Product development innovation involves many critical steps. None of which are more important then understanding and communicating how those innovations will affect your customers.
"Taking Data-Driven Strategy Beyond Messaging: Bridging the gap between marketing and product development innovation"
Part of The Leading Edge executive signature event series, this presentation was delivered by Angelo Ponzi of Strategic Market Intelligence (SMI), October 28, 2015 in Ontario, California organized and hosted by SoCal BMA.
Jerry Chen, partner at Greylock and former VP of Cloud and Application Services at VMware, shares his Unit of Value framework for startups building a go-to-market strategy. He developed this strategy while managing product and marketing teams at VMware that shipped many “1.0” releases, including VMware VDI, Cloud Foundry, and vFabric, and continues to use the framework to evaluate companies as an investor.
Folks, when Google send its algorithm changes, they’re not always sending the best. They’re bringing bugs, they’re bringing spline. They’re matrix, and some, I assume, are graph theory. And yet, when those changes come tumbling down, in Jersey City, thousands and thousands of people are cheering. And the guy who writes these algorithms… His father was with Lee Harvey Oswald prior to him being shot. Maybe we should call for a total and complete shutdown of algorithms entering the search space until our country's representatives can figure out what the hell is going on?
Discover the truth about what’s really happening in search from industry pioneer Mike Grehan. Everything in this presentation appeared on the internet. So you can be assured that it is completely fact checked and indisputably correct.
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
Jacques Pavlenyi lead the discussion of these forces, and how:
- information consumption patterns of decision makers are shifting.
- non- traditional influencers wield more power
- the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade.
- the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: It'S A Martech, Martech, Martech, Martech World. PRESENTATION: How The Marketing Technology Landscape is Blooming - Given by Scott Brinker, @chiefmartec - Ion Interactive, Conference Chair & Author
The Evolving Role of Social Media Technology In Delivering Improved Results B...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Evolving Role of Social Media Technology in Delivering Improved Results. PRESENTATION: The Evolving Role of Social Media Technology in Delivering Improved Results - Given by Ian Cleary - @Iancleary - CEO - RazorSocial. #MarTech DAY2
Product development innovation involves many critical steps. None of which are more important then understanding and communicating how those innovations will affect your customers.
"Taking Data-Driven Strategy Beyond Messaging: Bridging the gap between marketing and product development innovation"
Part of The Leading Edge executive signature event series, this presentation was delivered by Angelo Ponzi of Strategic Market Intelligence (SMI), October 28, 2015 in Ontario, California organized and hosted by SoCal BMA.
Jerry Chen, partner at Greylock and former VP of Cloud and Application Services at VMware, shares his Unit of Value framework for startups building a go-to-market strategy. He developed this strategy while managing product and marketing teams at VMware that shipped many “1.0” releases, including VMware VDI, Cloud Foundry, and vFabric, and continues to use the framework to evaluate companies as an investor.
Folks, when Google send its algorithm changes, they’re not always sending the best. They’re bringing bugs, they’re bringing spline. They’re matrix, and some, I assume, are graph theory. And yet, when those changes come tumbling down, in Jersey City, thousands and thousands of people are cheering. And the guy who writes these algorithms… His father was with Lee Harvey Oswald prior to him being shot. Maybe we should call for a total and complete shutdown of algorithms entering the search space until our country's representatives can figure out what the hell is going on?
Discover the truth about what’s really happening in search from industry pioneer Mike Grehan. Everything in this presentation appeared on the internet. So you can be assured that it is completely fact checked and indisputably correct.
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
Jacques Pavlenyi lead the discussion of these forces, and how:
- information consumption patterns of decision makers are shifting.
- non- traditional influencers wield more power
- the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade.
- the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: It'S A Martech, Martech, Martech, Martech World. PRESENTATION: How The Marketing Technology Landscape is Blooming - Given by Scott Brinker, @chiefmartec - Ion Interactive, Conference Chair & Author
The Evolving Role of Social Media Technology In Delivering Improved Results B...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Evolving Role of Social Media Technology in Delivering Improved Results. PRESENTATION: The Evolving Role of Social Media Technology in Delivering Improved Results - Given by Ian Cleary - @Iancleary - CEO - RazorSocial. #MarTech DAY2
Part of a series on Global Information Management. Provides a high level view of why digital strategies are added to marketing arsenals,best practice implementations, and what Third Party Solutions offer.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Building A Marketing Technology Organization From The Ground Up. PRESENTATION: How AETNA Built A Marketing Technology Focused Office - Given by Joseph Kurian - Aetna, Head of Marketing Technology & Innovation
Over 5,000 executives were recently asked in Winning with Customers session polls this important question: Do your customers make more money doing business with you? An alarming 2% of these executives could answer YES to the question.
