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Improving your company’s
adoption of Salesforce.com




     www.insightsquared.com/salesforce
Agenda
• The Adoption Problem
• 5 Steps to solving The Problem
• Questions and Answers
Salesforce.com starts out very ...
... vanilla




              http://www.flickr.com/p
You will tolerate this chaos, until you have
a critical event that requires clean data
You have identified the problem




 Problem
Aligned Workflows and easy to understand

Opportunities, leads and activities are the
foundation.
Opportunities, leads and activities are the
foundation.
Opportunities, leads and activities are the
foundation.
Opportunities, leads and activities are the
foundation.

 Task Types               Event Types
http://www.flickr.com/pho
Let’s talk about 5 steps to start
solving the problem
1. Validation of your opportunities
2. Salesforce Adoption through
Lead Management
3. Driving adoption by activities
4. Frequent, Transparent
Communication
5. Alerting
Setting up alerts ...




                        ... leads to taking action
Great adoption means great reports:

Opportunity Funnel
Great adoption means great reports:

Opportunity Trends
Questions?
Jason Coville
VP of Sales
Jason@insightsquared
(617) 370-8156


                       http://www.insightsquared.com/salesforce

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Improving your company's adoption of Salesforce

Editor's Notes

  1. Why is adoption important…
  2. Salesforce.com starts out very vanillaIs up to you as a customer to customizeEveryone is an adminNo common goal.There is no common goal and everyone is running in different directions
  3. Critical eventI start to care about adoption when the DQ sucks and it impacts something that NEEDS to happen.
  4. Critical eventI start to care about adoption when the DQ sucks and it impacts something that NEEDS to happen.
  5. You’ve found the turning point. You not only know the problem, but you are feeling the problem.People are far more likely to act to remedy a problem, once you’ve clearly identified it for them AND they’ve experienced pain associated to it first hand.Its time to use it every day.
  6. Critical event
  7. Critical event
  8. Critical event
  9. Critical event
  10. Checks and Balances“Its not DQ, its checks and balances”