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Real Estate Agents - How to Craft Your 2016 Business Plan

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Get the slides from the live webinar hosted for real estate agents by Melissa Zavala, in which she discusses how to craft a game-changing 2016 business plan.

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Real Estate Agents - How to Craft Your 2016 Business Plan

  1. 1. www.melissazavala.com A BIGGER, BETTER 2016: How to Craft Your Game-Changing Business Plan
  2. 2. www.melissazavala.com To Get the Most Out of this Webinar, You’ll Need…… •  A calculator (not the one on your computer or iPad where you are watching the webinar) •  A writing utensil (preferably a pencil, but anything will do) •  A piece of paper for note taking •  This document (which you can download from my website): http://bit.ly/1Q5TcMO
  3. 3. www.melissazavala.com Today’s Agenda: ü  Tactics for setting personal and professional goals ü  Simple strategies for understanding your current business ü  Tips for identifying and working within your behavioral strengths ü  Hot prospecting and marketing tips you can implement today ü  Ways to streamline your tasks and increase productivity ü  Access to a free gift ü  Questions + Answers
  4. 4. www.melissazavala.com
  5. 5. www.melissazavala.com “A goal without a plan is just a wish.” —Antoine de Saint Exupéry
  6. 6. www.melissazavala.com When You Write Down Your Goals, Something Magical Happens
  7. 7. www.melissazavala.com Plan Ahead. Stick to Your Plan. “All of life is peaks and valleys. Don’t let the peaks get too high or the valleys get too low.” –John Wooden
  8. 8. www.melissazavala.com When we talk about business planning…
  9. 9. www.melissazavala.com But the truth is… 90% of people who feel that they failed did not put their goals in writing.
  10. 10. www.melissazavala.com Let’s Get Uncomfortable
  11. 11. www.melissazavala.com Your 2016 Income Goals •  How much do you want to earn in 2016? •  Multiply by 2 •  Multiply by 2 again
  12. 12. www.melissazavala.com B.H.A.G. – Big, Hairy, Audacious Goal
  13. 13. www.melissazavala.com What will you do?
  14. 14. www.melissazavala.com What Do You Want to Earn?
  15. 15. www.melissazavala.comwww.melissazavala.com 6 Steps to Crafting a Game-Changing Business Plan
  16. 16. www.melissazavala.com Step #1: Understand the Market of the Moment
  17. 17. www.melissazavala.com Step #2: Look Back at 2015
  18. 18. www.melissazavala.com Possible Sources of Business
  19. 19. www.melissazavala.com Other Ideas for Ways to Examine Your Business •  Family type (single moms, empty nesters, etc.) •  Occupation •  Hobbies •  What do you have in common with your clients? •  What do your clients have in common with each other?
  20. 20. www.melissazavala.com Calculate Your Total Sales for 2015 Total of all Sales for 2015
  21. 21. www.melissazavala.com Calculate Your Average Sales Price
  22. 22. www.melissazavala.com Calculate Your Income and Transaction Goals for 2016 Step 3:
  23. 23. www.melissazavala.com Calculate Number of Prospects Needed to Meet Your Goal
  24. 24. www.melissazavala.com Step #4: How to Set Concrete and Realistic Goals
  25. 25. www.melissazavala.com Identify Your Strengths DISC Assessment •  Decisive (Dominance) •  Interactive (Interpersonal) •  Stability •  Cautious Take a disc assessment test at www.tonyrobbins.com/ue/disc-profile.php Other Strengths Identifiers Strengths Finder 2.0 by Tom Rath Stand Out by Marcus Buckingham
  26. 26. www.melissazavala.com The Key to Strengths Analysis •  Do what you are good at •  Do what you like to do
  27. 27. www.melissazavala.com Create a SMART Plan
  28. 28. www.melissazavala.com Step 5: Focus on Process Over Outcome Goals
  29. 29. www.melissazavala.com Work ON Your Business and IN Your Business
  30. 30. www.melissazavala.com Step 6: Identify Target Markets
  31. 31. www.melissazavala.com Figure Out Best Methods of Communication for Each Target Market •  Email •  Telephone (and text messages) •  Print/Mail •  Social Media
  32. 32. www.melissazavala.com Identify Frequency of Communication
  33. 33. www.melissazavala.com 1.  What is my target market? 2.  What am I going to send that is going to provide value to my target market? 3.  By what means am I going to provide my value item(s)? 4.  How often will I communicate? Ask yourself those questions for each target market you add to your marketing and prospecting plans. 4 Considerations for Each Target Market
  34. 34. www.melissazavala.com Plan Your Lead Generation Activities
  35. 35. www.melissazavala.com How Many Target Markets Should I Have?
  36. 36. www.melissazavala.com Which Activities Should I Select?
  37. 37. www.melissazavala.com
  38. 38. www.melissazavala.com Calendar everything right now!
  39. 39. www.melissazavala.comwww.melissazavala.com Tools to Help You Succeed: ü CRM ü Wunderlist ü Evernote ü Calendar apps ü Trello ü Todoist
  40. 40. www.melissazavala.com One More Tool… “This clever book is a business coach and an accountability tool all in less than 250 pages! Read it, use it, and watch your productivity skyrocket!” –Barbara Corcoran, real estate mogul, business coach, and star of ABC’s Shark Tank
  41. 41. www.melissazavala.com Your Free Gift… ü Production Profile Chart ü Income Calculator ü Prospect Calculator Now… One more gift to help you create your game-changing business plan for 2016
  42. 42. www.melissazavala.com Get Your FREE Digital Copy of The Essential Daily Planner for Real Estate Agents
  43. 43. www.melissazavala.com ü  Tips for Real Estate Goals ü  Marketing and Prospecting Ideas, Sample Calendars, and Activities ü  208 Pages for Daily Planning ü  156 Daily Motivators and Thought-Provoking Lead Generators ü  Daily Business Expense Tracker ü  Daily Reflections and Self Assessments ü  Weekly Wrap-Up Assessments ü  Income and Prospecting Calculators ü  Six Month Progress Assessment ü  All the Motivation and Structure You Need to Have a Game-Changing Year in 2016 Here’s what’s inside…
  44. 44. www.melissazavala.com 1.  Using Facebook, share the Amazon link to my planner The Essential Daily Planner for Real Estate Agents: Success in 10 Minutes a Day 2.  With your share, tell the world about your big goals. 3.  Go to www.essentialdailyplanner.com and let us know about your share. 4.  Within 1-2 days, you’ll receive your planner via email ;-) This is a limited time offer. Here’s how…
  45. 45. www.melissazavala.com Limited Time Only, Get Your FREE Digital Copy Today
  46. 46. www.melissazavala.com Remember… 90% of people who feel that they failed did not put their goals in writing.
  47. 47. www.melissazavala.com When You Put It in Writing, Something Magical Happens
  48. 48. www.melissazavala.com Together Let’s Craft a Game-Changing 2016
  49. 49. www.melissazavala.com 1.  Using Facebook, share the Amazon link to my planner The Essential Daily Planner for Real Estate Agents: Success in 10 Minutes a Day. 2.  With your share, tell the world about your big goals. 3.  Go to www.essentialdailyplanner.com and let us know about your share. 4.  Within 1-2 days, you’ll receive your planner via email ;-) This is a limited time offer. Get your free copy…
  50. 50. www.melissazavala.com Questions?
  51. 51. www.melissazavala.com
  52. 52. www.melissazavala.com Find more upcoming webinars at http://www.melissazavala.com/speaking Thank you for attending!

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