3. 3
Business takes control!
Execu&ves
believe
innova&on
is
extremely
important
to
their
growth
strategies
..Are
unsa&sfied
with
their
innova&on
performance
84% 94%
“…CMOs will spend more
on IT than CIOs”
IT
does
not
enable
the
business,
it
is
the
business
4. 4
The path to digital innovation: !
Digital Lifecycle Management!
The Vortex!
• Ever-expanding
channels and
devices!
• Pace of delivery
trumps all!
• Content and digital
engagement
technologies are
converging!
• Reliable experience
delivery is critical!
Application
Development!
Digital
Marketing!
Experience Delivery!
CMS! DLM
28. 28
Think about what matters!
Agility Matters!
Your
marke&ng
solu&ons
should
help
you
deliver
a
fric&on-‐free
experience
IT
don’t
always
get
this
–
don’t
worry
you’ll
own
them
all
soon
;-‐)
A
great
digital
experience
is
a
con&nuous
delivery
process
29. 29
Think about what matters!
Integration Matters!
Mobile
First
Digital
experiences
cross
organisa&onal
boundaries
Big
data
expands
the
opportunity
30. 30
Think about what matters!
Resilience Matters!
Cloud
technologies
help
business
take
back
control
Oh
and
did
we
men&on
cost
effec&ve!
31. 31
Dream It.Drupal It.
Emma Acton
emma.acton@acquia.com
@emmapootleacton
@acquia
acquia.com
Great Digital Experiences Delivered!