The document provides tips and strategies for real estate agents to compete with large online listing sites like Zillow and Trulia. It discusses the importance of having an online presence and generating leads through various digital marketing channels. The tips include diversifying marketing strategies across social media, reviews sites, referral sites, search engine optimization and more. The overall message is that real estate agents need to demonstrate their value and ability to help clients through an integrated online lead generation and branding system.

1. How to Compete with Zillow,
Trulia, and Large Syndicators
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

2. RECORD TRAFFIC.

3. 92%
of homebuyers use the Internet
during their home search.
Source: NAR 2013 Member Profile
MZ

4. Job automation threatens
U.S. Workforce

5. Job Automation Threatens U.S. Workforce
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

6. By 2018, digital media advertising spending will
surpass all other advertising methods combined.
Source: eMarketer

8. To Generate Leads…
MZ
You Need to
Show the
Public That
You Provide
Value
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

9. 3 Ways to Stay Relevant in a
Changing World
MZ
1. 1. Manipulation
2. 2. Creativity
3. 3. Social Perception
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

10. Rule #1: Give Yourself Permission to Change.
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

11. What Keeps People From
Being Able to Change?
MZ
Time Money Health
Supplies Skills Support
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

12. What Keeps People From
Being Willing to Change?
MZ
Emotions Personal
Rules
Confidence
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

13. Understand Your Target Market
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

14. Rule #2
Focus on Process Not Outcome.
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

15. Rule #3
Know and Use Your Tools.
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
MZ

16. Rule #4
Master the Art of Diversification.
Videos
Review Sites
Referral Sites
Organic Search
Pay-per-click
YOU MZ
Referral
Database
Sphere of
Influence
Neighborhood
Farm
Social
Networking
Blogs
And Much,
Much More
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

17. Review Sites
MZ
Ø Yelp!
Ø Google Reviews
Ø Citysearch
Ø Angie’s List
Ø YP.com
Ø Manta
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

18. Social Media and Networking
MZ
Ø Facebook
Ø Twitter
Ø LinkedIn
Ø Google+
Ø Pinterest
Ø YouTube
Ø Instagram
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

19. Referral Sites
MZ
Ø Syndication Sites
Ø Paid Lead Generation Sites
Ø Craigslist
Ø New Craigslist Guidelines
Ø Magnetic Headlines
Ø Strong Call-to-Action
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

20. Search Engine Optimization (SEO)

21. • 4 billion online searches per day
• 75% of users only look at the first
few results
• 10.3 billion Google searches
monthly
MZ

22. Get on Google+

23. The Long Tail
MZ

24. Cross-Promote
MZ

26. The Cross-Promotion Cycle
Prospect Sees Item of
Value on One of
Multiple Channels
Prospect Visits
Landing Page Where
Item Is Offered and
Signs Up
Prospect Receives
Item
Prospect Receives
Auto-Generated
Emails
Prospect’s Email Is
Added to a List
MZ

27. • Promote your channels on other
channels
• Social-sharing buttons increase click
through rates by 150%
MZ

28. Rule #5
Plan Ahead and Stick to Your Plan.
MZ
“All of life is peaks and valleys. Don’t let the peaks get too high
or the valleys get too low.” –John Wooden
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

29. Develop a
System That
Works for
You.
MZ
live
and learn
Saturday
A value proposition is a major factor in determining whether
people will bother reading about your services. Work with a
partner to develop your value proposition.
Marketing Tasks
■ _____________________________
■ _____________________________
■ _____________________________
■ _____________________________
■ _____________________________
■ _____________________________
Prospecting Tasks
■ ____________________________
■ ____________________________
■ ____________________________
■ ____________________________
■ ____________________________
■ ____________________________
Notes:_______________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
TIME APPOINTMENTS
HIGHLIGHT OF THE DAY
EXPENSES
Gas: ___________________
Meals: ___________________
Mileage: ___________________
Other: ___________________
___________________
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

30. Are You a Rotten
Tomato?
Practice the
Pomodoro
Technique
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

31. Hire a Virtual
Assistant
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

32. Your Lead Generation and Marketing
System Must Demonstrate…
MZ
Ø your ability to
navigate
Ø your uniqueness
Ø your ability to
enhance a person’s
experience through
social connections
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

33. If nothing else, use 1 – 2 – 3
MZ
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

34. Spicy Brand
Development Tips
MZ
Ø Don’t create an
online brand
that only
depends upon
others
Ø All publicity is
NOT good
publicity
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com

35. A free gift for you…
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
MZ
Download your free
copy now at
www.melissazavala.com

36. Let’s Stay Connected!
Email: info@melissazavala.com
Twitter: @melissazavala
Facebook: facebook.com/mzavala
Read my articles on
The American Genius, Realuoso, and Trulia
My Companies:
Broadpoint Properties
Short Sale Expeditor®
Transaction 911
Check out my books on Amazon!
Real Tips. Real Tools. Real Life. Real Estate. www.melissazavala.com
MZ