As a C-Suite executive, answering YES to the question above is the first critical step to improve your company’s value proposition and help you WIN with you customers.
"How to Win With Your Customers: Become the Go-To Organization in Your Industry"
This presentation by D. Keith Pigues, Past Chairman of BMA National Board of Directors, co-author of “Winning With Customers: A B2B Playbook", and Partner at Keen Strategy, was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
How Smart Products Transform Brand Relationships, Business Operations and Ser...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Third Age of Marketing Technology – How IoT Gives Products A Voice. PRESENTATION: How Smart Products Transform Brand Relationships, Business Operations and Service Experiences - Given by Andy Hobsbawm - @AndyHobs - Founder & CMO - EVRYTHING. #MarTech DAY1
What do large enterprises need to know in the digital age? How should they develop a 'digital strategy'? A primer on what it means to be 'digital' today.
Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.
As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilised a Customer Data Platform (CDP) to access data that’s always seemed too far out of reach and supercharged the tools they already had.
2020 Digital Trends & Must-Haves - Milestone WebinarMilestone Inc
What are the 12 must-haves for your 2020 digital marketing tool bag to create a holistic digital marketing strategy? Milestone President and Founder, Benu Aggarwal, along with Bill Hunt, President, Back Azimuth Consulting, discuss the trends, and break down what's most important for marketers in 2020
The Marketing Technology Myth - Connecting Systems and ExperiencesMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: The Marketing Technology Myth: Connecting Systems & Experiences - Given by Jeff Cram, @jeffcram - ISITE Design, Chief Strategy Officer
Everything has already been said about Uber. Or has it? Both fascinating and repulsive, closely watched by the media and politicians, the Californian unicorn’s growth model hasn’t been spared any sort of criticism.
And yet, valued at $68 billion, the firm mesmerizes VCs as never seen before and inspires every week countless articles, op-eds, infographics and columns – not including numerous bills… It’s because, just like the whole digital revolution, Uber questions every habit, system, model and belief.
In order to go beyond these debates, FABERNOVEL offers an analysis devoid of any political or ideological consideration, a study to understand Uber’s growth model – that we see as viral – and to delve as much as possible into its success factors.
If you’re interested in our work and you wish to organize a presentation for your team, just send us a message at hello at fabernovel.com
The MarTech Cocktail: Selecting and Implementing the Right Technology for you...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Digital Marketing Cocktail: What is the Right Mix?. PRESENTATION: The MarTech Cocktail: Selecting and Implementing the Right Technology for your Brand - Given by Theresa Regli - @TheresaRegli - Principal Analyst & Managing Partner - Real Story Group. #MarTech DAY2
Case study shows how a restaurant chain rediscovered its purpose. By engaging in "voice-of-the customer" analytics, this restaurant was able to identify why their volume was declining and what they needed to do to rectify some shortcomings in their product offering. VOC Analytics uses a proprietary approach for converting textual brand reviews on social media into predictive metrics.
Location Infused Insights for Effective Customer RelationshipsIBM
"You are what you like" is a key pattern that provides powerful insights with the help of customer analytics. Using these insights to establish and grow profitable customer relationships can be exponentially higher when using the power of physical location data along with digital and transactional sources. Enticing customers to share their location is only the start for such a marketing initiative. Powerful analytics on data from outside and inside the store activity along with other digital and transactional information, can allow for much richer and actionable marketing campaigns which can be delivered interactively or through traditional marketing efforts. Learn how leading retailers across the globe are quickly discovering the power of location data and are refining their marketing strategy based on such insights in order to drive business growth.
Part of a series on Global Information Management. Provides a high level view of why digital strategies are added to marketing arsenals,best practice implementations, and what Third Party Solutions offer.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Building A Marketing Technology Organization From The Ground Up. PRESENTATION: How AETNA Built A Marketing Technology Focused Office - Given by Joseph Kurian - Aetna, Head of Marketing Technology & Innovation
Over 5,000 executives were recently asked in Winning with Customers session polls this important question: Do your customers make more money doing business with you? An alarming 2% of these executives could answer YES to the question.
