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The Hug,
The Handshake &
 The High-Five
  Social Media Platforms
How’s Social Media
 Used?

Connecting with people,
businesses and interests
Sharing news, knowledge,
opinions and ideas
Replacing geographic groups
with interest communities
The THREE most important
   tools in social media

         YOU
   YOUR WEBSITE
       A PLAN
Stick to the Basics

Understand available
time & cost
Know the platforms
Know your audience
Know yourself
What are the Basics?




The Hug, The Handshake
  and The High-Five
The Hug: Facebook

Keeping Business – Business
Personal vs. Business Pages
Speed vs. Velocity
Engagement is
One Generation Deep
Message Lifetime: One Day
The Hug: Facebook
The Handshake: Twitter

190 million users w/
65 million tweets per day
Speed vs. Velocity
Engagement is
MANY Generations Deep
Message Lifetime: One Hour
The Handshake: Twitter
The High-Five: Location

Location-based social media
matters to a business
About sharing and
not about privacy
Ability to reward loyalty or
individual visits
The High-Five: Location
The High-Five: Location

Major Players

  Foursquare
  Gowalla
  SCVNGR
  Facebook Places
  (Facebook Deals)
Meet us On
THE WEB
SignalfireProductions.com
Twitter.com/_Signalfire_
Facebook.com/CampSignalfire



 Meet us in
 REAL LIFE
 1624 Hobbs Dr. | PO Box
 491
 Delavan, WI 53115

 262.725.450
 0

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The Hug, The Handshake and The High-Five

Editor's Notes