Creating content at speed is an issue for many brands. But with the correct tools, team structure and sign off processes, creating content at speed for social media and SEO can be of huge benefit to brands. Here we look at a few tips and tools to help create image and video content at speed. Content includes the 8MS Spotr tool with Time Out, BBC Stitch, Wibbitz and other great examples of reactive content creation.

1. June 2017
Fast, Nimble, Creative –
The Power Of Content
Speed
@8MStories

2. We are digital & creative
marketing agency that
specialise in content
monetisation.

3. Brands, computers,
people…everyone creates
their own content. Everyone
is a publisher.

4. Gen-Z
Content
Creators
Self-starters
Prefer rapid
communication
Bitesize Video
Content

5. Why Is Content Speed Important?
REACTIONS
TO
RELEVANT
BREAKING
NEWS
CRISIS
MANAGEMEN
T
BEING FIRST
01 02 03

6. So Where Do Brands Start?
Assumptions:
BRAND GUIDELINES
CONTENT ASSET PLATFORM
REACTIVE TEAMS & AGENCY
PARTNERS
CONTENT PERFORMANCE DATA
CREATIVE LICENSE

7. Tips & Ideas
For Success

10. Reacting fast leads to organic traffic…

11. Other Examples - Creative

12. Other Examples - Tools
BBC STITCH
More than 600
journalists are using the
tool to create quick
videos for Facebook,
Twitter and Instagram

13. Other Examples - Automation
01
02
03
04
Select video type and
enter text
Software creates video with
overlays and colours
User edit if required
Select branded theme, and
publish

14. Other Examples - Automation
“Facebook and Twitter
generated on average 65%
more reach, along with 437%
more clicks.
The company also reported
72% more engagement on
Facebook and a 133% uptick
on Twitter “

15. Other Examples - Automation
But be careful,
automation can
backfire…

16. xxxxxx
Stand Out From The Crowd.
FIND YOUR
NICHE – TEST
AND LEARN
BE DISRUPTIVE
BE QUICK,
NIMBLE &
REACTIVE

17. Thanks for your time
@8MStories
8MS.com