, previously known as
scopes. You could limit results to a file extension (e.g. ppt*), a path (e.g. a
sub-site / document library), a matching term in a term set, a content type
(e.g. Proposals), etc. You could also bring in external / federated results
sources (e.g. Bing or from Google Search Appliance) via OpenSearch.
Query Rules – I term these “search business rules” where you anticipate
what people are looking for, but defining a set of conditions and actions. A
simple example is to look for a keyword (“News”) and direct someone to
the News home page.
16. Authoritative Pages
Given a listing of all of your site collections, you have the opportunity to
rank them in “levels” of “first, second, or third” in terms of search relevance.
You don’t have to do them all, but you should do the ones you can.
You can also promote relevant content that may be “buried” deep down in
some site hierarchy – corporate, division, region, company, department,
team...
There is a special category called “sites to demote”. The classic example is
an archive site you certainly would not want featured prominently in search
results simply based on keywords typed in.
These settings are global to the Office 365 tenant / SharePoint Farm.
18. Search Thesaurus
Available in SharePoint On Premise only! But exceptionally useful!
A Thesaurus defines synonyms so that searching for one term or the other
yields identical search results.
All that is required is a simple CSV file in UTF-8 format, and is uploaded in
Central Administration. Example file:
A good starting point are your corporate or industry specific acronyms (e.g.
For the banking sector).
Key,Synonym,Language
COO,Chief Operating Officer,en
Chief Operating Officer,COO,en
19. Search Thesaurus
Note the hit highlighting
includes search result both
with “coo” and “chief operating
officer”.
21. Search Analytics Reports
Search Analytics reports will show you what people are looking for now,
and is a primary input for creating new “search business rules”.
At some frequency (e.g. Quarterly), request the “Top Queries By Month”,
“Abandoned Queries By Month”, and “No Results Queries by Month”.
An actual client example was employees searching for official company
holidays – terms included “holiday”, “holidays”, “2016 calendar”, “statutory
holidays”, “working calendar”. Together, they comprised a top search on
the company intranet. But each term yielded very different search results –
and frustration (and wasted time) on the part of the employee! We can
resolve this, but the first step is knowing about it.
24. Your Very Own Search Center
You may have a global / “Enterprise” search in your organization (e.g. from
your corporate Intranet).
It is definitely worth considering if you should have your very own Search
Center for your site collection (a “/sites/Search” sub-site)
We will learn in this part of the presentation the
Site Settings you can make to have a unique and
specialized Search Center experience.
Site Settings
26. Federated Search
This technique allows you query an “outside” search index that is compliant
with OpenSearch protocol and include the search results within your search
center.
This is the SharePoint 2013 Hybrid Search approach to include SharePoint
On Premise results in SharePoint Online and vice versa.
We’ll be introducing Results Sources and Query Rules in this section.
Microsoft’s Bing Search is OpenSearch compliant, so let’s use that as an
example...
29. Federated Search
Now we use a Query Rule to specify we’d like to show our Bing search in a
Results Block:
30. Google Search Appliance Federated Search
More practically, clients wish to feature federated searches from their public
“.com” site when searching on the Intranet. For example, the product
information and brochures your customer is accessing are probably there.
Many of our clients are using the Google Search Appliance (GSA) to index
their “.com”, so this has to be the search index we query to get results from.
One of our banking clients is BMO.com. If you perform a search for “RSP”
(“Retirement Savings Plan”), it will reveal the GSA query endpoint:
http://findit.bmo.com/search?proxystylesheet=bmo_json&site=bmo_en&cli
ent=bmo_en&output=xml_no_dtd&q=rsp&num=10&start=NaN&oe=utf8
31. The XSLT File you Need!
Here is the magical file (embedded into presentation) that you will need to
provide to your GSA team!
Note the parameter “proxystylesheet=bmo_json” on previous page. If you
try the URL (in Chrome) you will see special “json” search results because of
a specialized XSLT file the client provided
You will want them to implement this as “proxystylesheet=OpenSearch” or
whatever, which will apply this XSLT to the results before returning them to
SharePoint.
32. GSA Federated!
Following exact same approach as for
Bing, you add the Results Source and
Query Rule to get the GSA search results
federated to SharePoint
37. Pop Quiz!
How would you recommend to do for our previous example found via the
search reports?