As a C-Suite executive, answering YES to the question above is the first critical step to improve your company’s value proposition and help you WIN with you customers.
"How to Win With Your Customers: Become the Go-To Organization in Your Industry"
This presentation by D. Keith Pigues, Past Chairman of BMA National Board of Directors, co-author of “Winning With Customers: A B2B Playbook", and Partner at Keen Strategy, was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
How Smart Products Transform Brand Relationships, Business Operations and Ser...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Third Age of Marketing Technology – How IoT Gives Products A Voice. PRESENTATION: How Smart Products Transform Brand Relationships, Business Operations and Service Experiences - Given by Andy Hobsbawm - @AndyHobs - Founder & CMO - EVRYTHING. #MarTech DAY1
What do large enterprises need to know in the digital age? How should they develop a 'digital strategy'? A primer on what it means to be 'digital' today.
Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.
As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilised a Customer Data Platform (CDP) to access data that’s always seemed too far out of reach and supercharged the tools they already had.
2020 Digital Trends & Must-Haves - Milestone WebinarMilestone Inc
What are the 12 must-haves for your 2020 digital marketing tool bag to create a holistic digital marketing strategy? Milestone President and Founder, Benu Aggarwal, along with Bill Hunt, President, Back Azimuth Consulting, discuss the trends, and break down what's most important for marketers in 2020
The Marketing Technology Myth - Connecting Systems and ExperiencesMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: The Marketing Technology Myth: Connecting Systems & Experiences - Given by Jeff Cram, @jeffcram - ISITE Design, Chief Strategy Officer
Everything has already been said about Uber. Or has it? Both fascinating and repulsive, closely watched by the media and politicians, the Californian unicorn’s growth model hasn’t been spared any sort of criticism.
And yet, valued at $68 billion, the firm mesmerizes VCs as never seen before and inspires every week countless articles, op-eds, infographics and columns – not including numerous bills… It’s because, just like the whole digital revolution, Uber questions every habit, system, model and belief.
In order to go beyond these debates, FABERNOVEL offers an analysis devoid of any political or ideological consideration, a study to understand Uber’s growth model – that we see as viral – and to delve as much as possible into its success factors.
If you’re interested in our work and you wish to organize a presentation for your team, just send us a message at hello at fabernovel.com
The MarTech Cocktail: Selecting and Implementing the Right Technology for you...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Digital Marketing Cocktail: What is the Right Mix?. PRESENTATION: The MarTech Cocktail: Selecting and Implementing the Right Technology for your Brand - Given by Theresa Regli - @TheresaRegli - Principal Analyst & Managing Partner - Real Story Group. #MarTech DAY2
Case study shows how a restaurant chain rediscovered its purpose. By engaging in "voice-of-the customer" analytics, this restaurant was able to identify why their volume was declining and what they needed to do to rectify some shortcomings in their product offering. VOC Analytics uses a proprietary approach for converting textual brand reviews on social media into predictive metrics.
Location Infused Insights for Effective Customer RelationshipsIBM
"You are what you like" is a key pattern that provides powerful insights with the help of customer analytics. Using these insights to establish and grow profitable customer relationships can be exponentially higher when using the power of physical location data along with digital and transactional sources. Enticing customers to share their location is only the start for such a marketing initiative. Powerful analytics on data from outside and inside the store activity along with other digital and transactional information, can allow for much richer and actionable marketing campaigns which can be delivered interactively or through traditional marketing efforts. Learn how leading retailers across the globe are quickly discovering the power of location data and are refining their marketing strategy based on such insights in order to drive business growth.
How to Unlock the ROI of Your Marketing AnalyticsClearPivot
Profit-making businesses expect to grow over time — grow sales and grow in value. Companies that fail to grow are at risk of losing out to the competition, and eventually going under.
Marketing represents the engine of business growth.
Businesses have always needed to accurately identify their niche, develop a strong marketing plan that focus on the target group, and deliver an effective message. Now, they must also develop a keen focus in tracking marketing metrics. Why? Because many businesses spend significant money on their marketing efforts, but then experience disappointment because of poor results.
Smart businesses understand how to utilize analytics to align limited resources with the most effective marketing initiatives to get the most bang for their buck.
Learn how to identify key events — on-site and off-site initiatives — that are critical to filling your sales pipeline.
