Shared Vision, Leadership, and Action: Community Engagement Metrics for Success- Michael Dugan
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The document outlines metrics for measuring the success of community engagement efforts by Openlands. It discusses three categories of metrics: responding to community needs, fostering shared leadership, and influencing individual and community actions. Some specific metrics mentioned include mapping community assets, adapting work based on community feedback, positively impacting the community, community members shaping work and having a sense of ownership, community members recommending activities and making behavioral and property changes, and gaining confidence in their knowledge. The overall goal is to collaboratively connect people to nature in a way that increases stewardship, resilience, and sustainability.
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Shared Vision, Leadership, and Action: Community Engagement Metrics for Success- Michael Dugan
- 1. SharedVision, Leadership and Action: Community engagement metrics for success
- 2. THE PROCESS Who: Board members, Community greening committee members, and staff Major questions: Why do we do community engagement? How do we define community engagement? How do we measure community engagement
- 3. WHY? Because Openlands believes that stewardship grows best in communities. Access to nature enriches people, inspiring them to value, steward, and advocate for the health of the region.
- 4. QUALITY COMMUNITY ENGAGEMENT IS… Openlands defines community engagement as the process of working collaboratively with groups of people who are connected by urban and rural landscapes, or who share common community or environmental interests. It is a powerful vehicle for connecting people to nature at multiple scales. It contributes to a sense of stewardship and leads to increased resilience and sustainability in the face of climate change. By creating networking opportunities and providing access to information and resources, it also fosters personal recognition, skill enhancement, and contribution.
- 5. QUALITY COMMUNITY ENGAGEMENT IS… •Collaborative •For people connected by landscape or interest •A way to connect people to nature at multiple scales •A way to increase stewardship, resiliency, and sustainability in the face of climate change. •A way to increase access to information and resources •Fostering contribution, skill enhancement, and personal recognition
- 6. METHODS OF ASSESMENT Staff self-assessment Community interviews Review of existing data
- 7. THREE CATEGORIES OF METRICS Response to community needs Shared leadership in the community Individual/community actions as a result of the engagement.
- 8. COMMUNITY NEEDS •Community Assets are mapped •Work is adaptive •Community is affected positively
- 9. COMMUNITY NEEDS •Community Assets are mapped
- 10. COMMUNITY NEEDS •Work is adaptive
- 11. COMMUNITY NEEDS •Community is affected positively
- 12. SHARED LEADERSHIP Community members… • shape work • have a sense of ownership • are recognized for accomplishments Efforts are productive
- 13. SHARED LEADERSHIP •Community members shape work
- 14. SHARED LEADERSHIP •Community members have a sense of ownership
- 15. SHARED LEADERSHIP •Community members are recognized for their accomplishments
- 16. SHARED LEADERSHIP •Efforts are productive
- 17. INDIVIDUAL AND COMMUNITY ACTIONS Community members will… • be engaged with Openlands • recommend and advocate Openlands opportunities • be connected with other opportunities • demonstrate changes in behavior • implement changes in physical property • gain confidence in their knowledge and skills
- 18. INDIVIDUAL AND COMMUNITY ACTIONS •Community members will be engaged with Openlands
- 19. INDIVIDUAL AND COMMUNITY ACTIONS •Community members will recommend and advocate Openlands activities
- 20. INDIVIDUAL AND COMMUNITY ACTIONS •Community members will be connected with other opportunities
- 21. INDIVIDUAL AND COMMUNITY ACTIONS •Demonstrate changes in behavior
- 22. INDIVIDUAL AND COMMUNITY ACTIONS •Implement changes in physical property
- 23. INDIVIDUAL AND COMMUNITY ACTIONS •Gain confidence in their knowledge and skills
Editor's Notes
- Community engagement has been part of Openlands work for decades. In 2014, Openlands recognized that a shared understanding of Quality Community Engagement among staff and board was necessary to make these connections. So today I will quickly talk about our process for developing an Openlands definition of community engagement, then look at tools for measuring our success through the lens of community tree planting in Chicago.
- Before creating a definition, we found that as a group we needed to agree on why quality community engagement is important for our work. As a land trust, we could pay contracts to plant X number of trees or install X number of school gardens or community gardens, but who would maintain them in the long run? By taking the time to involve community members from the start of the process they gain a sense of ownership and an interest to become stewards of those spaces. Involving people that live near these spaces or are likely to use them not only increases the sustainability of those spaces, but it increases access to nature and improves health of people involved.
- Openlands defines community engagement as the process of working collaboratively with groups of people who are connected by urban and rural landscapes, or who share common community or environmental interests. It is a powerful vehicle for connecting people to nature at multiple scales. It contributes to a sense of stewardship and leads to increased resilience and sustainability in the face of climate change. By creating networking opportunities and providing access to information and resources, it also fosters personal recognition, skill enhancement, and contribution.
- From reading this, you hearing this you may be able to hear the many perspectives that went into this definition. It is a lot! Here are the main elements. Collaborative – working with community partners. We pride ourselves on our partnerships, but this doesn’t stop with large non-profits or municipalities like Audubon, Healthy Schools Campaign, or a Forest Preserve District. These partnerships are essential to our work too, but we also need to seek relationships with groups IN the community, like the local school or a neighborhood non-profit, to effectively represent the people we work with. Connected by landscape or interest: this could be people within a particular school community or people interested in stormwater mitigration The middle three are what I think make Openlands unique: We want to use our wealth of relationships and information that can increase a person’s access to nature at multiple scales – from the community garden, to the local park, to a larger space like Hackmatack Wildlife Refuge or Midewin Tall Grass Prairie. Through community engagement people can tap into this, and learn how they can make changes in their neighborhood to make it stronger and more resilient in the face of climate change and other threats. Lastly, quality community engagement results in amazing accomplishments by individuals, in the community, and these individuals should be recognized.
- Openlands seeks to monitor the quality of its community engagement work. The evaluation will focus on three areas: (1) response to community needs, (2) shared leadership in the community, and (3) individual/community actions as a result of the engagement. Evaluation tools will include staff self-assessment, compilation of existing data, and interviews with community members.
- Openlands collaboration map- look at opportunities for trees
- Grant allows for flexibility in planting locations, species, types and reasons.
- KAM multiple grants
- BIG turning a vacant lot into a food forest, selecting species etc.
- Family planting a tree in their housing co-op, becomes “their” tree. Those who could not plant helped out in other ways.
- Volunteer appreciation, TK 25th, social media shout outs, recognized during event
- Block club, TreeKeepers, Bartlett Tree Experts for mulch, local bakery for food
- Tracking TK hours, sending thank you email, adding emails to constant contact
- Grantees sending members to TK course, BAPA grants, other Openlands workshops
- Grantees sending members to TK course, BAPA grants, natural area stewards/tree planters, tabling, service fairs
- Long term goal? TreeKeeper quotes?
- Self explanatory
- Residents learn to plant/care for tree. Quote? New grants from neighborhood?