Social Analysis and Action is an approach designed to catalyze reflection and exploration to facilitate individual and community actions that support more equitable gender and social norms. It is a facilitated process where individuals and communities explore and challenge social norms and practices that shape their lives and health. The goal is to catalyze community-led change processes where individuals act together to create more equitable social norms and build support for change. The approach involves critical reflection and dialogue, envisioning alternatives to harmful norms, and community action for health and rights. Key elements include transforming staff capacity, conducting gender and situational analyses, using discussion guides, and ongoing monitoring and evaluation to document processes and assess changes in norms, attitudes and behaviors over time.