Mining Google Analytics for Marketing InsightsKash Dhanda
Google Analytics is used by tens of millions of businesses to improve marketing decisions with data. This presentation explains how to properly set up an account, use the most powerful features, and generate marketing insights.
By watching this presentation, you'll learn:
* Example goals for Branding, Content Marketing, and Lead Generation websites
* Recommended segments any business can use to gain insights on specific members of their audience
* Intelligence events to keep you on top of your website data
* Common setup errors in Google Analytics
* Questions to ask your data, along with step-by-step images detailing how to find the answers
* Analysis best practices
Other topics covered include:
* Why you should use Google Analytics
* What you can do with Google Analytics
* Questions to help determine your web objectives and example objectives which might apply to your business
* Step-by-step instructions to set up goals, segments, and intelligence alerts
* How to quantify the results of your marketing efforts by using financial values
* Tagging tracking URLs for better campaign tracking
Presented by Kash Dhanda, President of Ezra Digital, at the invitation of the SMPS at their #theAECsofMarketing event.
PROVE YOUR ROI: MAKE SMARTER MARKETING DECISIONS BY TRACKING MARKETING ANALYT...HubSpot
Data, data everywhere and not an ounce of insight? Where do you even begin? What marketing analytics are important to measure, and how can you improve them over time? This session will walk you through the different analytics tools in HubSpot including the Sources Report, Contacts Report, and Companies Report and teach you how to interpret the data to make smarter marketing investments.
In today’s Smarter Consumer and their use of technology (internet, mobile, and social) all industries are struggling to better serve and be more relevant to their customers and potential customers. When done well, businesses can 1) Improve loyalty and grow ‘share of wallet’, 2), True differentiation and competitive advantage as consumer’s ‘trusted advisor', 3) Margin improvement through optimized marketing spend, inventory, labor, etc., 4) Real intelligence vs. ‘paid for search positioning’ like Google
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
Marketing ROI Measurement & Case Study for TelecomMichael Wolfe
Wireless Telecom is a complex category, with multiple ad messaging from ads for cellphones, cellphone plans and branded messages claiming network superiority. This is an actual case study that sorts all of this out and illustrates the power of marketing measurement and ROI assessment
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
A LinkedIn and Forrester report exploring the path to purchase for enterprise decision makers and how they leverage social media and content to arrive at purchase decision.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
Social Selling has changed the way people buy. Learn to use LinkedIn and other platforms to engage with your prospects and turn them into fans of your online profile.
It's the way your clients are wanting to buy!
The following is a presentation given by David Friedman on Digital Media as it relates to your business. Topics discussed include search engines, social media, accountability and ROI.
Jay Berkowitz, CEO of TenGoldenRules.com presents the 10 Success Strategies for Internet Marketers at Affiliate Summit West in Las Vegas on January 13, 2009.
This presentation was prepared for a distance learning class on Sentiment Analysis and how insights from it can be used for marketing strategy & program development.
http://www.optimiseevents.co.uk/index...
Optimise Events seminar, discussing the topics of cloud computing, social media and online marketing.
Speakers:
Ian Summerfield - Optim IP
Joe Baily - Generate UK
Mike Robinson - Generate UK
Guest Speaker:
Liz Jackson MBE - Great Guns Marketing
The Social Organization - IBM - The Business Value of Social Software CIO ForumBilal Jaffery
Presentation given at the Toronto CIO Forum Keynote. The Social Organization talks about the perfect harmony of social software adoption internally leading to a culture that brings the social culture, IBM values and ideas to the external networks. Our social software platforms are based on Lotus Connections.
The presentation explored the most effective internet marketing strategies to make domain names more valuable.
Topics covered:
- New ways to drive domain traffic through internet advertising and website promotions
- Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes
- The most effective tactics for search engine marketing
- Web site marketing tips
- New strategies to make money using social media
- Rapid content development strategies
- New awareness building techniques
- Article Marketing with ezinearticles.com
- Video and YouTube Marketing
- Create a Tribe or Community on your website
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Search engine optimization (SEO) is the process of affecting
the visibility of a website or mobile app in a search engine's
unpaid results—often referred to as "natural", "organic", or
"earned" results or search engine results pages (SERP).
Recorded at BoS2014 Europe, Tim Barker draws on his years of experience in cloud enterprises, not just to write a great click bait talk title, but also to think about the ways great SaaS businesses move the needle.
