1. Shadrack Kenduiywo is a sales and marketing professional seeking a role as a sales and marketing manager. 2. He has over 5 years of experience in sales and marketing roles, most recently as an area sales representative for Mastermind Tobacco Kenya Ltd. 3. He holds a Bachelor of Commerce in Marketing from Kenyatta University and is pursuing further qualifications including a CPA and MBA.

1. 1 | P a g e
SHADRACK KENDUIYWO
P.O. Box 9220-00200, Nairobi
Tel: +254 728 537 301
E-Mail: shadrackkenduiywo@gmail.com
I am a Sales and Marketing professional. My strengths and skills in sales and marketing
can be summarized in my ability to provide overall direction, ensuring excellent client
service as well as penetrating markets through targeted sales and marketing initiatives.
Proven ability in maintaining strong relationships with key contacts in existing accounts,
developing new contacts and relationships, maintain vendor contact, strategic market
planning, marketing collateral development, team building among others.
My aim is to work as a Sales and Marketing Manager in an environment friendly
organization where my professional experience in the field will be helpful in achieving the
company’s mission and vision.
Personal Details:
• Date of Birth: 20th May ,1990
• Marital Status: Married
Education and Professional Qualification:
• Certified Public Accountant examination (CPA Part 3) KASNEB-On Going
• Master of Business Administration, University of Nairobi- On Going
• Bachelor of Commerce (Marketing), Second Class Upper, Kenyatta University,
December 2012
• Kenya Certificate of Secondary Education, Mean Grade B+(73 points),
Chemelil Sugar Academy, November 2007
• Kenya Certificate of Primary Education, Mean Grade A-(418/500 Marks),
Utafiti Primary School, 2003
Relevant Trainings and Certifications:
• Accounting package in QuickBooks& computer application packages, Dynamic
College of Professional Studies; June- July 2011
Key Professional Skills and Competencies:
• Strong sales, marketing and negotiation skills
• Expert in the technical, conceptual and content development of sales-driving
collateral
• Excellent written and oral communication skills with fluency in English, Swahili
• Skilled in various computer software and operating systems
• Able to exceed customer expectations with product knowledge & expertise
• Ability to quickly earn new systems, processes/procedures and adapt local
practices to global standards
• Ability to think creatively and an innovative approach to problem-solving
• Perfect record of attaining all sales and performance objectives
• Able to exceed customer expectations with product knowledge & expertise

2. 2 | P a g e
PROFESSIONAL EXPERIENCE
Area Sales Representative-Kisumu;
Mastermind Tobacco Kenya Ltd, April 2013-To Date:
Duties and Responsibilities:
• Selling of various cigarette brands to distributers, stocker and retailers
• Conducting marketing research and ensuring that we satisfy the customers’ needs.
• Prospecting and marketing of the various cigarette brands
• Report on sales progress and achieve set targets.
• Service existing accounts while maintaining or increasing the current customer
base.
• Keep management informed by submitting activity and results reports.
• Develop and maintain effective customer networks and timely resolution of
customer complaints
• Ensure timely delivery of customer orders
• Closely liaise with headquarters to ensure optimal stocking of stock as per policy
and avoid stock out
• Management and motivation of team
• Monitor competition by gathering current marketplace information on pricing,
products, new products, delivery schedules, merchandising techniques, etc.
Achievements:
• I have been able to achieve my sales targets far and beyond the set targets of 11000
bundles of Supermatch Kings per month
• I have overseen an increased customer base in my account
Tusker Brand Intern;
East African Breweries Ltd, January 2013-March 2013;
Duties and Responsibilities:
• Liaised with suppliers to obtain quotations for brand activities/items processing
the quotes and ensuring full delivery of services/ items by the supplier
• Tracked brand expenditure by recording all PO documents to ensure the brand
expenses are within the stipulated budget
• Linked with the creative agency for artwork production taking the artworks
through DMC process and forwarding this to media agency for flighting
• Facilitated scheduling of meetings by sending out invitations to attendees, booking
meeting rooms, ordering for biting and taking down minutes
• Bridged communication between Suppliers, Stores and Procurement departments
on fast tracking of marketing POS materials
Relevant Trainings and workshops attended:
• Capacity talk on transformative leadership and values and ethics organized by
KU-Idea in collaboration with office of the Prime Minister,5th March
• Participated in the Kenyatta University Community Service program organized by
Kenyatta University in conjunction with Equity Bank, April 2011
• Attended and participated in a career talk on The Youth, Changing Technologies
and The Global Competition event organized by Kenyatta University Students
Association, January 2010

3. 3 | P a g e
Personal Achievements:
• I was selected as an exemplary performance student in Kenyatta University. I
underwent training on transformative leadership as a result
• Founding member of the Marketing Students Association of Kenyatta University
and achieved membership of over 300 members within 3months
• Spearhead an initiative to enabled 25 university students from Narok South
acquire CDF funds to pay for their school fees, each received amounts ranging
from 10,000-20,000 Kenyan shillings each
Volunteer Work:
• Participated in the Kenya Freedom from Hunger Council annual development
walk organized by the Government of Kenya, May 2002
• Attended a cleanup exercise at Mathare Estate organized by Accounting Students
Association in collaboration with Mathare Roots Youths Group, February 2011
Membership and Affiliation:
• Registered Member of Marketing Society of Kenya
Hobbies and Interests:
• I love working with business people; discovering and learning new things
• Community work; giving back to the community
• Listening to music; watching comedy
REFEREES
Please feel free to contact the under mentioned in regard to my competence, work ethic,
performance and / or any other aspect with respect to me:-
Paul Keron
Bancassuarance Manager, CIC Insurance Group Ltd
P.O. Box 59485-00200, Nairobi
Tel: +254 721 632 713/+254 735 750 885
E-Mail: paul.keron@cic.co.ke
Alphonce Muendo
Area Sales Manager-Central Region
Mastermind Tobacco Kenya Ltd
P. O. Box 150, Machakos
Tel: +254 722 488 410
Mr. Kenneth Njoroge
Careers Counselor, Kenyatta University
P. O. Box 43844-00100, Nairobi
Tel: +254 722 693 617
E-Mail: kkiambuthi08@yahoo.com