“An actual client example was employees searching for official company holidays –
terms included “holiday”, “holidays”, “2016 calendar”, “statutory holidays”, “working
calendar”. Together, they comprised a top search on the company intranet. But
each term yielded very different search results – and frustration (and wasted time) on
the part of the employee! ”
39. Search Verticals / Tabs
You can have additional tabs in your search center.
One simple scenario is a “search scope”, limiting search results to a certain
path / site / document library, or a specific type of content.
Let’s set up a “News” tab that focuses only on Press Releases (the Results
Source from the previous section).
40. Create and Configure New Search Page
In your Search Center, Add a New Page (e.g. “NewsResults”). Then on the
search results web part, choose to “Edit Web Part”:
41. Configure the Search Results Web Part
Click the Change Query button. Change the “Select a
Query” drop down to the appropriate Results Source (in
our case Press Releases):
42. Configure A New Search Tab
From Site Settings search navigation, add a new link to point to your search
results page. That’s it! Your search will now have a new tab!
43. New Search Tab – No Results Source
Another example of Sales/Marketing
tab. But this time we use Local SP
Results and modify the Query Text
with a Path parameter:
45. Information Architecture and Search Refiners
A proper Information Architecture involving logical, physical, and navigation
can be a daunting exercise.
You can add your own custom search refiners to improve your search
center experience.
Start simple with one or two types of content.
Create a Site Column that is mapped to a managed metadata term set.
Add the Site Column to a document library and tag/classify your
documents.
Map “refinable fields” to your managed metadata and add Search Refiners
to your search center.
46. Sample Logical Information Architecture
Physical content is
connected together
by tagging with
values from
hierarchical term
sets.
47. You can create your own term sets
Scoped to only your site collection, example “Product Group”
49. Add The Site Column To A Document Library
In my example, I used the Documents
library under Departments -> Sales &
Marketing -> Marketing Campaigns sub-
site.
Go to the library settings and add the
Contoso Product site columns using “Add
from existing site columns”.
51. Crawled Property ->Managed Property
When SharePoint crawls content that has been tagged with your term set, a
“Crawled Property” is automatically generated.
Notice the “Mapped to Property” is currently blank
52. Map to Managed Property
You need to have a Managed Property – this is the part that is Searchable,
Sortable, and (most importantly) refinable.
It is recommended to use the SharePoint provided generic Managed
Properties “RefinableString00”, “01”, “02”, etc. OOTB that you can use to
map to your Crawled Properties.
53. Map to Managed Property
On the Managed Property tab, search for “refinablestring”. Edit the next
number that has not been assigned – in this case 02.
54. Map to Managed Property
You can leave everything “as is”, just scroll down to the “Mappings” section.
Click Add a Mapping and find and add your crawled property:
55. Map to Managed Property
You should now see this filled on back on the Managed Property tab:
56. Adding a Search Refiner
Ok! Now we are ready to add a new search refiner! Go to the search
results page (e.g. go to Search Center and type in any search criteria, such
as “test”).
On the search results
page, put the page in
edit mode:
57. Adding a Search Refiner
In that Navigation Zone, choose to edit the web part. In the web part
properties, click on the Choose Refiners button:
58. Adding a Search Refiner
From available
refiners, choose
Refinable String
02 and Add.
Change the
Display Name
to Product
59. Adding a Search Refiner
Save and publish your page. Test an appropriate search – in my case “Q4”.
Notice your new refiner!
61. Hybrid Search
Hybrid Search is when SharePoint Online directly indexes your SharePoint
On Premise.
SharePoint Online becomes your one master search index.
You can move search configuration from On Premise to Online.
In one customer scenario, SharePoint On Premise search is also running for
sensitive data (i.e. You can have both).
You need SharePoint 2016 or a patch for SharePoint 2013.
63. For More Information
SPSNL: Hybrid Search Deep Dive by Donald Hessing (MCSM) (11:15 a.m.)
SPSNL: Search Display Templates Tips and Tricks by Elio Struyf (MVP) (3:15
p.m.)
More about what the Content Search Web Part can do for you: Search for
“Content Search Web Part Swiss Army Knife” for the material provided by
Sean McDonough (MVP)