In this talk, Tim will discuss the top-5 lessons for building and scaling a tech business based on his first-hand in his own startups, his experience at Salesforce.com (one of the fastest growing tech companies of all-time) and the lessons he’s adopting and applying to growing DataSift’s big data business globally
Five Habits of Highly Successful SaaS/Cloud BusinessesTim Barker
Talk I gave at the Business of Software UK Event in June 2014 (http://businessofsoftware.org.uk/) focused on the 5 habits of successful cloud businesses
It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more.
Similar to IBM Webinar and Content Management (20)
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Thanks xxxxxxxxxxx. It’s a pleasure to be here today moderating this discussion, one of the most important topics in marketing as there are new and dynamic tools driving user experiences across platforms. These experiences have fundamentally changed the way that organizations work – how they create products, communicate with consumers, and how people engage with information, use services and perhaps buy products.
Today we’re living in Our own world of what I call “relevance bubbles”. A world where information finds us, where it’s pushed to us, rather than we go out looking or searching for it. As we all know, highly targeted content is now presented to us on our multiple devices – not only real-time messages, but right time messages. These messages sometimes blur the lines between content types, editorial and paid, earned and owned media. But they all target relevance bubbles – individuals or cohorts as they move between interacting with marketing silos over time. We can now target Relevance bubbles and know who you are, where you are and what you need and when you need it. We know if you are on a mobile phone, or looking for a local store, so we can give you something most relevant to you built on local search metrics. That content will be displayed with all of the relevant information, maps, integration to social media, and contact information as well as offers and promotions. To some it may sound a little creepy – but we need to understand that “privacy, or at the very least, autonomy, is dead as we knew it. That your relevance bubble is driven from many of your online and off line behaviors – from cell phone data and signals, where you are, where you’ve been, over time, to browsing behavior – what you’ve read and viewed and multiple devices over time. Some call this phenomena, Content Marketing, others call it Inbound Marketing, Discovery Marketing, Cross-Channel Marketing, Ominichannel Marketing, On line/Off line Marketing, Response Marketing. Regardless of what it’s call this Convergence Marketing, is based on the fundamentals, common keys, or normalized data which can be acted on. In this webinar we will explore these new dimensions, and we’re honored to have James Mathewson with us who will share how IBM is both thinking about, and is actually putting into practice these new realities. Before we hear from James, I want to try and set the stage with some of my recent observations about the 4 Ps. This Convergence is driving what I’m calling the new four Ps – Those of People, Process, Platform and Purpose. That is not to say that the old 4ps are gone, Those of Price, Product, Promotion and Place! but Many have now realized that we need to add in another for today’s, mobile driven and content rich marketing.
So, Marketing is Evolving, but why now you ask? We’ve all heard about Moore’s law – while he wrote about hardware issues they have been applied more generally to mean that the costs are being driven down at a dramatic and staggering rate. These costs inclued the cost for CPU and processing; the cost for storage of information and the costs for sharing and communicating this information. TO use the catch-phrase dejure – this all makes BIG DATA possible.
There’s a convergence of many things. Not only is All of this new capability driving the output of Marketing, or the targeting and the creating of Relevance Bubbles, it’s also forcing the definition and refocusing of marketing itself around the New Four Ps- In the old way… we had dedicated silos of technology, and we had dedicated experts in that technology. We had our SEO technical experts who could optimize keywords for page content and others who would optimize technical page SERP results. We had analysts who bought PPC ads, and others who wrote the copy. We had product marketing people who wrote content for the web, and others who wrote content for Press Releases, and still other who wrote for data sheets and who wrote product descriptions. All that was the digital domain. Yet, there were still other copy writers who created for offline - TV, Radio, and Print channels. That’s all changed today as our content cross channels, from online to offline; across digital channels from email and websites, to the mobile web to mobile and social apps, and back again. This Demands that we look at marketing in a new light. And the successful organizations are doing just that. Whole new roles are being created like Content Engineer, Growth Hacker, Chief Digital Officer, Chief Data Officer, Chief Analytics Officer, Chief Content Officer, Chief Social Officer, Chief Mobile Offer and teams. Some say that the role of CMO is changing and morphing, and others say that it may go away as we know it unless the challenges of siloed content are addressed.
