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5 Keys to Successful Lead Nurturing

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A webinar on lead nurturing presented by Jeff Ogden of Find New Customers (www.findnewcustomers.com) and sponsored by Data.com

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5 Keys to Successful Lead Nurturing

  1. 1. 5 Keys to Successful Lead NurturingJeff Ogden, President of Find New Customers & Host,Mad Marketing TV and Marketing Made Simple Presented by:
  2. 2. Ask your questions via Twitter Tweet: @datadotcom #jigsawcontactsOr in the Question’s box on your screen
  3. 3. www.madmarketing.tv Premier show: May 1
  4. 4. Why Lead Nurturing?“As many as 9 out of 10 visitors to your websiteare not ready to buy today, but about 8 out of10 will buy eventually.” Brian Carroll MEClabsFuture buyers are visiting you.
  5. 5. Earning the Trust of Future BuyersShare valuable content (to them!) over time,using a story-telling format, so that you earntheir trust.Engage when they are ready to buy.
  6. 6. Watch for the hand-raise
  7. 7. Marketing Automation and Lead Nurturing• Marketing Automation is useful for lead nurturing• But it does NOT do lead nurturing.• YOU do.
  8. 8. So You Want to Nurture Leads?
  9. 9. 1. Start with a deep understanding• The better you understand buyers, the better results you will achieve.• Interview target companies and customers to understand what motivates them.• Ensure your data is rock-solid and accurate (Data.com)
  10. 10. 2. Tell a Story
  11. 11. 3. Make it valuable. To them/not you
  12. 12. 4. Include Calls to Action• Think “What can we offer them?”• Give to Get• Content has value
  13. 13. 5. Be Patient
  14. 14. Recap• Nurture because most are not ready to buy• Watch for the hand-raise• Software helps, but you nurture
  15. 15. Recap5 Keys to Success2.Start with Understanding3.Tell a story4.Make it valuable5.Calls to Action6.Be Patient
  16. 16. Thank You!Jeff Ogden, President of Find New Customers www.findnewcustomers.com website www.fearlesscompetitor.com blog http://about.me/jeffogden @fearlesscomp on Twitter Or just Google “Jeff Ogden”
  17. 17. Find us anytime: @datadotcomhttp://data.com/facebook
  18. 18. Questions?

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