People and new marketing roles The Common denominator “or common key”, in all of this is data. Our ability to collect data, transform that data for actionable analytics… changes the game and our roles. No longer does one person feel one pain. The new roles will cross all of the marketing silos and need to apply this big data driven content – essentially applying conversion numbers to words that convert… and to defined objectives… over time. And add predictive modeling driven by “data scientists” and you can see that new process, needs to be established to help and define these new roles of who does what, when, why and how. Poll Question Are you in the process of reorganizing your marketing department? Yes No
Process So, You now have the people in place. and you have established a new process, you can now start creating that content that will lives across channel. and is delivered to you at the right time, when you need it . And, you need to map your roles and process to the most important P of all – Purpose.
Purpose Needs to be established Just like building a web site, where you have to define your conversion objectives, and optimize your user behaviors across all of your new online channels – where there are four principal objectives for you site… which mirror off line objectives – sell more, service better, create sticker content, or more generate leads. Your new marketing needs to have equally well defined measureable, testable with actionable objectives. And to do that you will need, or fourth P, a platform that supports your new organization. James will share his thoughts and how they are addressing this at IBM in a few minutes. But first, we thought we’d introduce you to the RIO Platform - One important note… the purpose has changed from silo-based, to cross channels. When you do this you’ll find that not only does the processes changes, but so does the purpose. It becomes more interactive like a Marketing automation application, collecting data, scoring data and making it actionable. But, like a Marketing automation tool, It also will add a time dimension and you will tend to look at things over a Life time value of the total of interactions, with appreciate scoring of each. While each channel before had a more liner conversion metric, now when one moves horizontally across silos things becomea bit different. As we all know, content is relevant within context and the engines work towards finding the most relevant content for your target bubble (person or cohort), so that you can convert them. What’s now key is that you do much of your work is done, “upfront” before you cross those channels. To do this you will need to start your research by listening to what’s being discussed in social channels. You need to identify those keywords and topics and make sure you’ve optimized your content using this relevance. Next, rather than an afterthought, you’ll need to create content using those keywords, topics and phrases, and you’ll need to measure and optimize it across channels.
There are three primary ways to look at Converged Applications. The first, Converged UI - What does it LOOK like. The second converged UX – HOW does it work functionally. And most important, convergence based on analytics – At ClickZ and Effectyv Digital, we’ve recently written a report on the topic called Convergence Analytics which features Rio Software as an example of a Convergence Analytic Application. You can download the report by going to the RIO blog. Pete will talk more about how the RIO platform integrates Search, Social and Mobile for the new digital marketer – And James will talk about how one of the world’s leading companies has changed it’s 4ps completely! How and when they do things - the process. Who now does those things, which is quite surprising, and how they optimize them around their purpose. We’ll hear from James in a minute, but to get started we should talk about the Platform, one of the four Ps, that makes this all possible.
We have with us today the VP of Product for Rio software. Pete joined Rio SEO and its sister company Covario many years ago at the company’s creation. Working with companies like P&G and now IBM to help drive the direction of the product offerings, he has helped grow the software arm of the company to what was recently recognized by Forrester Research, in their SEO tools wave, as the only leader in the space. So Pete… over to you.
There is a shift where historical success as a “technical expert” in a marketing department is not enough. no longer enough to take content that’s been created and fix the HTML and increase the keyword density and call it a day. Need to start thinking Pre-production for this. To help with the research around what content needs to be created, what will resonate most with your target audience, and how you can incorporate proven SEO techniques into new channels of business website content development. Getting in the “Pre” (as in pre-production) is also critical because doing this after it goes live is too late. With increasing social signals into search engine algorithms and the need to have things already optimized and easily shared at the time that they launch, all post production work should now be dedicated to content promotion. Content is not king, it is a democracy where content is “voted” into power through social sharing and links. Just making great content is not enough you need to also promote it. Poll Question What do you see as your primary role at your organization? SEO Marketing Research and Analytics
How you can get ahead with proper planning. There are key elements here that should help drive your planning process. Starting with research. What content you need to create or target is the first question. It needs to be timely and interesting to your target audience. That’s where keyword discovery has come into play for so long in the SEO world. You want to be where the searchers are. However, using single keyword suggestions tool like Google keywords may no longer be enough. In a cyclical relationship world of search and social you also want to find concepts that will be shared and discussed through social means. This may not be found through simple search keyword suggestions tools and is where social listening can come into play. How do your users describe your products, how do they define the industry? Are there emerging terms and concepts that will not yet show up in search keyword discovery tools? Videos are a good example. Article by Paul Bruemmer on (SEL??) that talks about how the latest T-Mobile phone through Google keyword tools looks at terms like pricing and specs while YouTube searches focused on “ unboxing videos ” and “ hnds on reviews ” . Knowing how you might create your content can also impact how you research it. Looking at social “voice of the customer” feedback can also help encourage the creation of content that is shared. And as we know, social sharing helps with driving traffic back to your properties and also with search signals.
Keyword Discovery Automation – Use multiple sources to identify top keyword targets and help automated the process of mapping those terms to targeted landing pages. Fully integrated with our Search Analytics software and able to help you start the first phase of planning for your SEO campaigns.
Content promotion needs to replace post-production SEO. Ideally pages should be launched with SEO completed and the focus during this campaign is to promote those pages to help with social sharing and link building efforts tracking changes, building links and establishing a social presence here is key. If you integrate with your social teams, how are they posting and tweeting about this content (earned) how are you enabling industry influencers to understand and perhaps discuss and share your content? What are you doing to help enable your advocates to help sharing this content as well?
Thanks Pete. It gives me great pleasure to introduce James Mathewson. James has been around digital strategy for almost 2 decades, connecting web audiences with relevant content He’s spent seven years as EIC as search lead for IBM– where he’s lead IBM web development teams to create more relevant, high quality, and findable content. So, how does IBM and James measure success? Well, he helped increase IBM's lead revenue from organic visitors by over $2B per year! Pete is the Lead author of "Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content" from IBM Press and is known world wide for his out of the box thinking.
The main problem at IBM is too much content. IBM is the largest commercial publisher in the world. Who is the largest publisher overall? [U.S. Government] We have been publishing content for 100 years, and we need to keep and archive much of it for legal and regulatory reasons And it ’ s not just on the web: Every time we do a product launch or announcement, we create reams of content: Press releases, data sheets, brochures, white papers, demos, videos, blogs, podcasts, infographics, downloadable education… The range of content types is growing over time: 10 years ago, we mostly published press releases, data sheets, and white papers Not just marketing: communications, support pages, documentation, developer communications, partner outreach, learning, sales enablement, internal comms, investor briefings… We have our own publishing company: Redbooks We have our own imprint: IBM Press, published by our partner Pearson Education [Book and video mentions] All these assets need homes on the web, and they need to be promoted in social media We are also growing our audiences: It ’ s not just IT managers and CIOs, it ’ s the whole c-suite, plus layers of governmental officials, plant managers, citizen action leaders… And the most important constituency are the influencers among those audiences: Those who are actively growing their credibility among their peers by blogging, tweeting and building LinkedIn groups So how do we manage all this content in a way that does makes it easier for our audiences to find the content they need to make buying decisions that favor IBM solutions? And how do you make it easy for IBMers to connect with influencers to participate in conversations relevant to their areas of expertise?
How do we go from before to after? We get keyword research into the messaging, which informs the brief, the content strategy, the IA, the copy and design of all assets We use keyword research to analyze audiences, not just by role, but by pain points and stages in the buying cycle We build content plans to address audience needs with all and only the information they need to accomplish their goals at their particular states in the buying cycle We use the keyword research for market research, to understand the conversations our target audiences are participating in and to help IBMers build content that flows into those conversations We use keyword research to help IBMers connect with the top influencers for the major market segments we are trying to own IBMers tell our stories with transparency, honesty, even modesty We embrace iteration in all we do, recognizing that we can design and build highly targeted content, but we still need to adjust it once it goes live
The New Approach with technology Keyword discovery is not just about code, it ’s about content Using our keyword reports, we can find ranking pages for relevant keywords and build complementary content experience Keyword research becomes a source of content collaboration, social listening, and social outreach
Keywords are a natural resource. We can mine this resource for insights that transform our company, perpetually moving us to higher value business relationships When we give all of our employees access to the words clients and prospects use to solve their problems, you enable employees to help clients solve those problems This is not just about content. It ’ s about developing the products our clients and prospects need. It ’ s about learning how these products can be built into solutions for particular client sets or industries. It ’ s about creating excellent customer experiences. And it ’ s about nurturing clients as they encounter problems. If you do all that right, you develop loyal customers who become advocates for your brand. Keywords are the natural resource, the ore that you mine Loyal customers are the products you create with this ore